--- title: "Harcourts Queenstown vs Walker & Co Real Estate: Which is searched more in New Zealand?" description: "Is Harcourts Queenstown or Walker & Co Real Estate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/harcourts-queenstown-vs-walker-co-real-estate" publisher: "Brandwave" --- # Harcourts Queenstown vs Walker & Co Real Estate: Which is searched more in New Zealand? Is Harcourts Queenstown or Walker & Co Real Estate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harcourts Queenstown and Walker & Co Real Estate - **Competitive set**: Queenstown real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Harcourts Queenstown Share of Search**: 13.9% - **Walker & Co Real Estate Share of Search**: 1.3% ## Is Harcourts Queenstown or Walker & Co Real Estate more popular in search? - In September 2026, Harcourts Queenstown had more branded searches than Walker & Co Real Estate among Queenstown real estate agencies in New Zealand. Harcourts Queenstown had about 210 branded searches, while Walker & Co Real Estate had 20. Harcourts Queenstown made up 13.9% of all Queenstown real estate agency searches we track, and Walker & Co Real Estate accounted for 1.3%. - Harcourts Queenstown was ahead of Walker & Co Real Estate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Harcourts Queenstown’s share of searches among Queenstown real estate agencies in New Zealand moved from 17.6% to 13.9%, and its estimated monthly branded searches held steady at 210. - Across the 12 months ending September 2026, Walker & Co Real Estate’s share of searches among Queenstown real estate agencies in New Zealand moved from 1.7% to 1.3%, and its estimated monthly branded searches held steady at 20. ## Top Queenstown real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Harcourts Queenstown was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Walker & Co Real Estate did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Harcourts Queenstown | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | New Zealand Sotheby’s International Realty | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bayleys Queenstown | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Colliers | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Ray White | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | One Agency | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Walker & Co Real Estate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Queenstown Lakes Realty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Queenstown real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Queenstown, New Zealand?": 1. Harcourts Queenstown, 2. New Zealand Sotheby’s International Realty, 3. Colliers, 4. Bayleys Queenstown - Asked ChatGPT "What are the best real estate agencies in Queenstown, New Zealand?": 1. Harcourts Queenstown, 2. New Zealand Sotheby’s International Realty, 3. Bayleys Queenstown, 4. Colliers, 5. Ray White - Asked ChatGPT "What's the best real estate agency in Queenstown, New Zealand for a house sale?": 1. Harcourts Queenstown, 2. Bayleys Queenstown, 3. New Zealand Sotheby’s International Realty - Searched Google, AI Overview "queenstown nz real estate": 1. New Zealand Sotheby’s International Realty Not named in any answer: One Agency, Walker & Co Real Estate and Queenstown Lakes Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Queenstown real estate agencies in September 2026? - In September 2026, Harcourts Queenstown gained share of searches among Queenstown real estate agencies in New Zealand, from 11.8% to 13.9%. ## Month by month | Month | Harcourts Queenstown estimated searches | Harcourts Queenstown Share of Search | Harcourts Queenstown rank | Walker & Co Real Estate estimated searches | Walker & Co Real Estate Share of Search | Walker & Co Real Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 17.6% | 4 | 20 | 1.7% | 7 | | Nov 2025 | 170 | 15.9% | 4 | 10 | 0.93% | 8 | | Dec 2025 | 140 | 13.7% | 4 | 20 | 2% | 7 | | Jan 2026 | 170 | 13.6% | 4 | 20 | 1.6% | 7 | | Feb 2026 | 140 | 11.5% | 4 | 20 | 1.6% | 7 | | Mar 2026 | 170 | 12.8% | 4 | 10 | 0.75% | 7 | | Apr 2026 | 210 | 15.3% | 4 | 20 | 1.5% | 7 | | May 2026 | 170 | 14.5% | 4 | 20 | 1.7% | 7 | | Jun 2026 | 210 | 16.7% | 4 | 20 | 1.6% | 7 | | Jul 2026 | 210 | 16.7% | 4 | 10 | 0.79% | 8 | | Aug 2026 | 170 | 11.8% | 4 | 20 | 1.4% | 7 | | Sep 2026 | 210 | 13.9% | 4 | 20 | 1.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Harcourts Queenstown’s and Walker & Co Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harcourts Queenstown**: Measured on the search term “harcourts queenstown”. - **Walker & Co Real Estate**: Measured on the search terms “walker & co real estate” and “walker and co real estate”, summed into one figure. - [Harcourts Queenstown profile](/demand/nz/brands/harcourts-queenstown) - [Walker & Co Real Estate profile](/demand/nz/brands/walker-co-real-estate) - [All Queenstown real estate agencies in New Zealand](/demand/nz/locations/queenstown/real-estate-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harcourts Queenstown or Walker & Co Real Estate more popular in search? In September 2026, Harcourts Queenstown had more branded searches than Walker & Co Real Estate among Queenstown real estate agencies in New Zealand. Harcourts Queenstown had about 210 branded searches, while Walker & Co Real Estate had 20. Harcourts Queenstown made up 13.9% of all Queenstown real estate agency searches we track, and Walker & Co Real Estate accounted for 1.3%. ## Cite this page Brandwave. "Harcourts Queenstown vs Walker & Co Real Estate: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/harcourts-queenstown-vs-walker-co-real-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harcourts-queenstown-vs-walker-co-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.