--- title: "Harcourts Queenstown vs New Zealand Sotheby’s International Realty: Which is searched more in New Zealand?" description: "Is Harcourts Queenstown or New Zealand Sotheby’s International Realty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/harcourts-queenstown-vs-new-zealand-sothebys-international-realty" publisher: "Brandwave" --- # Harcourts Queenstown vs New Zealand Sotheby’s International Realty: Which is searched more in New Zealand? Is Harcourts Queenstown or New Zealand Sotheby’s International Realty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harcourts Queenstown and New Zealand Sotheby’s International Realty - **Competitive set**: Queenstown real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Harcourts Queenstown Share of Search**: 13.9% - **New Zealand Sotheby’s International Realty Share of Search**: 2% ## Is Harcourts Queenstown or New Zealand Sotheby’s International Realty more popular in search? - In September 2026, Harcourts Queenstown had more branded searches than New Zealand Sotheby’s International Realty among Queenstown real estate agencies in New Zealand. Harcourts Queenstown had about 210 branded searches, while New Zealand Sotheby’s International Realty had 30. Harcourts Queenstown made up 13.9% of all Queenstown real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 2%. - Harcourts Queenstown was ahead of New Zealand Sotheby’s International Realty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Harcourts Queenstown’s share of searches among Queenstown real estate agencies in New Zealand moved from 17.6% to 13.9%, and its estimated monthly branded searches held steady at 210. - Across the 12 months ending September 2026, New Zealand Sotheby’s International Realty’s share of searches among Queenstown real estate agencies in New Zealand moved from 2.5% to 2%, and its estimated monthly branded searches held steady at 30. ## Top Queenstown real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, New Zealand Sotheby’s International Realty appeared in all four answers. Harcourts Queenstown was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Harcourts Queenstown was listed before New Zealand Sotheby’s International Realty in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Harcourts Queenstown | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | New Zealand Sotheby’s International Realty | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bayleys Queenstown | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Colliers | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Ray White | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | One Agency | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Walker & Co Real Estate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Queenstown Lakes Realty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Queenstown real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Queenstown, New Zealand?": 1. Harcourts Queenstown, 2. New Zealand Sotheby’s International Realty, 3. Colliers, 4. Bayleys Queenstown - Asked ChatGPT "What are the best real estate agencies in Queenstown, New Zealand?": 1. Harcourts Queenstown, 2. New Zealand Sotheby’s International Realty, 3. Bayleys Queenstown, 4. Colliers, 5. Ray White - Asked ChatGPT "What's the best real estate agency in Queenstown, New Zealand for a house sale?": 1. Harcourts Queenstown, 2. Bayleys Queenstown, 3. New Zealand Sotheby’s International Realty - Searched Google, AI Overview "queenstown nz real estate": 1. New Zealand Sotheby’s International Realty Not named in any answer: One Agency, Walker & Co Real Estate and Queenstown Lakes Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Queenstown real estate agencies in September 2026? - In September 2026, Harcourts Queenstown gained share of searches among Queenstown real estate agencies in New Zealand, from 11.8% to 13.9%. - In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Queenstown real estate agencies in New Zealand, from 2.8% to 2%. ## Month by month | Month | Harcourts Queenstown estimated searches | Harcourts Queenstown Share of Search | Harcourts Queenstown rank | New Zealand Sotheby’s International Realty estimated searches | New Zealand Sotheby’s International Realty Share of Search | New Zealand Sotheby’s International Realty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 17.6% | 4 | 30 | 2.5% | 5 | | Nov 2025 | 170 | 15.9% | 4 | 20 | 1.9% | 5 | | Dec 2025 | 140 | 13.7% | 4 | 20 | 2% | 5 | | Jan 2026 | 170 | 13.6% | 4 | 20 | 1.6% | 5 | | Feb 2026 | 140 | 11.5% | 4 | 20 | 1.6% | 6 | | Mar 2026 | 170 | 12.8% | 4 | 30 | 2.3% | 5 | | Apr 2026 | 210 | 15.3% | 4 | 20 | 1.5% | 5 | | May 2026 | 170 | 14.5% | 4 | 20 | 1.7% | 5 | | Jun 2026 | 210 | 16.7% | 4 | 20 | 1.6% | 5 | | Jul 2026 | 210 | 16.7% | 4 | 30 | 2.4% | 5 | | Aug 2026 | 170 | 11.8% | 4 | 40 | 2.8% | 5 | | Sep 2026 | 210 | 13.9% | 4 | 30 | 2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Harcourts Queenstown’s and New Zealand Sotheby’s International Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harcourts Queenstown**: Measured on the search term “harcourts queenstown”. - **New Zealand Sotheby’s International Realty**: Measured on the search terms “new zealand sotheby's”, “new zealand sothebys” and “nzsir”, summed into one figure. - [Harcourts Queenstown profile](/demand/nz/brands/harcourts-queenstown) - [New Zealand Sotheby’s International Realty profile](/demand/nz/brands/new-zealand-sothebys-international-realty) - [All Queenstown real estate agencies in New Zealand](/demand/nz/locations/queenstown/real-estate-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harcourts Queenstown or New Zealand Sotheby’s International Realty more popular in search? In September 2026, Harcourts Queenstown had more branded searches than New Zealand Sotheby’s International Realty among Queenstown real estate agencies in New Zealand. Harcourts Queenstown had about 210 branded searches, while New Zealand Sotheby’s International Realty had 30. Harcourts Queenstown made up 13.9% of all Queenstown real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 2%. ## Cite this page Brandwave. "Harcourts Queenstown vs New Zealand Sotheby’s International Realty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/harcourts-queenstown-vs-new-zealand-sothebys-international-realty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harcourts-queenstown-vs-new-zealand-sothebys-international-realty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.