--- title: "Harbour Asset Management vs Pie Funds: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Harbour Asset Management or Pie Funds? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/harbour-asset-management-vs-pie-funds" publisher: "Brandwave" --- # Harbour Asset Management vs Pie Funds: Which is more popular by branded search in New Zealand? Which is more popular in search, Harbour Asset Management or Pie Funds? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harbour Asset Management and Pie Funds - **Competitive set**: Fund managers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Harbour Asset Management Share of Search**: 2.7% - **Pie Funds Share of Search**: 11.9% ## Which is more popular in search, Harbour Asset Management or Pie Funds? - In August 2026, Pie Funds had more branded searches than Harbour Asset Management among fund managers in New Zealand. Pie Funds was estimated to have 4.6K branded searches compared to Harbour Asset Management’s 1.1K, and held an 11.9% Share of Search versus Harbour Asset Management’s 2.7%. - Pie Funds was ahead of Harbour Asset Management in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Harbour Asset Management’s estimated Share of Search among fund managers in New Zealand moved from 1.6% to 2.7%, and its estimated monthly branded searches moved from 850 to 1.1K. - Across the 11 months ending August 2026, Pie Funds’ estimated Share of Search among fund managers in New Zealand moved from 13.1% to 11.9%, and its estimated monthly branded searches moved from 7.1K to 4.6K. ## How did search popularity change for New Zealand fund managers in August 2026? - Estimated monthly branded searches for Harbour Asset Management in New Zealand rose 24.7% over 11 measured months, from 850 to 1.1K in August 2026. - Estimated monthly branded searches for Pie Funds in New Zealand fell 35.3% over 11 measured months, from 7.1K to 4.6K in August 2026. ## Month by month | Month | Harbour Asset Management estimated searches | Harbour Asset Management Share of Search | Harbour Asset Management rank | Pie Funds estimated searches | Pie Funds Share of Search | Pie Funds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 850 | 1.6% | 3 | 7.1K | 13.1% | 2 | | Nov 2025 | 860 | 1.9% | 3 | 5.6K | 12.6% | 2 | | Dec 2025 | 680 | 2% | 3 | 4.7K | 13.8% | 2 | | Jan 2026 | 710 | 1.6% | 3 | 5.6K | 13% | 2 | | Feb 2026 | 740 | 2% | 3 | 4.8K | 12.8% | 2 | | Mar 2026 | 870 | 2.2% | 3 | 4.7K | 12.2% | 2 | | Apr 2026 | 740 | 2% | 3 | 4.8K | 13.2% | 2 | | May 2026 | 950 | 2.2% | 3 | 5.7K | 13% | 2 | | Jun 2026 | 880 | 2% | 3 | 5.8K | 13.1% | 2 | | Jul 2026 | 850 | 2.2% | 3 | 4.6K | 12.1% | 2 | | Aug 2026 | 1.1K | 2.7% | 3 | 4.6K | 11.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Harbour Asset Management’s and Pie Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harbour Asset Management**: Measured on the search terms “harbour asset management”, “harbour asset management funds”, “harbour asset management limited”, “harbour asset management new zealand”, “harbour asset management nz” and “harbour funds”, summed into one figure. - **Pie Funds**: Measured on the search terms “pie funds”, “pie funds kiwisaver”, “pie funds nz”, “pie funds performance”, “pie funds review”, “piefunds”, “piefunds co nz” and “piefunds nz”, summed into one figure. - [Harbour Asset Management profile](/demand/nz/brands/harbour-asset-management) - [Pie Funds profile](/demand/nz/brands/pie-funds) - [All fund managers in New Zealand](/demand/nz/categories/nz-fund-managers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Harbour Asset Management or Pie Funds? In August 2026, Pie Funds had more branded searches than Harbour Asset Management among fund managers in New Zealand. Pie Funds was estimated to have 4.6K branded searches compared to Harbour Asset Management’s 1.1K, and held an 11.9% Share of Search versus Harbour Asset Management’s 2.7%. ## Cite this page Brandwave. "Harbour Asset Management vs Pie Funds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/harbour-asset-management-vs-pie-funds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harbour-asset-management-vs-pie-funds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.