--- title: "Hape vs Mocka: Which is searched more in New Zealand?" description: "Is Hape or Mocka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Play kitchen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hape-vs-mocka" publisher: "Brandwave" --- # Hape vs Mocka: Which is searched more in New Zealand? Is Hape or Mocka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Play kitchen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hape and Mocka - **Competitive set**: Play kitchen brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hape Share of Search**: 3.2% - **Mocka Share of Search**: 80.2% ## Is Hape or Mocka more popular in search? - In September 2026, Mocka had more branded searches than Hape among play kitchen brands in New Zealand. Mocka had about 22,200 branded searches, while Hape had 880. Mocka made up 80.2% of all play kitchen brand searches we track, and Hape accounted for 3.2%. - Mocka was ahead of Hape in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hape’s share of searches among play kitchen brands in New Zealand moved from 1.4% to 3.2%, and its estimated monthly branded searches moved from 480 to 880. - Across the 12 months ending September 2026, Mocka’s share of searches among play kitchen brands in New Zealand held steady at 80.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top play kitchen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hape was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mocka was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mocka was listed before Hape in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mocka | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Little Nation | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Hape | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Toy Van | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher-Price | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about play kitchen brands - Asked ChatGPT "Which play kitchen brand should I buy in New Zealand?": 1. Mocka, 2. IKEA, 3. Hape - Asked ChatGPT "What are the best play kitchen brands in New Zealand?": 1. IKEA, 2. Mocka, 3. Little Nation, 4. Hape, 5. Le Toy Van - Asked ChatGPT "What's the best play kitchen brand in New Zealand for a toddler?": 1. Mocka, 2. Little Nation - Searched Google, AI Overview "best play kitchen": 1. Hape, 2. Little Nation - Searched Google, AI Overview "wooden play kitchen": 1. Little Nation, 2. Le Toy Van Not named in any answer: Little Tikes, Fisher-Price and Melissa & Doug. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand play kitchen brands in September 2026? - In September 2026, Hape gained share of searches among play kitchen brands in New Zealand, from 1.8% to 3.2%. - In September 2026, Mocka lost share of searches among play kitchen brands in New Zealand, from 81.8% to 80.2%. ## Month by month | Month | Hape estimated searches | Hape Share of Search | Hape rank | Mocka estimated searches | Mocka Share of Search | Mocka rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 1.4% | 5 | 27.1K | 80.2% | 1 | | Nov 2025 | 720 | 1.7% | 5 | 33.1K | 77.7% | 1 | | Dec 2025 | 590 | 2% | 5 | 22.2K | 74.2% | 1 | | Jan 2026 | 390 | 1.2% | 5 | 27.1K | 86.3% | 1 | | Feb 2026 | 320 | 1.4% | 5 | 18.1K | 81.2% | 1 | | Mar 2026 | 480 | 1.8% | 5 | 22.2K | 83.2% | 1 | | Apr 2026 | 480 | 1.8% | 5 | 22.2K | 83.6% | 1 | | May 2026 | 480 | 1.5% | 5 | 27.1K | 86.2% | 1 | | Jun 2026 | 480 | 1.5% | 5 | 27.1K | 87% | 1 | | Jul 2026 | 480 | 1.8% | 5 | 22.2K | 83.5% | 1 | | Aug 2026 | 480 | 1.8% | 5 | 22.2K | 81.8% | 1 | | Sep 2026 | 880 | 3.2% | 5 | 22.2K | 80.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hape’s and Mocka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hape**: Measured on the search term “hape toys”. - **Mocka**: Measured on the search term “Mocka”. - [Hape profile](/demand/nz/brands/hape) - [Mocka profile](/demand/nz/brands/mocka) - [All play kitchen brands in New Zealand](/demand/nz/categories/nz-play-kitchen-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hape or Mocka more popular in search? In September 2026, Mocka had more branded searches than Hape among play kitchen brands in New Zealand. Mocka had about 22,200 branded searches, while Hape had 880. Mocka made up 80.2% of all play kitchen brand searches we track, and Hape accounted for 3.2%. ## Cite this page Brandwave. "Hape vs Mocka: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hape-vs-mocka This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hape-vs-mocka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.