--- title: "Hansells vs McCormick: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hansells or McCormick? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hansells-vs-mccormick" publisher: "Brandwave" --- # Hansells vs McCormick: Which is more popular by branded search in New Zealand? Which is more popular in search, Hansells or McCormick? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hansells and McCormick - **Competitive set**: Herb and spice brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hansells Share of Search**: 12% - **McCormick Share of Search**: 47.6% ## Which is more popular in search, Hansells or McCormick? - In August 2026, McCormick had more branded searches than Hansells among herb and spice brands in New Zealand. McCormick was estimated to have 1.7K branded searches compared to Hansells’ 430, and held a 47.6% Share of Search versus Hansells’ 12%. - The lead changed hands 3 times in the 11 months ending August 2026: McCormick took it in February 2026, Hansells took it in March 2026, McCormick took it in May 2026. - Across the 11 months ending August 2026, Hansells’ estimated Share of Search among herb and spice brands in New Zealand moved from 27% to 12%, and its estimated monthly branded searches moved from 400 to 430. - Across the 11 months ending August 2026, McCormick’s estimated Share of Search among herb and spice brands in New Zealand moved from 6.8% to 47.6%, and its estimated monthly branded searches moved from 100 to 1.7K. ## How did search popularity change for New Zealand herb and spice brands in August 2026? - In August 2026, Hansells gained estimated Share of Search among herb and spice brands in New Zealand, from 10.2% to 12%. - In August 2026, McCormick lost estimated Share of Search among herb and spice brands in New Zealand, from 52.4% to 47.6%. ## Month by month | Month | Hansells estimated searches | Hansells Share of Search | Hansells rank | McCormick estimated searches | McCormick Share of Search | McCormick rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 27% | 2 | 100 | 6.8% | 3 | | Nov 2025 | 400 | 27.4% | 2 | 110 | 7.5% | 3 | | Dec 2025 | 430 | 31.2% | 2 | 130 | 9.4% | 3 | | Jan 2026 | 530 | 29.8% | 2 | 170 | 9.6% | 3 | | Feb 2026 | 380 | 18.8% | 3 | 550 | 27.2% | 2 | | Mar 2026 | 490 | 23.8% | 2 | 320 | 15.5% | 3 | | Apr 2026 | 430 | 23.1% | 2 | 220 | 11.8% | 3 | | May 2026 | 350 | 9.8% | 3 | 1.8K | 49.7% | 1 | | Jun 2026 | 590 | 13.8% | 3 | 2.1K | 48.8% | 1 | | Jul 2026 | 430 | 10.2% | 3 | 2.2K | 52.4% | 1 | | Aug 2026 | 430 | 12% | 3 | 1.7K | 47.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hansells’ and McCormick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hansells**: Measured on the search terms “hansells” and “hansells yogurt maker”, summed into one figure. - **McCormick**: Measured on the search terms “mccormick curry seasoning”, “mccormick grill mates burger seasoning”, “mccormick grill mates montreal chicken seasoning”, “mccormick grill mates steak seasoning”, “mccormick herbs”, “mccormick italian spice”, “mccormick old bay seasoning”, “mccormick original taco seasoning”, “mccormick original taco seasoning mix”, “mccormick perfect pinch italian seasoning”, “mccormick pickling spice”, “mccormick seasoning”, “mccormick spice” and “mccormick taco spice”, summed into one figure. - [Hansells profile](/demand/nz/brands/hansells) - [McCormick profile](/demand/nz/brands/mccormick) - [All herb and spice brands in New Zealand](/demand/nz/categories/nz-herb-and-spice-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hansells or McCormick? In August 2026, McCormick had more branded searches than Hansells among herb and spice brands in New Zealand. McCormick was estimated to have 1.7K branded searches compared to Hansells’ 430, and held a 47.6% Share of Search versus Hansells’ 12%. ## Cite this page Brandwave. "Hansells vs McCormick: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hansells-vs-mccormick This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hansells-vs-mccormick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.