--- title: "Hannahs vs Platypus: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hannahs or Platypus? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hannahs-vs-platypus" publisher: "Brandwave" --- # Hannahs vs Platypus: Which is more popular by branded search in New Zealand? Which is more popular in search, Hannahs or Platypus? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hannahs and Platypus - **Competitive set**: Footwear retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hannahs Share of Search**: 5.4% - **Platypus Share of Search**: 15.2% ## Which is more popular in search, Hannahs or Platypus? - In August 2026, Platypus had more branded searches than Hannahs among footwear retailers in New Zealand. Platypus was estimated to have 35.6K branded searches compared to Hannahs’ 12.7K, and held a 15.2% Share of Search versus Hannahs’ 5.4%. - Platypus was ahead of Hannahs in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hannahs’ estimated Share of Search among footwear retailers in New Zealand moved from 6.4% to 5.4%, and its estimated monthly branded searches moved from 17.5K to 12.7K. - Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand moved from 13.6% to 15.2%, and its estimated monthly branded searches moved from 37.5K to 35.6K. ## How did search popularity change for New Zealand footwear retailers in August 2026? - In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%. - Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026. ## Month by month | Month | Hannahs estimated searches | Hannahs Share of Search | Hannahs rank | Platypus estimated searches | Platypus Share of Search | Platypus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.5K | 6.4% | 5 | 37.5K | 13.6% | 3 | | Nov 2025 | 19.5K | 5.1% | 5 | 58.3K | 15.3% | 3 | | Dec 2025 | 19.1K | 5.5% | 5 | 58.6K | 17% | 3 | | Jan 2026 | 19.2K | 6.7% | 5 | 37.5K | 13.2% | 3 | | Feb 2026 | 13K | 5.9% | 6 | 30.4K | 13.8% | 3 | | Mar 2026 | 13.1K | 5.2% | 6 | 35.5K | 13.9% | 3 | | Apr 2026 | 15.7K | 5.8% | 5 | 43.4K | 16.1% | 3 | | May 2026 | 15.7K | 5.8% | 5 | 35.9K | 13.2% | 3 | | Jun 2026 | 12.9K | 4.9% | 5 | 35.8K | 13.7% | 3 | | Jul 2026 | 12.9K | 5.2% | 5 | 35.6K | 14.3% | 3 | | Aug 2026 | 12.7K | 5.4% | 5 | 35.6K | 15.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hannahs’ and Platypus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hannahs**: Measured on the search terms “hannahs”, “hannahs boots”, “hannahs botany”, “hannahs heels”, “hannahs loafers”, “hannahs mens shoes”, “hannahs near me”, “hannahs nelson”, “hannahs new zealand”, “hannahs nz”, “hannahs online”, “hannahs sale”, “hannahs sandals”, “hannahs shoe shop”, “hannahs shoes”, “hannahs slippers”, “hannahs sneakers”, “hannahs st lukes” and “hannahs sylvia park”, summed into one figure. - **Platypus**: Measured on the search terms “doc martens platypus shoes”, “platypus boots”, “platypus mens sneakers”, “platypus nz”, “platypus sale”, “platypus shoes”, “platypus shoes botany”, “platypus shoes location”, “platypus shoes near me”, “platypus shoes northland”, “platypus shoes queensgate”, “platypus shoes sale”, “platypus shoes st lukes”, “platypus shoes sylvia park”, “platypus shoes the base”, “platypus shoes voucher”, “platypus shoes westgate”, “platypus womens shoes” and “womens platypus shoes”, summed into one figure. - [Hannahs profile](/demand/nz/brands/hannahs) - [Platypus profile](/demand/nz/brands/platypus) - [All footwear retailers in New Zealand](/demand/nz/categories/nz-footwear-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hannahs or Platypus? In August 2026, Platypus had more branded searches than Hannahs among footwear retailers in New Zealand. Platypus was estimated to have 35.6K branded searches compared to Hannahs’ 12.7K, and held a 15.2% Share of Search versus Hannahs’ 5.4%. ## Cite this page Brandwave. "Hannahs vs Platypus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hannahs-vs-platypus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hannahs-vs-platypus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.