--- title: "Hannahs vs Merchant 1948: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hannahs or Merchant 1948? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hannahs-vs-merchant-1948" publisher: "Brandwave" --- # Hannahs vs Merchant 1948: Which is more popular by branded search in New Zealand? Which is more popular in search, Hannahs or Merchant 1948? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hannahs and Merchant 1948 - **Competitive set**: Footwear retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hannahs Share of Search**: 5.4% - **Merchant 1948 Share of Search**: 2.4% ## Which is more popular in search, Hannahs or Merchant 1948? - In August 2026, Hannahs had more branded searches than Merchant 1948 among footwear retailers in New Zealand. Hannahs was estimated to have 12.7K branded searches compared to Merchant 1948’s 5.7K, and held a 5.4% Share of Search versus Merchant 1948’s 2.4%. - Hannahs was ahead of Merchant 1948 in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hannahs’ estimated Share of Search among footwear retailers in New Zealand moved from 6.4% to 5.4%, and its estimated monthly branded searches moved from 17.5K to 12.7K. - Across the 11 months ending August 2026, Merchant 1948’s estimated Share of Search among footwear retailers in New Zealand moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 4.7K to 5.7K. ## How did search popularity change for New Zealand footwear retailers in August 2026? - Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026. - Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026. ## Month by month | Month | Hannahs estimated searches | Hannahs Share of Search | Hannahs rank | Merchant 1948 estimated searches | Merchant 1948 Share of Search | Merchant 1948 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.5K | 6.4% | 5 | 4.7K | 1.7% | 7 | | Nov 2025 | 19.5K | 5.1% | 5 | 6.1K | 1.6% | 7 | | Dec 2025 | 19.1K | 5.5% | 5 | 5.3K | 1.6% | 7 | | Jan 2026 | 19.2K | 6.7% | 5 | 5.3K | 1.9% | 7 | | Feb 2026 | 13K | 5.9% | 6 | 4.5K | 2.1% | 7 | | Mar 2026 | 13.1K | 5.2% | 6 | 5.1K | 2% | 7 | | Apr 2026 | 15.7K | 5.8% | 5 | 5K | 1.9% | 7 | | May 2026 | 15.7K | 5.8% | 5 | 5.1K | 1.9% | 7 | | Jun 2026 | 12.9K | 4.9% | 5 | 4.7K | 1.8% | 7 | | Jul 2026 | 12.9K | 5.2% | 5 | 4.9K | 2% | 7 | | Aug 2026 | 12.7K | 5.4% | 5 | 5.7K | 2.4% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hannahs’ and Merchant 1948’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hannahs**: Measured on the search terms “hannahs”, “hannahs boots”, “hannahs botany”, “hannahs heels”, “hannahs loafers”, “hannahs mens shoes”, “hannahs near me”, “hannahs nelson”, “hannahs new zealand”, “hannahs nz”, “hannahs online”, “hannahs sale”, “hannahs sandals”, “hannahs shoe shop”, “hannahs shoes”, “hannahs slippers”, “hannahs sneakers”, “hannahs st lukes” and “hannahs sylvia park”, summed into one figure. - **Merchant 1948**: Measured on the search terms “merchant 1948”, “merchant 1948 bayfair”, “merchant 1948 boots”, “merchant 1948 botany”, “merchant 1948 centreplace”, “merchant 1948 cuba street”, “merchant 1948 lambton quay”, “merchant 1948 near me”, “merchant 1948 nz”, “merchant 1948 queen street”, “merchant 1948 queensgate”, “merchant 1948 sale”, “merchant 1948 shoes”, “merchant 1948 st lukes”, “merchant 1948 sylvia park”, “merchant1948”, “merchant1948 co nz”, “merchant1948 nz”, “merchant1948 sale” and “merchant1948 shoes”, summed into one figure. - [Hannahs profile](/demand/nz/brands/hannahs) - [Merchant 1948 profile](/demand/nz/brands/merchant-1948) - [All footwear retailers in New Zealand](/demand/nz/categories/nz-footwear-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hannahs or Merchant 1948? In August 2026, Hannahs had more branded searches than Merchant 1948 among footwear retailers in New Zealand. Hannahs was estimated to have 12.7K branded searches compared to Merchant 1948’s 5.7K, and held a 5.4% Share of Search versus Merchant 1948’s 2.4%. ## Cite this page Brandwave. "Hannahs vs Merchant 1948: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hannahs-vs-merchant-1948 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hannahs-vs-merchant-1948. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.