--- title: "Hankook vs Yokohama: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hankook or Yokohama? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hankook-vs-yokohama" publisher: "Brandwave" --- # Hankook vs Yokohama: Which is more popular by branded search in New Zealand? Which is more popular in search, Hankook or Yokohama? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hankook and Yokohama - **Competitive set**: Tyre brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hankook Share of Search**: 5.4% - **Yokohama Share of Search**: 4.3% ## Which is more popular in search, Hankook or Yokohama? - In August 2026, Hankook had more branded searches than Yokohama among tyre brands in New Zealand. Hankook was estimated to have 2.1K branded searches compared to Yokohama’s 1.7K, and held a 5.4% Share of Search versus Yokohama’s 4.3%. - Hankook was ahead of Yokohama in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hankook’s estimated Share of Search among tyre brands in New Zealand moved from 5.1% to 5.4%, and its estimated monthly branded searches moved from 2K to 2.1K. - Across the 11 months ending August 2026, Yokohama’s estimated Share of Search among tyre brands in New Zealand moved from 2.6% to 4.3%, and its estimated monthly branded searches moved from 1K to 1.7K. ## How did search popularity change for New Zealand tyre brands in August 2026? - In August 2026, Goodyear overtook Hankook to rank 4th among tyre brands in New Zealand, at 6%. - In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%. - In August 2026, Hankook gained estimated Share of Search among tyre brands in New Zealand, from 4.9% to 5.4%. ## Month by month | Month | Hankook estimated searches | Hankook Share of Search | Hankook rank | Yokohama estimated searches | Yokohama Share of Search | Yokohama rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 5.1% | 5 | 1K | 2.6% | 7 | | Nov 2025 | 1.8K | 4.5% | 5 | 950 | 2.4% | 7 | | Dec 2025 | 1.6K | 4.1% | 5 | 930 | 2.4% | 7 | | Jan 2026 | 2K | 4.8% | 5 | 1.1K | 2.7% | 6 | | Feb 2026 | 1.8K | 5% | 5 | 1.1K | 3.1% | 6 | | Mar 2026 | 2.2K | 5.6% | 5 | 1.3K | 3.2% | 6 | | Apr 2026 | 2K | 5.7% | 5 | 1.1K | 3.1% | 6 | | May 2026 | 2.1K | 5.8% | 5 | 1.3K | 3.7% | 6 | | Jun 2026 | 2.4K | 5.1% | 5 | 1.4K | 3% | 6 | | Jul 2026 | 2.3K | 4.9% | 4 | 1.8K | 3.7% | 6 | | Aug 2026 | 2.1K | 5.4% | 5 | 1.7K | 4.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hankook’s and Yokohama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hankook**: Measured on the search terms “hankook”, “hankook dynapro”, “hankook dynapro at2”, “hankook dynapro hp2”, “hankook dynapro mt”, “hankook dynapro mt2”, “hankook ion evo”, “hankook ion evo as”, “hankook kinergy”, “hankook kinergy eco 2”, “hankook kinergy st”, “hankook near me”, “hankook nz”, “hankook online”, “hankook rs4”, “hankook tires”, “hankook tyre”, “hankook tyres near me”, “hankook tyres price”, “hankook ventus”, “hankook ventus prime4”, “hankook ventus rs4”, “hankook ventus s1 evo 3” and “hankook ventus s1 evo3”, summed into one figure. - **Yokohama**: Measured on the search terms “geolandar yokohama tires”, “yokohama geolandar at g015 tires”, “yokohama tires”, “yokohama tires g015”, “yokohama tires geolandar mt”, “yokohama tyre” and “yokohama tyre cost”, summed into one figure. - [Hankook profile](/demand/nz/brands/hankook) - [Yokohama profile](/demand/nz/brands/yokohama) - [All tyre brands in New Zealand](/demand/nz/categories/nz-tyre-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hankook or Yokohama? In August 2026, Hankook had more branded searches than Yokohama among tyre brands in New Zealand. Hankook was estimated to have 2.1K branded searches compared to Yokohama’s 1.7K, and held a 5.4% Share of Search versus Yokohama’s 4.3%. ## Cite this page Brandwave. "Hankook vs Yokohama: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hankook-vs-yokohama This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hankook-vs-yokohama. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.