--- title: "Hamilton Zoo vs Zealandia: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hamilton Zoo or Zealandia? Compare estimated monthly branded-search demand and Share of Search inside the Zoos and wildlife parks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hamilton-zoo-vs-zealandia" publisher: "Brandwave" --- # Hamilton Zoo vs Zealandia: Which is more popular by branded search in New Zealand? Which is more popular in search, Hamilton Zoo or Zealandia? Compare estimated monthly branded-search demand and Share of Search inside the Zoos and wildlife parks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hamilton Zoo and Zealandia - **Competitive set**: Zoos and wildlife parks - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hamilton Zoo Share of Search**: 9.2% - **Zealandia Share of Search**: 10% ## Which is more popular in search, Hamilton Zoo or Zealandia? - In August 2026, Zealandia had more branded searches than Hamilton Zoo among zoos and wildlife parks in New Zealand. Zealandia was estimated to have 18.2K branded searches compared to Hamilton Zoo’s 16.8K, and held a 10% Share of Search versus Hamilton Zoo’s 9.2%. - The lead changed hands 5 times in the 11 months ending August 2026: Zealandia took it in November 2025, Hamilton Zoo took it in January 2026, Zealandia took it in February 2026, Hamilton Zoo took it in April 2026, Zealandia took it in August 2026. - Across the 11 months ending August 2026, Hamilton Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 10.3% to 9.2%, and its estimated monthly branded searches moved from 21.2K to 16.8K. - Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 9.5% to 10%, and its estimated monthly branded searches moved from 19.5K to 18.2K. ## How did search popularity change for New Zealand zoos and wildlife parks in August 2026? - In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%. - In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%. ## Month by month | Month | Hamilton Zoo estimated searches | Hamilton Zoo Share of Search | Hamilton Zoo rank | Zealandia estimated searches | Zealandia Share of Search | Zealandia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.2K | 10.3% | 4 | 19.5K | 9.5% | 6 | | Nov 2025 | 20.6K | 9.6% | 5 | 28.7K | 13.3% | 3 | | Dec 2025 | 25.9K | 9.8% | 5 | 26.5K | 10.1% | 4 | | Jan 2026 | 31.8K | 10.8% | 4 | 29.5K | 10% | 6 | | Feb 2026 | 20.8K | 9.8% | 5 | 24.4K | 11.5% | 4 | | Mar 2026 | 20.9K | 9.7% | 5 | 25.5K | 11.8% | 4 | | Apr 2026 | 25.6K | 10.7% | 5 | 21.2K | 8.9% | 6 | | May 2026 | 20.8K | 9.8% | 4 | 18.9K | 8.9% | 5 | | Jun 2026 | 17K | 10.3% | 5 | 16.2K | 9.8% | 6 | | Jul 2026 | 26.1K | 11.2% | 4 | 18.3K | 7.9% | 6 | | Aug 2026 | 16.8K | 9.2% | 6 | 18.2K | 10% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hamilton Zoo’s and Zealandia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hamilton Zoo**: Measured on the search terms “grab one hamilton zoo”, “hamilton zoo”, “hamilton zoo animals”, “hamilton zoo deal”, “hamilton zoo discount”, “hamilton zoo encounters”, “hamilton zoo experiences”, “hamilton zoo hours”, “hamilton zoo near me”, “hamilton zoo opening hours”, “hamilton zoo photos”, “hamilton zoo price”, “hamilton zoo ticket”, “hamiltonzoo” and “hamiltonzoo co nz”, summed into one figure. - **Zealandia**: Measured on the search terms “new zealandia”, “visitzealandia com”, “zealandia”, “zealandia animals”, “zealandia near me”, “zealandia new zealand”, “zealandia nz”, “zealandia shuttle”, “zealandia tickets”, “zealandia wellington opening hours” and “zealandia zoo”, summed into one figure. - [Hamilton Zoo profile](/demand/nz/brands/hamilton-zoo) - [Zealandia profile](/demand/nz/brands/zealandia) - [All zoos and wildlife parks in New Zealand](/demand/nz/categories/nz-zoos-and-wildlife-parks): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hamilton Zoo or Zealandia? In August 2026, Zealandia had more branded searches than Hamilton Zoo among zoos and wildlife parks in New Zealand. Zealandia was estimated to have 18.2K branded searches compared to Hamilton Zoo’s 16.8K, and held a 10% Share of Search versus Hamilton Zoo’s 9.2%. ## Cite this page Brandwave. "Hamilton Zoo vs Zealandia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hamilton-zoo-vs-zealandia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hamilton-zoo-vs-zealandia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.