--- title: "Hamilton Zoo vs Orana Wildlife Park: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hamilton Zoo or Orana Wildlife Park? Compare estimated monthly branded-search demand and Share of Search inside the Zoos and wildlife parks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hamilton-zoo-vs-orana-wildlife-park" publisher: "Brandwave" --- # Hamilton Zoo vs Orana Wildlife Park: Which is more popular by branded search in New Zealand? Which is more popular in search, Hamilton Zoo or Orana Wildlife Park? Compare estimated monthly branded-search demand and Share of Search inside the Zoos and wildlife parks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hamilton Zoo and Orana Wildlife Park - **Competitive set**: Zoos and wildlife parks - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hamilton Zoo Share of Search**: 9.2% - **Orana Wildlife Park Share of Search**: 9.4% ## Which is more popular in search, Hamilton Zoo or Orana Wildlife Park? - In August 2026, Hamilton Zoo and Orana Wildlife Park were level on Share of Search among zoos and wildlife parks in New Zealand, with an estimated 16.8K versus 17.1K branded searches, at 9.2% and 9.4% estimated Share of Search. - The lead changed hands 5 times in the 11 months ending August 2026: Orana Wildlife Park took it in April 2026, Hamilton Zoo took it in May 2026, Orana Wildlife Park took it in June 2026, Hamilton Zoo took it in July 2026, Orana Wildlife Park took it in August 2026. - Across the 11 months ending August 2026, Hamilton Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 10.3% to 9.2%, and its estimated monthly branded searches moved from 21.2K to 16.8K. - Across the 11 months ending August 2026, Orana Wildlife Park’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 10.3% to 9.4%, and its estimated monthly branded searches moved from 21.1K to 17.1K. ## How did search popularity change for New Zealand zoos and wildlife parks in August 2026? - In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%. - In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%. - Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026. ## Month by month | Month | Hamilton Zoo estimated searches | Hamilton Zoo Share of Search | Hamilton Zoo rank | Orana Wildlife Park estimated searches | Orana Wildlife Park Share of Search | Orana Wildlife Park rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.2K | 10.3% | 4 | 21.1K | 10.3% | 5 | | Nov 2025 | 20.6K | 9.6% | 5 | 19.8K | 9.2% | 6 | | Dec 2025 | 25.9K | 9.8% | 5 | 25.8K | 9.8% | 6 | | Jan 2026 | 31.8K | 10.8% | 4 | 31.6K | 10.7% | 5 | | Feb 2026 | 20.8K | 9.8% | 5 | 19.6K | 9.2% | 6 | | Mar 2026 | 20.9K | 9.7% | 5 | 19.6K | 9.1% | 6 | | Apr 2026 | 25.6K | 10.7% | 5 | 25.9K | 10.8% | 4 | | May 2026 | 20.8K | 9.8% | 4 | 18.8K | 8.8% | 6 | | Jun 2026 | 17K | 10.3% | 5 | 17.2K | 10.4% | 4 | | Jul 2026 | 26.1K | 11.2% | 4 | 21.4K | 9.2% | 5 | | Aug 2026 | 16.8K | 9.2% | 6 | 17.1K | 9.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hamilton Zoo’s and Orana Wildlife Park’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hamilton Zoo**: Measured on the search terms “grab one hamilton zoo”, “hamilton zoo”, “hamilton zoo animals”, “hamilton zoo deal”, “hamilton zoo discount”, “hamilton zoo encounters”, “hamilton zoo experiences”, “hamilton zoo hours”, “hamilton zoo near me”, “hamilton zoo opening hours”, “hamilton zoo photos”, “hamilton zoo price”, “hamilton zoo ticket”, “hamiltonzoo” and “hamiltonzoo co nz”, summed into one figure. - **Orana Wildlife Park**: Measured on the search terms “bookme orana park”, “orana park”, “orana park animals”, “orana park deals”, “orana park discount”, “orana park feeding times”, “orana park gorilla”, “orana park hours”, “orana park map”, “orana park opening hours”, “orana park price”, “orana park tickets”, “orana park zoo”, “orana wildlife park animals”, “orana wildlife park photos”, “orana wildlife park tickets” and “oranawildlifepark co nz”, summed into one figure. - [Hamilton Zoo profile](/demand/nz/brands/hamilton-zoo) - [Orana Wildlife Park profile](/demand/nz/brands/orana-wildlife-park) - [All zoos and wildlife parks in New Zealand](/demand/nz/categories/nz-zoos-and-wildlife-parks): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hamilton Zoo or Orana Wildlife Park? In August 2026, Hamilton Zoo and Orana Wildlife Park were level on Share of Search among zoos and wildlife parks in New Zealand, with an estimated 16.8K versus 17.1K branded searches, at 9.2% and 9.4% estimated Share of Search. ## Cite this page Brandwave. "Hamilton Zoo vs Orana Wildlife Park: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hamilton-zoo-vs-orana-wildlife-park This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hamilton-zoo-vs-orana-wildlife-park. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.