--- title: "HaloITSM vs TOPdesk: Which is searched more in New Zealand?" description: "Is HaloITSM or TOPdesk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/haloitsm-vs-topdesk" publisher: "Brandwave" --- # HaloITSM vs TOPdesk: Which is searched more in New Zealand? Is HaloITSM or TOPdesk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HaloITSM and TOPdesk - **Competitive set**: IT service management platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **HaloITSM Share of Search**: 2.4% - **TOPdesk Share of Search**: 0.47% ## Is HaloITSM or TOPdesk more popular in search? - In September 2026, HaloITSM had more branded searches than TOPdesk among IT service management platforms in New Zealand. HaloITSM had about 50 branded searches, while TOPdesk had 10. HaloITSM made up 2.4% of all IT service management platform searches we track, and TOPdesk accounted for 0.47%. - HaloITSM was ahead of TOPdesk in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HaloITSM’s share of searches among IT service management platforms in New Zealand moved from 1.4% to 2.4%, and its estimated monthly branded searches moved from 30 to 50. - Across the 12 months ending September 2026, TOPdesk’s share of searches among IT service management platforms in New Zealand moved from 0.48% to 0.47%, and its estimated monthly branded searches held steady at 10. ## Top IT service management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HaloITSM was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TOPdesk did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freshservice | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jira Service Management | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ServiceNow | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | HaloITSM | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ManageEngine ServiceDesk Plus | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | SysAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TOPdesk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT service management platforms - Asked ChatGPT "Which IT service management platform should I use in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. HaloITSM, 5. ManageEngine ServiceDesk Plus - Asked ChatGPT "What are the best IT service management platforms in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. ManageEngine ServiceDesk Plus, 5. HaloITSM - Asked ChatGPT "What's the best IT service management platform in New Zealand for a service desk?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. HaloITSM, 5. ManageEngine ServiceDesk Plus - Searched Google, AI Overview "best service desk software": 1. Freshservice, 2. Jira Service Management, 3. HaloITSM, 4. ManageEngine ServiceDesk Plus - Searched Google, AI Overview "it support ticketing": 1. ServiceNow, 2. Jira Service Management, 3. Freshservice Not named in any answer: SysAid and TOPdesk. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand IT service management platforms in September 2026? - In September 2026, HaloITSM gained share of searches among IT service management platforms in New Zealand, from 1.5% to 2.4%. ## Month by month | Month | HaloITSM estimated searches | HaloITSM Share of Search | HaloITSM rank | TOPdesk estimated searches | TOPdesk Share of Search | TOPdesk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 1.4% | 4 | 10 | 0.48% | 7 | | Nov 2025 | 40 | 1.9% | 4 | 20 | 0.97% | 7 | | Dec 2025 | 30 | 1.7% | 4 | 10 | 0.57% | 7 | | Jan 2026 | 50 | 2.5% | 4 | 20 | 1% | 6 | | Feb 2026 | 40 | 1.8% | 4 | 20 | 0.9% | 7 | | Mar 2026 | 40 | 1.5% | 4 | 10 | 0.36% | 7 | | Apr 2026 | 50 | 1.8% | 4 | 10 | 0.37% | 7 | | May 2026 | 30 | 0.8% | 5 | 10 | 0.27% | 7 | | Jun 2026 | 40 | 1.1% | 4 | 10 | 0.29% | 7 | | Jul 2026 | 40 | 1.5% | 4 | 10 | 0.36% | 7 | | Aug 2026 | 40 | 1.5% | 4 | 20 | 0.74% | 7 | | Sep 2026 | 50 | 2.4% | 4 | 10 | 0.47% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using HaloITSM’s and TOPdesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HaloITSM**: Measured on the search terms “haloitsm” and “haloitsm asset management”, summed into one figure. - **TOPdesk**: Measured on the search term “topdesk”. - [HaloITSM profile](/demand/nz/brands/haloitsm) - [TOPdesk profile](/demand/nz/brands/topdesk) - [All IT service management platforms in New Zealand](/demand/nz/categories/nz-it-service-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HaloITSM or TOPdesk more popular in search? In September 2026, HaloITSM had more branded searches than TOPdesk among IT service management platforms in New Zealand. HaloITSM had about 50 branded searches, while TOPdesk had 10. HaloITSM made up 2.4% of all IT service management platform searches we track, and TOPdesk accounted for 0.47%. ## Cite this page Brandwave. "HaloITSM vs TOPdesk: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/haloitsm-vs-topdesk This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/haloitsm-vs-topdesk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.