--- title: "Halliday + Baillie vs Yale: Which is searched more in New Zealand?" description: "Is Halliday + Baillie or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/halliday-baillie-vs-yale" publisher: "Brandwave" --- # Halliday + Baillie vs Yale: Which is searched more in New Zealand? Is Halliday + Baillie or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Halliday + Baillie and Yale - **Competitive set**: Door handle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Halliday + Baillie Share of Search**: 19.8% - **Yale Share of Search**: 36.5% ## Is Halliday + Baillie or Yale more popular in search? - In September 2026, Yale had more branded searches than Halliday + Baillie among door handle brands in New Zealand. Yale had about 720 branded searches, while Halliday + Baillie had 390. Yale made up 36.5% of all door handle brand searches we track, and Halliday + Baillie accounted for 19.8%. - Yale was ahead of Halliday + Baillie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Halliday + Baillie’s share of searches among door handle brands in New Zealand moved from 21.6% to 19.8%, and its estimated monthly branded searches moved from 480 to 390. - Across the 12 months ending September 2026, Yale’s share of searches among door handle brands in New Zealand moved from 32.4% to 36.5%, and its estimated monthly branded searches held steady at 720. ## Top door handle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Halliday + Baillie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yale was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Halliday + Baillie was listed before Yale in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Windsor Hardware | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lockwood | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Halliday + Baillie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Gainsborough | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yale | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about door handle brands - Asked ChatGPT "Which door handle brand should I buy in New Zealand?": 1. Lockwood, 2. Windsor Hardware, 3. Halliday + Baillie - Asked ChatGPT "What are the best door handle brands in New Zealand?": 1. Windsor Hardware, 2. Lockwood, 3. Gainsborough, 4. Yale - Asked ChatGPT "What's the best door handle brand in New Zealand for a home renovation?": 1. Windsor Hardware, 2. Halliday + Baillie - Searched Google, AI Overview "door handles nz": 1. Windsor Hardware - Searched Google, AI Overview "interior door handles": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand door handle brands in September 2026? - In September 2026, Yale gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%. - In September 2026, Halliday + Baillie lost share of searches among door handle brands in New Zealand, from 23.2% to 19.8%. ## Month by month | Month | Halliday + Baillie estimated searches | Halliday + Baillie Share of Search | Halliday + Baillie rank | Yale estimated searches | Yale Share of Search | Yale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 21.6% | 3 | 720 | 32.4% | 2 | | Nov 2025 | 480 | 21.6% | 3 | 720 | 32.4% | 2 | | Dec 2025 | 320 | 19.3% | 3 | 720 | 43.4% | 1 | | Jan 2026 | 320 | 18.2% | 3 | 720 | 40.9% | 1 | | Feb 2026 | 390 | 21.1% | 3 | 590 | 31.9% | 2 | | Mar 2026 | 480 | 22.7% | 3 | 590 | 28% | 2 | | Apr 2026 | 320 | 17% | 3 | 720 | 38.3% | 2 | | May 2026 | 390 | 19.8% | 3 | 720 | 36.5% | 2 | | Jun 2026 | 480 | 21.4% | 3 | 720 | 32.1% | 2 | | Jul 2026 | 390 | 19.8% | 3 | 720 | 36.5% | 2 | | Aug 2026 | 480 | 23.2% | 3 | 720 | 34.8% | 2 | | Sep 2026 | 390 | 19.8% | 3 | 720 | 36.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Halliday + Baillie’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Halliday + Baillie**: Measured on the search term “halliday baillie”. - **Yale**: Measured on the search term “yale lock”. - [Halliday + Baillie profile](/demand/nz/brands/halliday-baillie) - [Yale profile](/demand/nz/brands/yale) - [All door handle brands in New Zealand](/demand/nz/categories/nz-door-handle-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Halliday + Baillie or Yale more popular in search? In September 2026, Yale had more branded searches than Halliday + Baillie among door handle brands in New Zealand. Yale had about 720 branded searches, while Halliday + Baillie had 390. Yale made up 36.5% of all door handle brand searches we track, and Halliday + Baillie accounted for 19.8%. ## Cite this page Brandwave. "Halliday + Baillie vs Yale: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/halliday-baillie-vs-yale This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/halliday-baillie-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.