--- title: "Halliday + Baillie vs Lockwood: Which is searched more in New Zealand?" description: "Is Halliday + Baillie or Lockwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/halliday-baillie-vs-lockwood" publisher: "Brandwave" --- # Halliday + Baillie vs Lockwood: Which is searched more in New Zealand? Is Halliday + Baillie or Lockwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Halliday + Baillie and Lockwood - **Competitive set**: Door handle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Halliday + Baillie Share of Search**: 19.8% - **Lockwood Share of Search**: 4.6% ## Is Halliday + Baillie or Lockwood more popular in search? - In September 2026, Halliday + Baillie had more branded searches than Lockwood among door handle brands in New Zealand. Halliday + Baillie had about 390 branded searches, while Lockwood had 90. Halliday + Baillie made up 19.8% of all door handle brand searches we track, and Lockwood accounted for 4.6%. - Halliday + Baillie was ahead of Lockwood in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Halliday + Baillie’s share of searches among door handle brands in New Zealand moved from 21.6% to 19.8%, and its estimated monthly branded searches moved from 480 to 390. - Across the 12 months ending September 2026, Lockwood’s share of searches among door handle brands in New Zealand moved from 3.6% to 4.6%, and its estimated monthly branded searches moved from 80 to 90. ## Top door handle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Halliday + Baillie and Lockwood were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lockwood was listed before Halliday + Baillie in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Windsor Hardware | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lockwood | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Halliday + Baillie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Gainsborough | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yale | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about door handle brands - Asked ChatGPT "Which door handle brand should I buy in New Zealand?": 1. Lockwood, 2. Windsor Hardware, 3. Halliday + Baillie - Asked ChatGPT "What are the best door handle brands in New Zealand?": 1. Windsor Hardware, 2. Lockwood, 3. Gainsborough, 4. Yale - Asked ChatGPT "What's the best door handle brand in New Zealand for a home renovation?": 1. Windsor Hardware, 2. Halliday + Baillie - Searched Google, AI Overview "door handles nz": 1. Windsor Hardware - Searched Google, AI Overview "interior door handles": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand door handle brands in September 2026? - In September 2026, Halliday + Baillie lost share of searches among door handle brands in New Zealand, from 23.2% to 19.8%. - Estimated monthly branded searches for Lockwood in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026. ## Month by month | Month | Halliday + Baillie estimated searches | Halliday + Baillie Share of Search | Halliday + Baillie rank | Lockwood estimated searches | Lockwood Share of Search | Lockwood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 21.6% | 3 | 80 | 3.6% | 4 | | Nov 2025 | 480 | 21.6% | 3 | 90 | 4.1% | 4 | | Dec 2025 | 320 | 19.3% | 3 | 90 | 5.4% | 4 | | Jan 2026 | 320 | 18.2% | 3 | 80 | 4.5% | 4 | | Feb 2026 | 390 | 21.1% | 3 | 110 | 5.9% | 4 | | Mar 2026 | 480 | 22.7% | 3 | 110 | 5.2% | 4 | | Apr 2026 | 320 | 17% | 3 | 90 | 4.8% | 4 | | May 2026 | 390 | 19.8% | 3 | 80 | 4.1% | 4 | | Jun 2026 | 480 | 21.4% | 3 | 110 | 4.9% | 4 | | Jul 2026 | 390 | 19.8% | 3 | 90 | 4.6% | 4 | | Aug 2026 | 480 | 23.2% | 3 | 90 | 4.3% | 4 | | Sep 2026 | 390 | 19.8% | 3 | 90 | 4.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Halliday + Baillie’s and Lockwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Halliday + Baillie**: Measured on the search term “halliday baillie”. - **Lockwood**: Measured on the search terms “lockwood deadlock” and “lockwood lock”, summed into one figure. - [Halliday + Baillie profile](/demand/nz/brands/halliday-baillie) - [Lockwood profile](/demand/nz/brands/lockwood) - [All door handle brands in New Zealand](/demand/nz/categories/nz-door-handle-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Halliday + Baillie or Lockwood more popular in search? In September 2026, Halliday + Baillie had more branded searches than Lockwood among door handle brands in New Zealand. Halliday + Baillie had about 390 branded searches, while Lockwood had 90. Halliday + Baillie made up 19.8% of all door handle brand searches we track, and Lockwood accounted for 4.6%. ## Cite this page Brandwave. "Halliday + Baillie vs Lockwood: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/halliday-baillie-vs-lockwood This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/halliday-baillie-vs-lockwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.