--- title: "Hallensteins vs Rodd & Gunn: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hallensteins or Rodd & Gunn? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hallensteins-vs-rodd-and-gunn" publisher: "Brandwave" --- # Hallensteins vs Rodd & Gunn: Which is more popular by branded search in New Zealand? Which is more popular in search, Hallensteins or Rodd & Gunn? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hallensteins and Rodd & Gunn - **Competitive set**: Menswear retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hallensteins Share of Search**: 29% - **Rodd & Gunn Share of Search**: 11% ## Which is more popular in search, Hallensteins or Rodd & Gunn? - In August 2026, Hallensteins had more branded searches than Rodd & Gunn among menswear retailers in New Zealand. Hallensteins was estimated to have 60.7K branded searches compared to Rodd & Gunn’s 22.9K, and held a 29% Share of Search versus Rodd & Gunn’s 11%. - Hallensteins was ahead of Rodd & Gunn in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hallensteins’ estimated Share of Search among menswear retailers in New Zealand moved from 28.9% to 29%, and its estimated monthly branded searches moved from 49.7K to 60.7K. - Across the 11 months ending August 2026, Rodd & Gunn’s estimated Share of Search among menswear retailers in New Zealand moved from 10.8% to 11%, and its estimated monthly branded searches moved from 18.6K to 22.9K. ## How did search popularity change for New Zealand menswear retailers in August 2026? - In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%. - In August 2026, Hallensteins lost estimated Share of Search among menswear retailers in New Zealand, from 33.6% to 29%. - In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%. ## Month by month | Month | Hallensteins estimated searches | Hallensteins Share of Search | Hallensteins rank | Rodd & Gunn estimated searches | Rodd & Gunn Share of Search | Rodd & Gunn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.7K | 28.9% | 1 | 18.6K | 10.8% | 5 | | Nov 2025 | 74.3K | 25.5% | 2 | 34K | 11.7% | 4 | | Dec 2025 | 90.8K | 34.4% | 1 | 33.8K | 12.8% | 3 | | Jan 2026 | 60.7K | 35.4% | 1 | 18.6K | 10.9% | 4 | | Feb 2026 | 49.7K | 32.5% | 1 | 18.5K | 12.1% | 3 | | Mar 2026 | 60.7K | 32% | 1 | 18.6K | 9.8% | 5 | | Apr 2026 | 74.2K | 36.9% | 1 | 22.8K | 11.3% | 3 | | May 2026 | 74.2K | 34.9% | 1 | 22.9K | 10.8% | 5 | | Jun 2026 | 60.7K | 30.2% | 1 | 22.8K | 11.4% | 5 | | Jul 2026 | 60.8K | 33.6% | 1 | 22.8K | 12.6% | 3 | | Aug 2026 | 60.7K | 29% | 1 | 22.9K | 11% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hallensteins’ and Rodd & Gunn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hallensteins**: Measured on the search terms “hallensteins” and “hallesteins”, summed into one figure. - **Rodd & Gunn**: Measured on the search terms “rodd & gunn”, “rodd and gunn”, “rodd gunn”, “roddandgunn” and “roddgunn”, summed into one figure. - [Hallensteins profile](/demand/nz/brands/hallensteins) - [Rodd & Gunn profile](/demand/nz/brands/rodd-and-gunn) - [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hallensteins or Rodd & Gunn? In August 2026, Hallensteins had more branded searches than Rodd & Gunn among menswear retailers in New Zealand. Hallensteins was estimated to have 60.7K branded searches compared to Rodd & Gunn’s 22.9K, and held a 29% Share of Search versus Rodd & Gunn’s 11%. ## Cite this page Brandwave. "Hallensteins vs Rodd & Gunn: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hallensteins-vs-rodd-and-gunn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hallensteins-vs-rodd-and-gunn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.