---
title: "Haka Lodge vs Nomads: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Haka Lodge or Nomads? Compare estimated monthly branded-search demand and Share of Search inside the Backpacker hostel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/haka-lodge-vs-nomads"
publisher: "Brandwave"
---

# Haka Lodge vs Nomads: Which is more popular by branded search in New Zealand?

Which is more popular in search, Haka Lodge or Nomads? Compare estimated monthly branded-search demand and Share of Search inside the Backpacker hostel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haka Lodge and Nomads
- **Competitive set**: Backpacker hostel chains
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Haka Lodge Share of Search**: 21.6%
- **Nomads Share of Search**: 18.5%

## Which is more popular in search, Haka Lodge or Nomads?

- In August 2026, Haka Lodge had more branded searches than Nomads among backpacker hostel chains in New Zealand. Haka Lodge was estimated to have 480 branded searches compared to Nomads’ 410, and held a 21.6% Share of Search versus Nomads’ 18.5%.
- The lead changed hands 3 times in the 11 months ending August 2026: Haka Lodge took it in March 2026, Nomads took it in May 2026, Haka Lodge took it in July 2026.
- Across the 11 months ending August 2026, Haka Lodge’s estimated Share of Search among backpacker hostel chains in New Zealand moved from 13% to 21.6%, and its estimated monthly branded searches moved from 760 to 480.
- Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand moved from 53.8% to 18.5%, and its estimated monthly branded searches moved from 3.1K to 410.

## How did search popularity change for New Zealand backpacker hostel chains in August 2026?

- In August 2026, Haka Lodge gained estimated Share of Search among backpacker hostel chains in New Zealand, from 19.3% to 21.6%.
- Estimated monthly branded searches for Nomads in New Zealand fell 87% over 11 measured months, from 3.1K to 410 in August 2026.

## Month by month

| Month | Haka Lodge estimated searches | Haka Lodge Share of Search | Haka Lodge rank | Nomads estimated searches | Nomads Share of Search | Nomads rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 760 | 13% | 3 | 3.1K | 53.8% | 1 |
| Nov 2025 | 620 | 9% | 3 | 3.2K | 47.1% | 1 |
| Dec 2025 | 640 | 12.1% | 3 | 1K | 19.7% | 2 |
| Jan 2026 | 650 | 9.8% | 3 | 920 | 13.9% | 2 |
| Feb 2026 | 640 | 10.5% | 3 | 700 | 11.5% | 2 |
| Mar 2026 | 640 | 12.5% | 2 | 590 | 11.5% | 3 |
| Apr 2026 | 590 | 14.6% | 2 | 570 | 14.1% | 3 |
| May 2026 | 410 | 13.9% | 3 | 460 | 15.5% | 2 |
| Jun 2026 | 380 | 16.2% | 3 | 420 | 17.9% | 2 |
| Jul 2026 | 400 | 19.3% | 2 | 390 | 18.8% | 3 |
| Aug 2026 | 480 | 21.6% | 2 | 410 | 18.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Haka Lodge’s and Nomads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haka Lodge**: Measured on the search terms “haka lodge”, “haka lodge backpackers”, “haka lodge hostel”, “haka lodge near me”, “haka lodge new zealand”, “haka lodge nz” and “hakalodge”, summed into one figure.
- **Nomads**: Measured on the search terms “nomads accommodation”, “nomads backpackers”, “nomads capital hostel”, “nomads hostel”, “nomads noosa hostel” and “nomads sydney hostel”, summed into one figure.

- [Haka Lodge profile](/demand/nz/brands/haka-lodge)
- [Nomads profile](/demand/nz/brands/nomads)
- [All backpacker hostel chains in New Zealand](/demand/nz/categories/nz-backpacker-hostels): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haka Lodge or Nomads?

In August 2026, Haka Lodge had more branded searches than Nomads among backpacker hostel chains in New Zealand. Haka Lodge was estimated to have 480 branded searches compared to Nomads’ 410, and held a 21.6% Share of Search versus Nomads’ 18.5%.

## Cite this page

Brandwave. "Haka Lodge vs Nomads: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/haka-lodge-vs-nomads

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/haka-lodge-vs-nomads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.