--- title: "Haines Hunter vs Surtees: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Haines Hunter or Surtees? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/haines-hunter-vs-surtees" publisher: "Brandwave" --- # Haines Hunter vs Surtees: Which is more popular by branded search in New Zealand? Which is more popular in search, Haines Hunter or Surtees? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haines Hunter and Surtees - **Competitive set**: Boat brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Haines Hunter Share of Search**: 12.4% - **Surtees Share of Search**: 8.7% ## Which is more popular in search, Haines Hunter or Surtees? - In August 2026, Haines Hunter had more branded searches than Surtees among boat brands in New Zealand. Haines Hunter was estimated to have 1.5K branded searches compared to Surtees’ 1.1K, and held a 12.4% Share of Search versus Surtees’ 8.7%. - Haines Hunter was ahead of Surtees in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Haines Hunter’s estimated Share of Search among boat brands in New Zealand moved from 15.2% to 12.4%, and its estimated monthly branded searches moved from 2.1K to 1.5K. - Across the 11 months ending August 2026, Surtees’ estimated Share of Search among boat brands in New Zealand moved from 9.5% to 8.7%, and its estimated monthly branded searches moved from 1.3K to 1.1K. ## How did search popularity change for New Zealand boat brands in August 2026? - In August 2026, Senator Boats overtook Surtees to rank 4th among boat brands in New Zealand, at 11.5%. - In August 2026, Extreme Boats overtook Surtees to rank 5th among boat brands in New Zealand, at 9.3%. - In August 2026, Surtees lost estimated Share of Search among boat brands in New Zealand, from 10.5% to 8.7%. - In August 2026, Haines Hunter lost estimated Share of Search among boat brands in New Zealand, from 14.1% to 12.4%. ## Month by month | Month | Haines Hunter estimated searches | Haines Hunter Share of Search | Haines Hunter rank | Surtees estimated searches | Surtees Share of Search | Surtees rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 15.2% | 2 | 1.3K | 9.5% | 6 | | Nov 2025 | 2.2K | 13.5% | 3 | 1.4K | 8.4% | 6 | | Dec 2025 | 2.9K | 17.3% | 2 | 1.7K | 10.3% | 5 | | Jan 2026 | 4.4K | 19.1% | 2 | 2.2K | 9.6% | 5 | | Feb 2026 | 2.5K | 16.1% | 2 | 1.7K | 10.9% | 5 | | Mar 2026 | 1.9K | 13.4% | 3 | 1.4K | 10.1% | 4 | | Apr 2026 | 1.6K | 14.1% | 3 | 1.2K | 10.5% | 5 | | May 2026 | 1.5K | 12.1% | 3 | 1.4K | 11.6% | 4 | | Jun 2026 | 1.5K | 14.3% | 3 | 1.1K | 10.3% | 5 | | Jul 2026 | 1.4K | 14.1% | 3 | 1.1K | 10.5% | 4 | | Aug 2026 | 1.5K | 12.4% | 3 | 1.1K | 8.7% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Haines Hunter’s and Surtees’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haines Hunter**: Measured on the search terms “haines hunter”, “haines hunter 535”, “haines hunter 725”, “haines hunter boat”, “haines hunter for sale”, “haines hunter hq”, “haines hunter near me”, “haines hunter nz”, “haines hunter sf535”, “haines hunter sf545”, “haines hunter sf545 for sale”, “haines hunter sf600”, “haines hunter sf700”, “haines hunter sp725”, “haines hunter ss660”, “haines hunter v17”, “haines hunter v17l”, “haines hunter v19”, “haines hunter v198”, “haineshunter” and “haineshunter co nz”, summed into one figure. - **Surtees**: Measured on the search terms “surtees”, “surtees for sale”, “surtees near me” and “surtees nz”, summed into one figure. - [Haines Hunter profile](/demand/nz/brands/haines-hunter) - [Surtees profile](/demand/nz/brands/surtees) - [All boat brands in New Zealand](/demand/nz/categories/nz-boat-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Haines Hunter or Surtees? In August 2026, Haines Hunter had more branded searches than Surtees among boat brands in New Zealand. Haines Hunter was estimated to have 1.5K branded searches compared to Surtees’ 1.1K, and held a 12.4% Share of Search versus Surtees’ 8.7%. ## Cite this page Brandwave. "Haines Hunter vs Surtees: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/haines-hunter-vs-surtees This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/haines-hunter-vs-surtees. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.