--- title: "Haines Hunter vs Malibu: Which is searched more in New Zealand?" description: "Is Haines Hunter or Malibu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/haines-hunter-vs-malibu" publisher: "Brandwave" --- # Haines Hunter vs Malibu: Which is searched more in New Zealand? Is Haines Hunter or Malibu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haines Hunter and Malibu - **Competitive set**: Boat brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Haines Hunter Share of Search**: 13.9% - **Malibu Share of Search**: 3.2% ## Is Haines Hunter or Malibu more popular in search? - In September 2026, Haines Hunter had more branded searches than Malibu among boat brands in New Zealand. Haines Hunter had about 1,150 branded searches, while Malibu had 260. Haines Hunter made up 13.9% of all boat brand searches we track, and Malibu accounted for 3.2%. - Haines Hunter was ahead of Malibu in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Haines Hunter’s share of searches among boat brands in New Zealand moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 1.4K to 1.1K. - Across the 12 months ending September 2026, Malibu’s share of searches among boat brands in New Zealand moved from 3.6% to 3.2%, and its estimated monthly branded searches moved from 390 to 260. ## Top boat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Haines Hunter was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Malibu did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stabicraft | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Surtees | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Senator Boats | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Extreme Boats | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Rayglass | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Haines Hunter | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Buccaneer | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Smuggler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Malibu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quintrex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boat brands - Asked ChatGPT "Which boat brand should I buy in New Zealand?": 1. Stabicraft, 2. Surtees, 3. Senator Boats, 4. Rayglass - Asked ChatGPT "What are the best boat brands in New Zealand?": 1. Stabicraft, 2. Surtees, 3. Extreme Boats, 4. Haines Hunter, 5. Rayglass, 6. Senator Boats, 7. Buccaneer - Asked ChatGPT "What's the best boat brand in New Zealand for trailering and fishing?": 1. Stabicraft, 2. Surtees, 3. Senator Boats, 4. Extreme Boats - Searched Google, AI Overview "boat brands nz": 1. Stabicraft, 2. Surtees, 3. Senator Boats, 4. Buccaneer - Searched Google, AI Overview "small boat brands": 1. Stabicraft, 2. Surtees, 3. Extreme Boats Not named in any answer: Smuggler, Malibu and Quintrex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand boat brands in September 2026? - In September 2026, Haines Hunter overtook Senator Boats to rank 2nd among boat brands in New Zealand, with 13.9% of the searches. - Estimated monthly branded searches for Malibu in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Month by month | Month | Haines Hunter estimated searches | Haines Hunter Share of Search | Haines Hunter rank | Malibu estimated searches | Malibu Share of Search | Malibu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 12.5% | 2 | 390 | 3.6% | 6 | | Nov 2025 | 1.3K | 9.6% | 5 | 480 | 3.7% | 6 | | Dec 2025 | 1.6K | 12.3% | 3 | 880 | 6.8% | 6 | | Jan 2026 | 2.4K | 12.9% | 3 | 1.6K | 8.7% | 6 | | Feb 2026 | 1.3K | 10.8% | 5 | 720 | 6% | 6 | | Mar 2026 | 1.1K | 10.4% | 4 | 480 | 4.3% | 7 | | Apr 2026 | 940 | 10.9% | 4 | 390 | 4.5% | 6 | | May 2026 | 830 | 8.9% | 5 | 320 | 3.4% | 7 | | Jun 2026 | 880 | 11% | 5 | 260 | 3.2% | 8 | | Jul 2026 | 910 | 11.6% | 4 | 320 | 4.1% | 7 | | Aug 2026 | 940 | 10.1% | 3 | 260 | 2.8% | 8 | | Sep 2026 | 1.1K | 13.9% | 2 | 260 | 3.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Haines Hunter’s and Malibu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haines Hunter**: Measured on the search terms “haines hunter”, “haines hunter boat”, “haines hunter hq” and “haineshunter”, summed into one figure. - **Malibu**: Measured on the search term “malibu boat”. - [Haines Hunter profile](/demand/nz/brands/haines-hunter) - [Malibu profile](/demand/nz/brands/malibu) - [All boat brands in New Zealand](/demand/nz/categories/nz-boat-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haines Hunter or Malibu more popular in search? In September 2026, Haines Hunter had more branded searches than Malibu among boat brands in New Zealand. Haines Hunter had about 1,150 branded searches, while Malibu had 260. Haines Hunter made up 13.9% of all boat brand searches we track, and Malibu accounted for 3.2%. ## Cite this page Brandwave. "Haines Hunter vs Malibu: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/haines-hunter-vs-malibu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/haines-hunter-vs-malibu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.