--- title: "Haier vs Smeg: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Haier or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/haier-vs-smeg" publisher: "Brandwave" --- # Haier vs Smeg: Which is more popular by branded search in New Zealand? Which is more popular in search, Haier or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haier and Smeg - **Competitive set**: Home appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Haier Share of Search**: 8.8% - **Smeg Share of Search**: 13.6% ## Which is more popular in search, Haier or Smeg? - In August 2026, Smeg had more branded searches than Haier among home appliance brands in New Zealand. Smeg was estimated to have 22.5K branded searches compared to Haier’s 14.5K, and held a 13.6% Share of Search versus Haier’s 8.8%. - The lead changed hands once in the 11 months ending August 2026: Smeg took it in July 2026. - Across the 11 months ending August 2026, Haier’s estimated Share of Search among home appliance brands in New Zealand moved from 10% to 8.8%, and its estimated monthly branded searches moved from 14.1K to 14.5K. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among home appliance brands in New Zealand moved from 7.5% to 13.6%, and its estimated monthly branded searches moved from 10.6K to 22.5K. ## How did search popularity change for New Zealand home appliance brands in August 2026? - In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%. - In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand. ## Month by month | Month | Haier estimated searches | Haier Share of Search | Haier rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.1K | 10% | 3 | 10.6K | 7.5% | 6 | | Nov 2025 | 14.8K | 9.5% | 4 | 11K | 7% | 6 | | Dec 2025 | 13.4K | 9.8% | 3 | 10.1K | 7.4% | 6 | | Jan 2026 | 14.5K | 10.2% | 3 | 9.5K | 6.7% | 7 | | Feb 2026 | 12.4K | 9.7% | 3 | 7.7K | 6.1% | 7 | | Mar 2026 | 12.9K | 8.9% | 4 | 8.2K | 5.6% | 7 | | Apr 2026 | 14.2K | 9.8% | 3 | 8.8K | 6.1% | 7 | | May 2026 | 14.4K | 9% | 4 | 8.9K | 5.5% | 7 | | Jun 2026 | 14.5K | 8.9% | 4 | 9.6K | 5.9% | 7 | | Jul 2026 | 14.9K | 8.7% | 5 | 18.7K | 10.9% | 3 | | Aug 2026 | 14.5K | 8.8% | 4 | 22.5K | 13.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Haier’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haier**: Measured on the search terms “7kg haier washing machine”, “french door haier fridge”, “haier”, “haier 10kg washing machine”, “haier 12 kg washing machine”, “haier 230l bottom mount fridge freezer”, “haier 230l fridge freezer”, “haier 6kg dryer”, “haier 6kg washing machine”, “haier 8kg washing machine”, “haier 9kg washing machine”, “haier ac”, “haier appliances”, “haier bar fridge”, “haier beverage fridge”, “haier co nz”, “haier cooktop”, “haier dishwasher”, “haier dryer”, “haier freezer”, “haier french door fridge freezer”, “haier fridge”, “haier fridge freezer”, “haier hwt60fvw2”, “haier induction cooktop”, “haier integrated dishwasher”, “haier near me”, “haier nz”, “haier online”, “haier oven”, “haier quad door fridge freezer”, “haier refrigerator”, “haier small fridge”, “haier top loader”, “haier top loader washing machine”, “haier two door fridge”, “haier upright freezer”, “haier wash machine”, “haier washer dryer”, “haier washing machine hwt60fvw2”, “haier wine fridge” and “top load haier washing machine”, summed into one figure. - **Smeg**: Measured on the search terms “pink smeg”, “smeg”, “smeg 4 slice”, “smeg 60cm freestanding oven”, “smeg 60cm oven”, “smeg 900 freestanding oven”, “smeg 90cm freestanding oven”, “smeg 90cm oven”, “smeg appliances”, “smeg aus”, “smeg cocotte”, “smeg coffee machine”, “smeg com”, “smeg cooktop”, “smeg dishwasher”, “smeg double oven”, “smeg freestanding oven”, “smeg fridge”, “smeg gas oven”, “smeg home appliances”, “smeg induction oven”, “smeg kitchen”, “smeg microwaves”, “smeg mixer”, “smeg mixer nz”, “smeg near me”, “smeg nz”, “smeg online”, “smeg oven”, “smeg promotions”, “smeg range hoods”, “smeg sale”, “smeg stand mixer”, “smeg stoves”, “smeg victoria oven”, “smeg wall oven” and “smeg washing machine”, summed into one figure. - [Haier profile](/demand/nz/brands/haier) - [Smeg profile](/demand/nz/brands/smeg) - [All home appliance brands in New Zealand](/demand/nz/categories/nz-home-appliance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Haier or Smeg? In August 2026, Smeg had more branded searches than Haier among home appliance brands in New Zealand. Smeg was estimated to have 22.5K branded searches compared to Haier’s 14.5K, and held a 13.6% Share of Search versus Haier’s 8.8%. ## Cite this page Brandwave. "Haier vs Smeg: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/haier-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/haier-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.