--- title: "Haier vs Kenwood: Which is searched more in New Zealand?" description: "Is Haier or Kenwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Undercounter fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/haier-vs-kenwood" publisher: "Brandwave" --- # Haier vs Kenwood: Which is searched more in New Zealand? Is Haier or Kenwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Undercounter fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haier and Kenwood - **Competitive set**: Undercounter fridge brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Haier Share of Search**: 6% - **Kenwood Share of Search**: 11.3% ## Is Haier or Kenwood more popular in search? - In September 2026, Kenwood had more branded searches than Haier among undercounter fridge brands in New Zealand. Kenwood had about 3,900 branded searches, while Haier had 2,080. Kenwood made up 11.3% of all undercounter fridge brand searches we track, and Haier accounted for 6%. - Kenwood was ahead of Haier in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Haier’s share of searches among undercounter fridge brands in New Zealand moved from 7.4% to 6%, and its estimated monthly branded searches moved from 2.6K to 2.1K. - Across the 12 months ending September 2026, Kenwood’s share of searches among undercounter fridge brands in New Zealand moved from 11.6% to 11.3%, and its estimated monthly branded searches moved from 4.1K to 3.9K. ## Top undercounter fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kenwood did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisher & Paykel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Liebherr | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Haier | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about undercounter fridge brands - Asked ChatGPT "Which undercounter fridge brand should I buy in New Zealand?": 1. Liebherr, 2. Haier, 3. Fisher & Paykel, 4. Bosch - Asked ChatGPT "What are the best undercounter fridge brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Liebherr, 4. Haier - Asked ChatGPT "What's the best undercounter fridge brand in New Zealand for small kitchen?": 1. Liebherr, 2. Fisher & Paykel, 3. Bosch, 4. Haier - Searched Google, AI Overview "small fridge nz": 1. Haier - Searched Google, AI Overview "best fridge brand": 1. Bosch, 2. Fisher & Paykel Not named in any answer: KitchenAid and Kenwood. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand undercounter fridge brands in September 2026? - In September 2026, Kenwood gained share of searches among undercounter fridge brands in New Zealand, from 10.7% to 11.3%. - In September 2026, Haier lost share of searches among undercounter fridge brands in New Zealand, from 6.5% to 6%. ## Month by month | Month | Haier estimated searches | Haier Share of Search | Haier rank | Kenwood estimated searches | Kenwood Share of Search | Kenwood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 7.4% | 4 | 4.1K | 11.6% | 3 | | Nov 2025 | 2.8K | 5.9% | 4 | 5.4K | 11.7% | 3 | | Dec 2025 | 2.3K | 5.5% | 4 | 6.1K | 14.6% | 3 | | Jan 2026 | 2.8K | 7.6% | 4 | 4.4K | 12% | 3 | | Feb 2026 | 2.2K | 6.6% | 4 | 3.6K | 10.6% | 3 | | Mar 2026 | 2.2K | 5.7% | 4 | 3.5K | 9.1% | 3 | | Apr 2026 | 2.7K | 7.7% | 4 | 3.9K | 11% | 3 | | May 2026 | 2.7K | 6.8% | 4 | 4.5K | 11.4% | 3 | | Jun 2026 | 2.7K | 6.9% | 4 | 4.3K | 10.8% | 3 | | Jul 2026 | 2.7K | 6.3% | 4 | 4.3K | 10.1% | 3 | | Aug 2026 | 2.6K | 6.5% | 4 | 4.2K | 10.7% | 3 | | Sep 2026 | 2.1K | 6% | 4 | 3.9K | 11.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Haier’s and Kenwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haier**: Measured on the search terms “haier”, “haier ac” and “haier hwt60fvw2”, summed into one figure. - **Kenwood**: Measured on the search terms “auto radio kenwood”, “kenwood”, “kenwood attachments”, “kenwood chef”, “kenwood chef attachments”, “kenwood chef classic”, “kenwood chef titanium”, “kenwood chefette”, “kenwood foodprocessor”, “kenwood head unit”, “kenwood kmix”, “kenwood multipro”, “kenwood multipro go”, “kenwood patissier”, “kenwood stereo” and “kenwood truck”, summed into one figure. - [Haier profile](/demand/nz/brands/haier) - [Kenwood profile](/demand/nz/brands/kenwood) - [All undercounter fridge brands in New Zealand](/demand/nz/categories/nz-undercounter-fridge-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haier or Kenwood more popular in search? In September 2026, Kenwood had more branded searches than Haier among undercounter fridge brands in New Zealand. Kenwood had about 3,900 branded searches, while Haier had 2,080. Kenwood made up 11.3% of all undercounter fridge brand searches we track, and Haier accounted for 6%. ## Cite this page Brandwave. "Haier vs Kenwood: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/haier-vs-kenwood This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/haier-vs-kenwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.