--- title: "Haier vs Hisense: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Haier or Hisense? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/haier-vs-hisense" publisher: "Brandwave" --- # Haier vs Hisense: Which is more popular by branded search in New Zealand? Which is more popular in search, Haier or Hisense? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haier and Hisense - **Competitive set**: Fridge brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Haier Share of Search**: 13% - **Hisense Share of Search**: 4.3% ## Which is more popular in search, Haier or Hisense? - In August 2026, Haier had more branded searches than Hisense among fridge brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to Hisense’s 4.8K, and held a 13% Share of Search versus Hisense’s 4.3%. - Haier was ahead of Hisense in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Haier’s estimated Share of Search among fridge brands in New Zealand moved from 14.1% to 13%, and its estimated monthly branded searches moved from 14.1K to 14.5K. - Across the 11 months ending August 2026, Hisense’s estimated Share of Search among fridge brands in New Zealand moved from 4.4% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 4.8K. ## How did search popularity change for New Zealand fridge brands in August 2026? Neither Haier nor Hisense moved beyond provider rounding among fridge brands in Aug 2026. ## Month by month | Month | Haier estimated searches | Haier Share of Search | Haier rank | Hisense estimated searches | Hisense Share of Search | Hisense rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.1K | 14.1% | 3 | 4.4K | 4.4% | 6 | | Nov 2025 | 14.8K | 13.3% | 3 | 5K | 4.5% | 6 | | Dec 2025 | 13.4K | 13.6% | 3 | 5.5K | 5.6% | 6 | | Jan 2026 | 14.5K | 14% | 3 | 5.4K | 5.2% | 6 | | Feb 2026 | 12.4K | 13.2% | 3 | 3.8K | 4% | 6 | | Mar 2026 | 12.9K | 12% | 4 | 4.7K | 4.4% | 6 | | Apr 2026 | 14.2K | 13.4% | 3 | 5.8K | 5.4% | 6 | | May 2026 | 14.4K | 12.4% | 3 | 5K | 4.3% | 6 | | Jun 2026 | 14.5K | 12% | 4 | 5.6K | 4.6% | 6 | | Jul 2026 | 14.9K | 12.6% | 3 | 5.4K | 4.5% | 6 | | Aug 2026 | 14.5K | 13% | 3 | 4.8K | 4.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Haier’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haier**: Measured on the search terms “7kg haier washing machine”, “french door haier fridge”, “haier”, “haier 10kg washing machine”, “haier 12 kg washing machine”, “haier 230l bottom mount fridge freezer”, “haier 230l fridge freezer”, “haier 6kg dryer”, “haier 6kg washing machine”, “haier 8kg washing machine”, “haier 9kg washing machine”, “haier ac”, “haier appliances”, “haier bar fridge”, “haier beverage fridge”, “haier co nz”, “haier cooktop”, “haier dishwasher”, “haier dryer”, “haier freezer”, “haier french door fridge freezer”, “haier fridge”, “haier fridge freezer”, “haier hwt60fvw2”, “haier induction cooktop”, “haier integrated dishwasher”, “haier near me”, “haier nz”, “haier online”, “haier oven”, “haier quad door fridge freezer”, “haier refrigerator”, “haier small fridge”, “haier top loader”, “haier top loader washing machine”, “haier two door fridge”, “haier upright freezer”, “haier wash machine”, “haier washer dryer”, “haier washing machine hwt60fvw2”, “haier wine fridge” and “top load haier washing machine”, summed into one figure. - **Hisense**: Measured on the search terms “hisense”, “hisense 100 inch tv”, “hisense 40 inch tv”, “hisense 417l bottom mount fridge”, “hisense 50 inch tv”, “hisense 55 inch tv”, “hisense 65 inch tv”, “hisense 75 inch tv”, “hisense 85 inch tv”, “hisense bar fridge”, “hisense brand”, “hisense french door fridge”, “hisense fridge”, “hisense fridge freezer”, “hisense near me”, “hisense new zealand”, “hisense nz”, “hisense oled tv”, “hisense tv”, “hisense u7”, “hisense u7q”, “hisense u8” and “tv hisense 32 inch”, summed into one figure. - [Haier profile](/demand/nz/brands/haier) - [Hisense profile](/demand/nz/brands/hisense) - [All fridge brands in New Zealand](/demand/nz/categories/nz-fridge-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Haier or Hisense? In August 2026, Haier had more branded searches than Hisense among fridge brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to Hisense’s 4.8K, and held a 13% Share of Search versus Hisense’s 4.3%. ## Cite this page Brandwave. "Haier vs Hisense: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/haier-vs-hisense This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/haier-vs-hisense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.