--- title: "Habit Health EAP vs Instep EAP: Which is searched more in New Zealand?" description: "Is Habit Health EAP or Instep EAP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee assistance programme providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/habit-health-eap-vs-instep-eap" publisher: "Brandwave" --- # Habit Health EAP vs Instep EAP: Which is searched more in New Zealand? Is Habit Health EAP or Instep EAP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee assistance programme providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Habit Health EAP and Instep EAP - **Competitive set**: Employee assistance programme providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Habit Health EAP Share of Search**: 35.3% - **Instep EAP Share of Search**: 5.1% ## Is Habit Health EAP or Instep EAP more popular in search? - In September 2026, Habit Health EAP had more branded searches than Instep EAP among employee assistance programme providers in New Zealand. Habit Health EAP had about 1,030 branded searches, while Instep EAP had 150. Habit Health EAP made up 35.3% of all employee assistance programme provider searches we track, and Instep EAP accounted for 5.1%. - The lead changed hands once in the 12 months ending September 2026: Habit Health EAP took it in November 2025. - Across the 12 months ending September 2026, Habit Health EAP’s share of searches among employee assistance programme providers in New Zealand moved from 6.5% to 35.3%, and its estimated monthly branded searches moved from 150 to 1K. - Across the 12 months ending September 2026, Instep EAP’s share of searches among employee assistance programme providers in New Zealand moved from 8.3% to 5.1%, and its estimated monthly branded searches moved from 190 to 150. ## Top employee assistance programme providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Habit Health EAP appeared in all five answers. Instep EAP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Habit Health EAP was listed before Instep EAP in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitae | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Habit Health EAP | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TELUS Health | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Clearhead | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Instep EAP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Raise Mental Health | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Umbrella Wellbeing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about employee assistance programme providers - Asked ChatGPT "Which employee assistance programme provider should I use in New Zealand?": 1. Clearhead, 2. Vitae, 3. TELUS Health, 4. Habit Health EAP, 5. Umbrella Wellbeing - Asked ChatGPT "What are the best employee assistance programme providers in New Zealand?": 1. TELUS Health, 2. Vitae, 3. Clearhead, 4. Habit Health EAP - Asked ChatGPT "What's the best employee assistance programme provider in New Zealand for a workforce?": 1. Habit Health EAP, 2. Vitae, 3. Instep EAP, 4. Umbrella Wellbeing - Searched Google, AI Overview "employee assistance programme nz": 1. Habit Health EAP, 2. Vitae, 3. Raise Mental Health, 4. Instep EAP - Searched Google, AI Overview "eap services nz": 1. Habit Health EAP, 2. Vitae, 3. Raise Mental Health Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employee assistance programme providers in September 2026? - Instep EAP’s share of searches among employee assistance programme providers in New Zealand has lost ground for 3 months in a row, from 7.3% to 5.1% in September 2026. - Estimated monthly branded searches for Habit Health EAP in New Zealand rose 586.7% over 12 measured months, from 150 to 1K in September 2026. ## Month by month | Month | Habit Health EAP estimated searches | Habit Health EAP Share of Search | Habit Health EAP rank | Instep EAP estimated searches | Instep EAP Share of Search | Instep EAP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 6.5% | 5 | 190 | 8.3% | 4 | | Nov 2025 | 200 | 8.5% | 4 | 190 | 8.1% | 5 | | Dec 2025 | 150 | 9.1% | 4 | 130 | 7.9% | 5 | | Jan 2026 | 180 | 8.3% | 3 | 160 | 7.3% | 5 | | Feb 2026 | 190 | 8.5% | 4 | 190 | 8.5% | 5 | | Mar 2026 | 260 | 10.2% | 3 | 190 | 7.5% | 5 | | Apr 2026 | 300 | 12.8% | 3 | 190 | 8.1% | 4 | | May 2026 | 300 | 12% | 3 | 190 | 7.6% | 5 | | Jun 2026 | 550 | 21.2% | 2 | 190 | 7.3% | 5 | | Jul 2026 | 870 | 31.4% | 2 | 190 | 6.9% | 5 | | Aug 2026 | 1.1K | 35.5% | 2 | 160 | 5.2% | 5 | | Sep 2026 | 1K | 35.3% | 2 | 150 | 5.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Habit Health EAP’s and Instep EAP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Habit Health EAP**: Measured on the search terms “eap habit health”, “habit eap”, “habit health eap” and “habit health eap services”, summed into one figure. - **Instep EAP**: Measured on the search terms “instep counselling”, “instep eap” and “instep programme”, summed into one figure. - [Habit Health EAP profile](/demand/nz/brands/habit-health-eap) - [Instep EAP profile](/demand/nz/brands/instep-eap) - [All employee assistance programme providers in New Zealand](/demand/nz/categories/nz-employee-assistance-programme-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Habit Health EAP or Instep EAP more popular in search? In September 2026, Habit Health EAP had more branded searches than Instep EAP among employee assistance programme providers in New Zealand. Habit Health EAP had about 1,030 branded searches, while Instep EAP had 150. Habit Health EAP made up 35.3% of all employee assistance programme provider searches we track, and Instep EAP accounted for 5.1%. ## Cite this page Brandwave. "Habit Health EAP vs Instep EAP: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/habit-health-eap-vs-instep-eap This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/habit-health-eap-vs-instep-eap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.