--- title: "Haakaa vs Tommee Tippee: Which is searched more in New Zealand?" description: "Is Haakaa or Tommee Tippee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby dummy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/haakaa-vs-tommee-tippee" publisher: "Brandwave" --- # Haakaa vs Tommee Tippee: Which is searched more in New Zealand? Is Haakaa or Tommee Tippee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby dummy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haakaa and Tommee Tippee - **Competitive set**: Baby dummy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Haakaa Share of Search**: 23.5% - **Tommee Tippee Share of Search**: 31.1% ## Is Haakaa or Tommee Tippee more popular in search? - In September 2026, Tommee Tippee had more branded searches than Haakaa among baby dummy brands in New Zealand. Tommee Tippee had about 2,550 branded searches, while Haakaa had 1,930. Tommee Tippee made up 31.1% of all baby dummy brand searches we track, and Haakaa accounted for 23.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Haakaa took it in November 2025, Tommee Tippee took it in December 2025. - Across the 12 months ending September 2026, Haakaa’s share of searches among baby dummy brands in New Zealand moved from 27.3% to 23.5%, and its estimated monthly branded searches moved from 1.7K to 1.9K. - Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby dummy brands in New Zealand moved from 31.9% to 31.1%, and its estimated monthly branded searches moved from 2K to 2.5K. ## Top baby dummy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Haakaa and Tommee Tippee were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tommee Tippee was listed before Haakaa in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Avent | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BIBS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | MAM | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Tommee Tippee | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Haakaa | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | FRIGG | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Pigeon | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about baby dummy brands - Asked ChatGPT "Which baby dummy brand should I buy in New Zealand?": 1. BIBS, 2. Philips Avent, 3. MAM - Asked ChatGPT "What are the best baby dummy brands in New Zealand?": 1. BIBS, 2. MAM, 3. Philips Avent, 4. Pigeon, 5. FRIGG - Asked ChatGPT "What's the best baby dummy brand in New Zealand for soothing baby?": 1. Philips Avent, 2. MAM, 3. BIBS, 4. Tommee Tippee, 5. Haakaa - Searched Google, AI Overview "newborn dummy nz": 1. Philips Avent, 2. Haakaa, 3. BIBS, 4. Tommee Tippee - Searched Google, AI Overview "baby dummy brands nz": 1. Philips Avent, 2. Tommee Tippee, 3. BIBS, 4. FRIGG, 5. Haakaa Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby dummy brands in September 2026? - In September 2026, Haakaa lost share of searches among baby dummy brands in New Zealand, from 24.6% to 23.5%. - Tommee Tippee’s share of searches among baby dummy brands in New Zealand has gained ground for 3 months in a row, from 27.5% to 31.1% in September 2026. ## Month by month | Month | Haakaa estimated searches | Haakaa Share of Search | Haakaa rank | Tommee Tippee estimated searches | Tommee Tippee Share of Search | Tommee Tippee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 27.3% | 2 | 2K | 31.9% | 1 | | Nov 2025 | 1.7K | 29.2% | 1 | 1.7K | 28.3% | 2 | | Dec 2025 | 1.5K | 27.7% | 2 | 1.6K | 29.4% | 1 | | Jan 2026 | 1.8K | 25.5% | 3 | 2K | 29.7% | 1 | | Feb 2026 | 1.6K | 26.3% | 3 | 1.7K | 27.9% | 1 | | Mar 2026 | 1.6K | 24.8% | 3 | 2K | 30.8% | 1 | | Apr 2026 | 1.7K | 26.7% | 2 | 1.7K | 26.7% | 3 | | May 2026 | 1.8K | 26.1% | 3 | 2.1K | 30.3% | 1 | | Jun 2026 | 1.8K | 24.6% | 3 | 2.1K | 27.5% | 2 | | Jul 2026 | 1.9K | 23.5% | 3 | 2.5K | 30.8% | 1 | | Aug 2026 | 2.1K | 24.6% | 3 | 2.6K | 30.8% | 1 | | Sep 2026 | 1.9K | 23.5% | 3 | 2.5K | 31.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Haakaa’s and Tommee Tippee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haakaa**: Measured on the search terms “haakaa”, “haakaa colostrum collector”, “haakaa dummy”, “haakaa feeder”, “haakaa ladybug”, “haakaa nail file”, “haakaa nipple shield”, “haakaa oral syringe”, “haakaa syringe” and “ladybug haakaa”, summed into one figure. - **Tommee Tippee**: Measured on the search terms “tommee tippee”, “tommee tippee pacifier”, “tommee tippee soother”, “tommee tippee steriliser” and “tommeetippee”, summed into one figure. - [Haakaa profile](/demand/nz/brands/haakaa) - [Tommee Tippee profile](/demand/nz/brands/tommee-tippee) - [All baby dummy brands in New Zealand](/demand/nz/categories/nz-baby-dummy-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haakaa or Tommee Tippee more popular in search? In September 2026, Tommee Tippee had more branded searches than Haakaa among baby dummy brands in New Zealand. Tommee Tippee had about 2,550 branded searches, while Haakaa had 1,930. Tommee Tippee made up 31.1% of all baby dummy brand searches we track, and Haakaa accounted for 23.5%. ## Cite this page Brandwave. "Haakaa vs Tommee Tippee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/haakaa-vs-tommee-tippee This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/haakaa-vs-tommee-tippee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.