--- title: "Haakaa vs Momcozy: Which is searched more in New Zealand?" description: "Is Haakaa or Momcozy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/haakaa-vs-momcozy" publisher: "Brandwave" --- # Haakaa vs Momcozy: Which is searched more in New Zealand? Is Haakaa or Momcozy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haakaa and Momcozy - **Competitive set**: Breast pump brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Haakaa Share of Search**: 41.2% - **Momcozy Share of Search**: 15.4% ## Is Haakaa or Momcozy more popular in search? - In September 2026, Haakaa had more branded searches than Momcozy among breast pump brands in New Zealand. Haakaa had about 1,930 branded searches, while Momcozy had 720. Haakaa made up 41.2% of all breast pump brand searches we track, and Momcozy accounted for 15.4%. - Haakaa was ahead of Momcozy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Haakaa’s share of searches among breast pump brands in New Zealand moved from 38.4% to 41.2%, and its estimated monthly branded searches moved from 1.7K to 1.9K. - Across the 12 months ending September 2026, Momcozy’s share of searches among breast pump brands in New Zealand moved from 10.8% to 15.4%, and its estimated monthly branded searches moved from 480 to 720. ## Top breast pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Momcozy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Haakaa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Momcozy was listed before Haakaa in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spectra | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Medela | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Momcozy | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Philips Avent | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Haakaa | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Elvie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Willow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about breast pump brands - Asked ChatGPT "Which breast pump brand should I buy in New Zealand?": 1. Spectra, 2. Medela, 3. Momcozy - Asked ChatGPT "What are the best breast pump brands in New Zealand?": 1. Spectra, 2. Medela, 3. Momcozy, 4. Haakaa, 5. Philips Avent - Asked ChatGPT "What's the best breast pump brand in New Zealand for newborn feeding?": 1. Spectra, 2. Medela, 3. Philips Avent, 4. Momcozy - Searched Google, AI Overview "best breast pump": 1. Spectra, 2. Momcozy, 3. Medela, 4. Haakaa - Searched Google, AI Overview "electric breast pump": 1. Medela, 2. Philips Avent Not named in any answer: Elvie and Willow. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand breast pump brands in September 2026? - In September 2026, Haakaa gained share of searches among breast pump brands in New Zealand, from 39% to 41.2%. - In September 2026, Momcozy gained share of searches among breast pump brands in New Zealand, from 13.8% to 15.4%. ## Month by month | Month | Haakaa estimated searches | Haakaa Share of Search | Haakaa rank | Momcozy estimated searches | Momcozy Share of Search | Momcozy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 38.4% | 1 | 480 | 10.8% | 3 | | Nov 2025 | 1.7K | 41.7% | 1 | 480 | 11.6% | 3 | | Dec 2025 | 1.5K | 40.2% | 1 | 390 | 10.5% | 4 | | Jan 2026 | 1.7K | 39.2% | 1 | 590 | 13.3% | 3 | | Feb 2026 | 1.6K | 34.8% | 2 | 480 | 10.8% | 3 | | Mar 2026 | 1.6K | 37.3% | 1 | 590 | 13.6% | 3 | | Apr 2026 | 1.7K | 38.4% | 1 | 590 | 13.6% | 3 | | May 2026 | 1.8K | 38.3% | 1 | 590 | 12.6% | 3 | | Jun 2026 | 1.8K | 38.2% | 1 | 590 | 12.3% | 3 | | Jul 2026 | 1.9K | 34.8% | 2 | 720 | 13.6% | 3 | | Aug 2026 | 2K | 39% | 1 | 720 | 13.8% | 3 | | Sep 2026 | 1.9K | 41.2% | 1 | 720 | 15.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Haakaa’s and Momcozy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haakaa**: Measured on the search terms “haakaa”, “haakaa breastfeeding”, “haakaa colostrum collector”, “haakaa feeder”, “haakaa ladybug”, “haakaa nail file”, “haakaa nipple shield”, “haakaa oral syringe”, “haakaa syringe” and “ladybug haakaa”, summed into one figure. - **Momcozy**: Measured on the search term “momcozy”. - [Haakaa profile](/demand/nz/brands/haakaa) - [Momcozy profile](/demand/nz/brands/momcozy) - [All breast pump brands in New Zealand](/demand/nz/categories/nz-breast-pump-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haakaa or Momcozy more popular in search? In September 2026, Haakaa had more branded searches than Momcozy among breast pump brands in New Zealand. Haakaa had about 1,930 branded searches, while Momcozy had 720. Haakaa made up 41.2% of all breast pump brand searches we track, and Momcozy accounted for 15.4%. ## Cite this page Brandwave. "Haakaa vs Momcozy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/haakaa-vs-momcozy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/haakaa-vs-momcozy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.