--- title: "Haakaa vs Medela: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Haakaa or Medela? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/haakaa-vs-medela" publisher: "Brandwave" --- # Haakaa vs Medela: Which is more popular by branded search in New Zealand? Which is more popular in search, Haakaa or Medela? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haakaa and Medela - **Competitive set**: Breast pump brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Haakaa Share of Search**: 47.2% - **Medela Share of Search**: 45.4% ## Which is more popular in search, Haakaa or Medela? - In August 2026, Haakaa had more branded searches than Medela among breast pump brands in New Zealand. Haakaa was estimated to have 2.4K branded searches compared to Medela’s 2.3K, and held a 47.2% Share of Search versus Medela’s 45.4%. - The lead changed hands 5 times in the 11 months ending August 2026: Haakaa took it in November 2025, Medela took it in February 2026, Haakaa took it in March 2026, Medela took it in July 2026, Haakaa took it in August 2026. - Across the 11 months ending August 2026, Haakaa’s estimated Share of Search among breast pump brands in New Zealand moved from 44.9% to 47.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K. - Across the 11 months ending August 2026, Medela’s estimated Share of Search among breast pump brands in New Zealand moved from 46.3% to 45.4%, and its estimated monthly branded searches moved from 2K to 2.3K. ## How did search popularity change for New Zealand breast pump brands in August 2026? - In August 2026, Haakaa overtook Medela to take the highest estimated Share of Search among breast pump brands in New Zealand, at 47.2%. - In August 2026, Medela lost estimated Share of Search among breast pump brands in New Zealand, from 47% to 45.4%. ## Month by month | Month | Haakaa estimated searches | Haakaa Share of Search | Haakaa rank | Medela estimated searches | Medela Share of Search | Medela rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 44.9% | 2 | 2K | 46.3% | 1 | | Nov 2025 | 1.9K | 48.7% | 1 | 1.7K | 42.4% | 2 | | Dec 2025 | 1.7K | 48.8% | 1 | 1.5K | 43.3% | 2 | | Jan 2026 | 2K | 49.1% | 1 | 1.8K | 43.4% | 2 | | Feb 2026 | 1.8K | 42.6% | 2 | 2.2K | 51.8% | 1 | | Mar 2026 | 1.9K | 46.8% | 1 | 1.9K | 46.1% | 2 | | Apr 2026 | 2K | 48.2% | 1 | 1.8K | 43% | 2 | | May 2026 | 2.2K | 47.3% | 1 | 2.1K | 45.4% | 2 | | Jun 2026 | 2.3K | 47.9% | 1 | 2.1K | 44.1% | 2 | | Jul 2026 | 2.4K | 44.8% | 2 | 2.5K | 47% | 1 | | Aug 2026 | 2.4K | 47.2% | 1 | 2.3K | 45.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Haakaa’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haakaa**: Measured on the search terms “haakaa”, “haakaa breastfeeding”, “haakaa co nz”, “haakaa colostrum collector”, “haakaa dummy”, “haakaa feeder”, “haakaa fresh food feeder”, “haakaa ladybug”, “haakaa nail care kit”, “haakaa nail file”, “haakaa near me”, “haakaa nipple shield”, “haakaa nz”, “haakaa oral syringe”, “haakaa silicone colostrum collector”, “haakaa silicone colostrum collector set”, “haakaa syringe” and “ladybug haakaa”, summed into one figure. - **Medela**: Measured on the search terms “medela”, “medela bottles”, “medela breastfeeding”, “medela contact nipple shield”, “medela cream nipple”, “medela near me”, “medela nipple shield”, “medela nz”, “medela online”, “medela swing”, “medela swing maxi”, “medela symphony” and “renting medela symphony”, summed into one figure. - [Haakaa profile](/demand/nz/brands/haakaa) - [Medela profile](/demand/nz/brands/medela) - [All breast pump brands in New Zealand](/demand/nz/categories/nz-breast-pump-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Haakaa or Medela? In August 2026, Haakaa had more branded searches than Medela among breast pump brands in New Zealand. Haakaa was estimated to have 2.4K branded searches compared to Medela’s 2.3K, and held a 47.2% Share of Search versus Medela’s 45.4%. ## Cite this page Brandwave. "Haakaa vs Medela: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/haakaa-vs-medela This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/haakaa-vs-medela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.