--- title: "H2GO vs Pump: Which is more popular in New Zealand?" description: "Is H2GO or Pump more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/h2go-water-vs-pump" publisher: "Brandwave" --- # H2GO vs Pump: Which is more popular in New Zealand? Is H2GO or Pump more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: H2GO and Pump - **Competitive set**: Bottled water brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **H2GO Share of Search**: 5% - **Pump Share of Search**: 25.7% ## Is H2GO or Pump more popular in search? - In October 2026, Pump had more branded searches than H2GO among bottled water brands in New Zealand. Pump had about 1,630 branded searches, while H2GO had 320. Pump made up 25.7% of all bottled water brand searches we track, and H2GO accounted for 5%. - Pump was ahead of H2GO in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, H2GO’s share of searches among bottled water brands in New Zealand moved from 7.9% to 5%, and its estimated monthly branded searches moved from 430 to 320. - Across the 12 months ending October 2026, Pump’s share of searches among bottled water brands in New Zealand moved from 22.6% to 25.7%, and its estimated monthly branded searches moved from 1.2K to 1.6K. ## Top bottled water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Pump was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. H2GO did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kiwi Blue | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Pump | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Antipodes Water | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | San Pellegrino | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Fiji Water | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | H2GO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | NZ Pure Water | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bottled water brands - Asked ChatGPT "Which bottled water brand should I buy in New Zealand?": 1. Kiwi Blue - Asked ChatGPT "What are the best bottled water brands in New Zealand?": 1. Pump, 2. Kiwi Blue, 3. San Pellegrino, 4. Antipodes Water - Asked ChatGPT "What's the best bottled water brand in New Zealand for everyday drinking?": 1. Kiwi Blue, 2. Pump, 3. Antipodes Water - Searched Google, AI Overview "sparkling water nz": named none of the brands we track Not named in any answer: Fiji Water, H2GO and NZ Pure Water. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bottled water brands in October 2026? - In October 2026, Pump gained share of searches among bottled water brands in New Zealand, from 23.6% to 25.7%. - In October 2026, H2GO gained share of searches among bottled water brands in New Zealand, from 4.5% to 5%. ## How has branded search for H2GO and Pump changed in New Zealand over the last 12 months? | Month | H2GO estimated searches | H2GO Share of Search | H2GO rank | Pump estimated searches | Pump Share of Search | Pump rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 430 | 7.9% | 6 | 1.2K | 22.6% | 1 | | Dec 2025 | 340 | 6.5% | 6 | 1K | 19.3% | 2 | | Jan 2026 | 290 | 5.8% | 6 | 1K | 19.8% | 2 | | Feb 2026 | 300 | 6% | 6 | 1K | 20.5% | 2 | | Mar 2026 | 310 | 6.2% | 6 | 1.1K | 22.6% | 1 | | Apr 2026 | 210 | 4.5% | 7 | 1K | 21.6% | 1 | | May 2026 | 230 | 4.5% | 6 | 1.1K | 21% | 1 | | Jun 2026 | 190 | 4.2% | 6 | 1K | 22.4% | 2 | | Jul 2026 | 270 | 5.4% | 6 | 1K | 19.9% | 3 | | Aug 2026 | 270 | 5% | 6 | 1.2K | 22.7% | 1 | | Sep 2026 | 260 | 4.5% | 6 | 1.4K | 23.6% | 1 | | Oct 2026 | 320 | 5% | 6 | 1.6K | 25.7% | 1 | ## How are H2GO’s and Pump’s branded searches counted? Brandwave collects information about searches that people make online using H2GO’s and Pump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **H2GO**: Measured on the search terms “h2 go”, “h2go”, “h2go flavoured water”, “h2go logo”, “h2go splash”, “h2go water” and “h2go water bottle”, summed into one figure. - **Pump**: Measured on the search terms “pump bottled water”, “pump sparkling water” and “pump water”, summed into one figure. - [H2GO profile](/demand/nz/brands/h2go-water) - [Pump profile](/demand/nz/brands/pump) - [All bottled water brands in New Zealand](/demand/nz/categories/nz-bottled-water-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is H2GO or Pump more popular in search? In October 2026, Pump had more branded searches than H2GO among bottled water brands in New Zealand. Pump had about 1,630 branded searches, while H2GO had 320. Pump made up 25.7% of all bottled water brand searches we track, and H2GO accounted for 5%. ## Cite this page Brandwave. "H2GO vs Pump: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/h2go-water-vs-pump This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/h2go-water-vs-pump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.