--- title: "H&M vs Zara: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, H&M or Zara? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/h-and-m-vs-zara" publisher: "Brandwave" --- # H&M vs Zara: Which is more popular by branded search in New Zealand? Which is more popular in search, H&M or Zara? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: H&M and Zara - **Competitive set**: Women's fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **H&M Share of Search**: 6.2% - **Zara Share of Search**: 9.2% ## Which is more popular in search, H&M or Zara? - In August 2026, Zara had more branded searches than H&M among women's fashion retailers in New Zealand. Zara was estimated to have 77.4K branded searches compared to H&M’s 52.1K, and held a 9.2% Share of Search versus H&M’s 6.2%. - Zara was ahead of H&M in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, H&M’s estimated Share of Search among women's fashion retailers in New Zealand moved from 7.1% to 6.2%, and its estimated monthly branded searches moved from 58.2K to 52.1K. - Across the 11 months ending August 2026, Zara’s estimated Share of Search among women's fashion retailers in New Zealand moved from 8.4% to 9.2%, and its estimated monthly branded searches moved from 68.8K to 77.4K. ## How did search popularity change for New Zealand women's fashion retailers in August 2026? - In August 2026, Country Road overtook Zara to rank 4th among women's fashion retailers in New Zealand, at 10.6%. - Estimated monthly branded searches for Zara in New Zealand rose 12.4% over 11 measured months, from 68.8K to 77.4K in August 2026. - Estimated monthly branded searches for H&M in New Zealand fell 10.5% over 11 measured months, from 58.2K to 52.1K in August 2026. ## Month by month | Month | H&M estimated searches | H&M Share of Search | H&M rank | Zara estimated searches | Zara Share of Search | Zara rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 58.2K | 7.1% | 6 | 68.8K | 8.4% | 5 | | Nov 2025 | 61.1K | 5.7% | 6 | 83.3K | 7.7% | 5 | | Dec 2025 | 66.9K | 6.2% | 6 | 77.4K | 7.2% | 5 | | Jan 2026 | 55.4K | 6.9% | 6 | 68.9K | 8.6% | 5 | | Feb 2026 | 45.5K | 6.1% | 6 | 63.2K | 8.5% | 5 | | Mar 2026 | 57.5K | 6.3% | 6 | 78.1K | 8.5% | 5 | | Apr 2026 | 58.1K | 6.1% | 6 | 84.3K | 8.8% | 5 | | May 2026 | 59.9K | 6.1% | 6 | 84.3K | 8.5% | 5 | | Jun 2026 | 53.1K | 6% | 6 | 84.9K | 9.6% | 5 | | Jul 2026 | 51.3K | 5.8% | 6 | 84.4K | 9.5% | 4 | | Aug 2026 | 52.1K | 6.2% | 6 | 77.4K | 9.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using H&M’s and Zara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **H&M**: Measured on the search terms “h and m au”, “h and m dresses”, “h and m gb”, “h and m shop online”, “h&m”, “h&m au”, “h&m australia”, “h&m clothing”, “h&m dresses”, “h&m homes”, “h&m india”, “h&m jackets”, “h&m jeans”, “h&m m”, “h&m online”, “h&m pink shirt”, “h&m queen street”, “h&m store”, “h&m sylvia park”, “h&m uk” and “hm nz”, summed into one figure. - **Zara**: Measured on the search terms “zara”, “zara bags”, “zara clothing”, “zara com”, “zara denim”, “zara dresses”, “zara gb”, “zara homes”, “zara india”, “zara jackets”, “zara men”, “zara menswear”, “zara near me”, “zara nz”, “zara online”, “zara pants”, “zara quilted jacket”, “zara sale”, “zara shoes”, “zara store”, “zara sylvia park” and “zara tops”, summed into one figure. - [H&M profile](/demand/nz/brands/h-and-m) - [Zara profile](/demand/nz/brands/zara) - [All women's fashion retailers in New Zealand](/demand/nz/categories/nz-womens-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, H&M or Zara? In August 2026, Zara had more branded searches than H&M among women's fashion retailers in New Zealand. Zara was estimated to have 77.4K branded searches compared to H&M’s 52.1K, and held a 9.2% Share of Search versus H&M’s 6.2%. ## Cite this page Brandwave. "H&M vs Zara: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/h-and-m-vs-zara This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/h-and-m-vs-zara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.