--- title: "H&M vs Witchery: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, H&M or Witchery? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/h-and-m-vs-witchery" publisher: "Brandwave" --- # H&M vs Witchery: Which is more popular by branded search in New Zealand? Which is more popular in search, H&M or Witchery? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: H&M and Witchery - **Competitive set**: Women's fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **H&M Share of Search**: 6.2% - **Witchery Share of Search**: 3.2% ## Which is more popular in search, H&M or Witchery? - In August 2026, H&M had more branded searches than Witchery among women's fashion retailers in New Zealand. H&M was estimated to have 52.1K branded searches compared to Witchery’s 26.6K, and held a 6.2% Share of Search versus Witchery’s 3.2%. - H&M was ahead of Witchery in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, H&M’s estimated Share of Search among women's fashion retailers in New Zealand moved from 7.1% to 6.2%, and its estimated monthly branded searches moved from 58.2K to 52.1K. - Across the 11 months ending August 2026, Witchery’s estimated Share of Search among women's fashion retailers in New Zealand moved from 3% to 3.2%, and its estimated monthly branded searches moved from 24.9K to 26.6K. ## How did search popularity change for New Zealand women's fashion retailers in August 2026? - In August 2026, Witchery gained estimated Share of Search among women's fashion retailers in New Zealand, from 2.5% to 3.2%. - Estimated monthly branded searches for H&M in New Zealand fell 10.5% over 11 measured months, from 58.2K to 52.1K in August 2026. ## Month by month | Month | H&M estimated searches | H&M Share of Search | H&M rank | Witchery estimated searches | Witchery Share of Search | Witchery rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 58.2K | 7.1% | 6 | 24.9K | 3% | 8 | | Nov 2025 | 61.1K | 5.7% | 6 | 30.4K | 2.8% | 8 | | Dec 2025 | 66.9K | 6.2% | 6 | 24.8K | 2.3% | 8 | | Jan 2026 | 55.4K | 6.9% | 6 | 23.2K | 2.9% | 8 | | Feb 2026 | 45.5K | 6.1% | 6 | 22.1K | 3% | 7 | | Mar 2026 | 57.5K | 6.3% | 6 | 26.6K | 2.9% | 8 | | Apr 2026 | 58.1K | 6.1% | 6 | 26.5K | 2.8% | 8 | | May 2026 | 59.9K | 6.1% | 6 | 30.1K | 3% | 8 | | Jun 2026 | 53.1K | 6% | 6 | 26.5K | 3% | 8 | | Jul 2026 | 51.3K | 5.8% | 6 | 22K | 2.5% | 8 | | Aug 2026 | 52.1K | 6.2% | 6 | 26.6K | 3.2% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using H&M’s and Witchery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **H&M**: Measured on the search terms “h and m au”, “h and m dresses”, “h and m gb”, “h and m shop online”, “h&m”, “h&m au”, “h&m australia”, “h&m clothing”, “h&m dresses”, “h&m homes”, “h&m india”, “h&m jackets”, “h&m jeans”, “h&m m”, “h&m online”, “h&m pink shirt”, “h&m queen street”, “h&m store”, “h&m sylvia park”, “h&m uk” and “hm nz”, summed into one figure. - **Witchery**: Measured on the search terms “witchery”, “witchery clothes”, “witchery co nz”, “witchery dresses”, “witchery fashion”, “witchery jeans”, “witchery knits”, “witchery linen pants”, “witchery near me”, “witchery new in”, “witchery nz”, “witchery online”, “witchery outlet”, “witchery pants”, “witchery sale”, “witchery store”, “witchery sunglasses”, “witchery sylvia park” and “witchery top”, summed into one figure. - [H&M profile](/demand/nz/brands/h-and-m) - [Witchery profile](/demand/nz/brands/witchery) - [All women's fashion retailers in New Zealand](/demand/nz/categories/nz-womens-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, H&M or Witchery? In August 2026, H&M had more branded searches than Witchery among women's fashion retailers in New Zealand. H&M was estimated to have 52.1K branded searches compared to Witchery’s 26.6K, and held a 6.2% Share of Search versus Witchery’s 3.2%. ## Cite this page Brandwave. "H&M vs Witchery: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/h-and-m-vs-witchery This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/h-and-m-vs-witchery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.