--- title: "H&M vs Seed Heritage: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, H&M or Seed Heritage? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/h-and-m-vs-seed-heritage" publisher: "Brandwave" --- # H&M vs Seed Heritage: Which is more popular by branded search in New Zealand? Which is more popular in search, H&M or Seed Heritage? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: H&M and Seed Heritage - **Competitive set**: Women's fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **H&M Share of Search**: 6.2% - **Seed Heritage Share of Search**: 2.2% ## Which is more popular in search, H&M or Seed Heritage? - In August 2026, H&M had more branded searches than Seed Heritage among women's fashion retailers in New Zealand. H&M was estimated to have 52.1K branded searches compared to Seed Heritage’s 18.1K, and held a 6.2% Share of Search versus Seed Heritage’s 2.2%. - H&M was ahead of Seed Heritage in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, H&M’s estimated Share of Search among women's fashion retailers in New Zealand moved from 7.1% to 6.2%, and its estimated monthly branded searches moved from 58.2K to 52.1K. - Across the 11 months ending August 2026, Seed Heritage’s estimated Share of Search among women's fashion retailers in New Zealand moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 20.3K to 18.1K. ## How did search popularity change for New Zealand women's fashion retailers in August 2026? - Estimated monthly branded searches for Seed Heritage in New Zealand fell 11% over 11 measured months, from 20.3K to 18.1K in August 2026. - Estimated monthly branded searches for H&M in New Zealand fell 10.5% over 11 measured months, from 58.2K to 52.1K in August 2026. ## Month by month | Month | H&M estimated searches | H&M Share of Search | H&M rank | Seed Heritage estimated searches | Seed Heritage Share of Search | Seed Heritage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 58.2K | 7.1% | 6 | 20.3K | 2.5% | 9 | | Nov 2025 | 61.1K | 5.7% | 6 | 24.8K | 2.3% | 9 | | Dec 2025 | 66.9K | 6.2% | 6 | 24.6K | 2.3% | 9 | | Jan 2026 | 55.4K | 6.9% | 6 | 18.4K | 2.3% | 9 | | Feb 2026 | 45.5K | 6.1% | 6 | 15.3K | 2% | 9 | | Mar 2026 | 57.5K | 6.3% | 6 | 18.4K | 2% | 9 | | Apr 2026 | 58.1K | 6.1% | 6 | 18.4K | 1.9% | 9 | | May 2026 | 59.9K | 6.1% | 6 | 22.2K | 2.2% | 9 | | Jun 2026 | 53.1K | 6% | 6 | 18.1K | 2.1% | 9 | | Jul 2026 | 51.3K | 5.8% | 6 | 15K | 1.7% | 9 | | Aug 2026 | 52.1K | 6.2% | 6 | 18.1K | 2.2% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using H&M’s and Seed Heritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **H&M**: Measured on the search terms “h and m au”, “h and m dresses”, “h and m gb”, “h and m shop online”, “h&m”, “h&m au”, “h&m australia”, “h&m clothing”, “h&m dresses”, “h&m homes”, “h&m india”, “h&m jackets”, “h&m jeans”, “h&m m”, “h&m online”, “h&m pink shirt”, “h&m queen street”, “h&m store”, “h&m sylvia park”, “h&m uk” and “hm nz”, summed into one figure. - **Seed Heritage**: Measured on the search terms “seed clothing”, “seed clothing dresses”, “seed clothing online”, “seed clothing store”, “seed clothing womens”, “seed heritage”, “seed heritage clothing”, “seed heritage dress”, “seed heritage near me”, “seed heritage new zealand”, “seed heritage nz”, “seed heritage online”, “seed heritage sale”, “seed heritage shop”, “seed heritage sylvia park”, “seedheritage”, “seedheritage clothing”, “seedheritage com”, “seedheritage nz” and “seedheritage online”, summed into one figure. - [H&M profile](/demand/nz/brands/h-and-m) - [Seed Heritage profile](/demand/nz/brands/seed-heritage) - [All women's fashion retailers in New Zealand](/demand/nz/categories/nz-womens-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, H&M or Seed Heritage? In August 2026, H&M had more branded searches than Seed Heritage among women's fashion retailers in New Zealand. H&M was estimated to have 52.1K branded searches compared to Seed Heritage’s 18.1K, and held a 6.2% Share of Search versus Seed Heritage’s 2.2%. ## Cite this page Brandwave. "H&M vs Seed Heritage: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/h-and-m-vs-seed-heritage This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/h-and-m-vs-seed-heritage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.