--- title: "H&M vs Postie: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, H&M or Postie? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/h-and-m-vs-postie" publisher: "Brandwave" --- # H&M vs Postie: Which is more popular by branded search in New Zealand? Which is more popular in search, H&M or Postie? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: H&M and Postie - **Competitive set**: Women's fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **H&M Share of Search**: 6.2% - **Postie Share of Search**: 12.1% ## Which is more popular in search, H&M or Postie? - In August 2026, Postie had more branded searches than H&M among women's fashion retailers in New Zealand. Postie was estimated to have 101K branded searches compared to H&M’s 52.1K, and held a 12.1% Share of Search versus H&M’s 6.2%. - Postie was ahead of H&M in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, H&M’s estimated Share of Search among women's fashion retailers in New Zealand moved from 7.1% to 6.2%, and its estimated monthly branded searches moved from 58.2K to 52.1K. - Across the 11 months ending August 2026, Postie’s estimated Share of Search among women's fashion retailers in New Zealand moved from 11.9% to 12.1%, and its estimated monthly branded searches moved from 98.1K to 101K. ## How did search popularity change for New Zealand women's fashion retailers in August 2026? - Estimated monthly branded searches for H&M in New Zealand fell 10.5% over 11 measured months, from 58.2K to 52.1K in August 2026. ## Month by month | Month | H&M estimated searches | H&M Share of Search | H&M rank | Postie estimated searches | Postie Share of Search | Postie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 58.2K | 7.1% | 6 | 98.1K | 11.9% | 3 | | Nov 2025 | 61.1K | 5.7% | 6 | 122K | 11.2% | 4 | | Dec 2025 | 66.9K | 6.2% | 6 | 120K | 11.2% | 4 | | Jan 2026 | 55.4K | 6.9% | 6 | 81.5K | 10.2% | 4 | | Feb 2026 | 45.5K | 6.1% | 6 | 81.4K | 10.9% | 3 | | Mar 2026 | 57.5K | 6.3% | 6 | 101K | 11% | 3 | | Apr 2026 | 58.1K | 6.1% | 6 | 123K | 12.8% | 3 | | May 2026 | 59.9K | 6.1% | 6 | 126K | 12.7% | 3 | | Jun 2026 | 53.1K | 6% | 6 | 106K | 12% | 3 | | Jul 2026 | 51.3K | 5.8% | 6 | 103K | 11.6% | 3 | | Aug 2026 | 52.1K | 6.2% | 6 | 101K | 12.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using H&M’s and Postie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **H&M**: Measured on the search terms “h and m au”, “h and m dresses”, “h and m gb”, “h and m shop online”, “h&m”, “h&m au”, “h&m australia”, “h&m clothing”, “h&m dresses”, “h&m homes”, “h&m india”, “h&m jackets”, “h&m jeans”, “h&m m”, “h&m online”, “h&m pink shirt”, “h&m queen street”, “h&m store”, “h&m sylvia park”, “h&m uk” and “hm nz”, summed into one figure. - **Postie**: Measured on the search terms “postie clothing”, “postie dresses”, “postie nz”, “postie online”, “postie plus” and “postie store”, summed into one figure. - [H&M profile](/demand/nz/brands/h-and-m) - [Postie profile](/demand/nz/brands/postie) - [All women's fashion retailers in New Zealand](/demand/nz/categories/nz-womens-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, H&M or Postie? In August 2026, Postie had more branded searches than H&M among women's fashion retailers in New Zealand. Postie was estimated to have 101K branded searches compared to H&M’s 52.1K, and held a 12.1% Share of Search versus H&M’s 6.2%. ## Cite this page Brandwave. "H&M vs Postie: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/h-and-m-vs-postie This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/h-and-m-vs-postie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.