--- title: "Gymshark vs Stax: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gymshark or Stax? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gymshark-vs-stax" publisher: "Brandwave" --- # Gymshark vs Stax: Which is more popular by branded search in New Zealand? Which is more popular in search, Gymshark or Stax? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gymshark and Stax - **Competitive set**: Activewear brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gymshark Share of Search**: 8.5% - **Stax Share of Search**: 0.11% ## Which is more popular in search, Gymshark or Stax? - In August 2026, Gymshark had more branded searches than Stax among activewear brands in New Zealand. Gymshark was estimated to have 20.3K branded searches compared to Stax’s 260, and held an 8.5% Share of Search versus Stax’s 0.11%. - Gymshark was ahead of Stax in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among activewear brands in New Zealand moved from 9.1% to 8.5%, and its estimated monthly branded searches moved from 21.1K to 20.3K. - Across the 11 months ending August 2026, Stax’s estimated Share of Search among activewear brands in New Zealand moved from 0.05% to 0.11%, and its estimated monthly branded searches moved from 120 to 260. ## How did search popularity change for New Zealand activewear brands in August 2026? - In August 2026, Gymshark lost estimated Share of Search among activewear brands in New Zealand, from 10.9% to 8.5%. - Estimated monthly branded searches for Stax in New Zealand rose 116.7% over 11 measured months, from 120 to 260 in August 2026. ## Month by month | Month | Gymshark estimated searches | Gymshark Share of Search | Gymshark rank | Stax estimated searches | Stax Share of Search | Stax rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.1K | 9.1% | 3 | 120 | 0.05% | 6 | | Nov 2025 | 44.3K | 12.4% | 3 | 210 | 0.06% | 6 | | Dec 2025 | 23.8K | 7.9% | 3 | 130 | 0.04% | 6 | | Jan 2026 | 28K | 12.1% | 3 | 130 | 0.06% | 6 | | Feb 2026 | 19.2K | 8.1% | 3 | 140 | 0.06% | 6 | | Mar 2026 | 23.9K | 9.8% | 3 | 200 | 0.08% | 6 | | Apr 2026 | 24K | 10% | 3 | 240 | 0.1% | 6 | | May 2026 | 20.6K | 8.3% | 3 | 190 | 0.08% | 6 | | Jun 2026 | 24.4K | 9.8% | 3 | 1.1K | 0.43% | 6 | | Jul 2026 | 24.5K | 10.9% | 3 | 960 | 0.43% | 6 | | Aug 2026 | 20.3K | 8.5% | 3 | 260 | 0.11% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gymshark’s and Stax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gymshark**: Measured on the search terms “gym clothes gymshark”, “gymshark”, “gymshark activewear”, “gymshark black friday”, “gymshark com”, “gymshark flare leggings”, “gymshark gym”, “gymshark hoodie”, “gymshark leggings”, “gymshark near me”, “gymshark new zealand”, “gymshark nz”, “gymshark onyx”, “gymshark outlet”, “gymshark oversized t shirt”, “gymshark sale”, “gymshark shirts”, “gymshark shorts”, “gymshark t shirt”, “gymshark tights”, “gymshark wear”, “gymshark women” and “gymshark workout clothes”, summed into one figure. - **Stax**: Measured on the search terms “stax activewear”, “stax gym”, “stax leggings” and “stax tights”, summed into one figure. - [Gymshark profile](/demand/nz/brands/gymshark) - [Stax profile](/demand/nz/brands/stax) - [All activewear brands in New Zealand](/demand/nz/categories/nz-activewear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gymshark or Stax? In August 2026, Gymshark had more branded searches than Stax among activewear brands in New Zealand. Gymshark was estimated to have 20.3K branded searches compared to Stax’s 260, and held an 8.5% Share of Search versus Stax’s 0.11%. ## Cite this page Brandwave. "Gymshark vs Stax: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gymshark-vs-stax This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gymshark-vs-stax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.