--- title: "Gymshark vs Lululemon: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gymshark or Lululemon? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gymshark-vs-lululemon" publisher: "Brandwave" --- # Gymshark vs Lululemon: Which is more popular by branded search in New Zealand? Which is more popular in search, Gymshark or Lululemon? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gymshark and Lululemon - **Competitive set**: Activewear brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gymshark Share of Search**: 8.5% - **Lululemon Share of Search**: 63.6% ## Which is more popular in search, Gymshark or Lululemon? - In August 2026, Lululemon had more branded searches than Gymshark among activewear brands in New Zealand. Lululemon was estimated to have 153K branded searches compared to Gymshark’s 20.3K, and held a 63.6% Share of Search versus Gymshark’s 8.5%. - Lululemon was ahead of Gymshark in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among activewear brands in New Zealand moved from 9.1% to 8.5%, and its estimated monthly branded searches moved from 21.1K to 20.3K. - Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among activewear brands in New Zealand moved from 65.8% to 63.6%, and its estimated monthly branded searches moved from 152K to 153K. ## How did search popularity change for New Zealand activewear brands in August 2026? - In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%. - In August 2026, Gymshark lost estimated Share of Search among activewear brands in New Zealand, from 10.9% to 8.5%. ## Month by month | Month | Gymshark estimated searches | Gymshark Share of Search | Gymshark rank | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.1K | 9.1% | 3 | 152K | 65.8% | 1 | | Nov 2025 | 44.3K | 12.4% | 3 | 230K | 64.5% | 1 | | Dec 2025 | 23.8K | 7.9% | 3 | 210K | 69.5% | 1 | | Jan 2026 | 28K | 12.1% | 3 | 143K | 62% | 1 | | Feb 2026 | 19.2K | 8.1% | 3 | 163K | 68.9% | 1 | | Mar 2026 | 23.9K | 9.8% | 3 | 154K | 63.5% | 1 | | Apr 2026 | 24K | 10% | 3 | 146K | 60.5% | 1 | | May 2026 | 20.6K | 8.3% | 3 | 155K | 62.3% | 1 | | Jun 2026 | 24.4K | 9.8% | 3 | 156K | 62.2% | 1 | | Jul 2026 | 24.5K | 10.9% | 3 | 126K | 55.9% | 1 | | Aug 2026 | 20.3K | 8.5% | 3 | 153K | 63.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gymshark’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gymshark**: Measured on the search terms “gym clothes gymshark”, “gymshark”, “gymshark activewear”, “gymshark black friday”, “gymshark com”, “gymshark flare leggings”, “gymshark gym”, “gymshark hoodie”, “gymshark leggings”, “gymshark near me”, “gymshark new zealand”, “gymshark nz”, “gymshark onyx”, “gymshark outlet”, “gymshark oversized t shirt”, “gymshark sale”, “gymshark shirts”, “gymshark shorts”, “gymshark t shirt”, “gymshark tights”, “gymshark wear”, “gymshark women” and “gymshark workout clothes”, summed into one figure. - **Lululemon**: Measured on the search terms “lululemon”, “lululemon activewear”, “lululemon align”, “lululemon america”, “lululemon black friday”, “lululemon co nz”, “lululemon flared leggings”, “lululemon gym”, “lululemon leggings”, “lululemon mat”, “lululemon near me”, “lululemon nz”, “lululemon nz sale”, “lululemon online”, “lululemon outlet”, “lululemon pants”, “lululemon running shorts”, “lululemon sale”, “lululemon scuba”, “lululemon shorts”, “lululemon tights”, “lululemon tops”, “lululemon we made too much” and “lululemon yoga pants”, summed into one figure. - [Gymshark profile](/demand/nz/brands/gymshark) - [Lululemon profile](/demand/nz/brands/lululemon) - [All activewear brands in New Zealand](/demand/nz/categories/nz-activewear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gymshark or Lululemon? In August 2026, Lululemon had more branded searches than Gymshark among activewear brands in New Zealand. Lululemon was estimated to have 153K branded searches compared to Gymshark’s 20.3K, and held a 63.6% Share of Search versus Gymshark’s 8.5%. ## Cite this page Brandwave. "Gymshark vs Lululemon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gymshark-vs-lululemon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gymshark-vs-lululemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.