---
title: "GWM vs Subaru: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, GWM or Subaru? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gwm-vs-subaru"
publisher: "Brandwave"
---

# GWM vs Subaru: Which is more popular by branded search in New Zealand?

Which is more popular in search, GWM or Subaru? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GWM and Subaru
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **GWM Share of Search**: 1%
- **Subaru Share of Search**: 3.1%

## Which is more popular in search, GWM or Subaru?

- In August 2026, Subaru had more branded searches than GWM among car brands in New Zealand. Subaru was estimated to have 38K branded searches compared to GWM’s 12.7K, and held a 3.1% Share of Search versus GWM’s 1%.
- Subaru was ahead of GWM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GWM’s estimated Share of Search among car brands in New Zealand moved from 0.83% to 1%, and its estimated monthly branded searches moved from 10.3K to 12.7K.
- Across the 11 months ending August 2026, Subaru’s estimated Share of Search among car brands in New Zealand moved from 3.2% to 3.1%, and its estimated monthly branded searches moved from 40.1K to 38K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, Subaru fell from 9th to 11th among car brands in New Zealand.
- Estimated monthly branded searches for GWM in New Zealand rose 23.9% over 11 measured months, from 10.3K to 12.7K in August 2026.

## Month by month

| Month | GWM estimated searches | GWM Share of Search | GWM rank | Subaru estimated searches | Subaru Share of Search | Subaru rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.3K | 0.83% | 30 | 40.1K | 3.2% | 10 |
| Nov 2025 | 9.7K | 0.82% | 31 | 36.9K | 3.1% | 12 |
| Dec 2025 | 9.6K | 0.86% | 28 | 35.6K | 3.2% | 8 |
| Jan 2026 | 12.7K | 0.97% | 22 | 42.2K | 3.2% | 9 |
| Feb 2026 | 10K | 0.83% | 27 | 38.2K | 3.2% | 9 |
| Mar 2026 | 13K | 0.88% | 27 | 38.8K | 2.6% | 12 |
| Apr 2026 | 12.3K | 0.94% | 27 | 35.1K | 2.7% | 12 |
| May 2026 | 12.2K | 0.93% | 26 | 37.9K | 2.9% | 12 |
| Jun 2026 | 12.4K | 1% | 25 | 38.9K | 3.3% | 9 |
| Jul 2026 | 12.3K | 1.1% | 24 | 37.5K | 3.2% | 9 |
| Aug 2026 | 12.7K | 1% | 24 | 38K | 3.1% | 11 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GWM’s and Subaru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GWM**: Measured on the search terms “great wall”, “great wall motors”, “great wall nz”, “gwm”, “gwm cannon”, “gwm car”, “gwm cars”, “gwm new zealand”, “gwm nz” and “gwm ute”, summed into one figure.
- **Subaru**: Measured on the search terms “subaru”, “subaru brz”, “subaru car”, “subaru cars”, “subaru crosstrek”, “subaru forester”, “subaru impreza”, “subaru new zealand”, “subaru nz”, “subaru outback”, “subaru wrx” and “subaru xv”, summed into one figure.

- [GWM profile](/demand/nz/brands/gwm)
- [Subaru profile](/demand/nz/brands/subaru)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GWM or Subaru?

In August 2026, Subaru had more branded searches than GWM among car brands in New Zealand. Subaru was estimated to have 38K branded searches compared to GWM’s 12.7K, and held a 3.1% Share of Search versus GWM’s 1%.

## Cite this page

Brandwave. "GWM vs Subaru: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gwm-vs-subaru

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gwm-vs-subaru. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.