--- title: "Gusto vs Ōkurukuru: Which is more popular in New Zealand?" description: "Is Gusto or Ōkurukuru more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gusto-nz-vs-okurukuru" publisher: "Brandwave" --- # Gusto vs Ōkurukuru: Which is more popular in New Zealand? Is Gusto or Ōkurukuru more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gusto and Ōkurukuru - **Competitive set**: New Plymouth destination restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gusto Share of Search**: 12.7% - **Ōkurukuru Share of Search**: 12.6% ## Is Gusto or Ōkurukuru more popular in search? - In October 2026, Gusto and Ōkurukuru were level in searches among New Plymouth destination restaurants in New Zealand, with an estimated 1.1K versus 1K branded searches, at 12.7% and 12.6% of the total. - The lead changed hands once in the 12 months ending October 2026: Gusto took it in July 2026. - Across the 12 months ending October 2026, Gusto’s share of searches among New Plymouth destination restaurants in New Zealand moved from 10.4% to 12.7%, and its estimated monthly branded searches moved from 930 to 1.1K. - Across the 12 months ending October 2026, Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand moved from 14.7% to 12.6%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top New Plymouth destination restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Ōkurukuru appeared in all three answers. Gusto was mentioned in one out of three: in one of the three ChatGPT answers. Ōkurukuru was listed before Gusto in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Social Kitchen | 1st | 3 of 3 | 3 of 3 | | Table Restaurant & Lobby | 2nd | 2 of 3 | 2 of 3 | | Ōkurukuru | 3rd | 3 of 3 | 3 of 3 | | Gusto | 4th | 1 of 3 | 1 of 3 | | Arborio | 5th | 1 of 3 | 1 of 3 | | Monica's Eatery | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth destination restaurants - Asked ChatGPT "Which destination restaurant should I go to in New Plymouth, New Zealand?": 1. Social Kitchen, 2. Ōkurukuru - Asked ChatGPT "What are the best destination restaurants in New Plymouth, New Zealand?": 1. Social Kitchen, 2. Table Restaurant & Lobby, 3. Ōkurukuru, 4. Gusto, 5. Arborio - Asked ChatGPT "What's the best destination restaurant in New Plymouth, New Zealand for a meal out?": 1. Social Kitchen, 2. Table Restaurant & Lobby, 3. Ōkurukuru Not named in any answer: Monica's Eatery. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth destination restaurants in October 2026? - In October 2026, Gusto lost share of searches among New Plymouth destination restaurants in New Zealand, from 13.4% to 12.7%. - Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand has gained ground for 3 months in a row, from 9.2% to 12.6% in October 2026. ## How has branded search for Gusto and Ōkurukuru changed in New Zealand over the last 12 months? | Month | Gusto estimated searches | Gusto Share of Search | Gusto rank | Ōkurukuru estimated searches | Ōkurukuru Share of Search | Ōkurukuru rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 930 | 10.4% | 5 | 1.3K | 14.7% | 3 | | Dec 2025 | 1K | 9.4% | 5 | 1.5K | 13.4% | 3 | | Jan 2026 | 1K | 9.1% | 5 | 1.6K | 14.2% | 3 | | Feb 2026 | 1K | 12.1% | 4 | 1.3K | 15.2% | 3 | | Mar 2026 | 900 | 10.9% | 4 | 1.2K | 14.5% | 3 | | Apr 2026 | 760 | 8.8% | 4 | 1.2K | 13.9% | 3 | | May 2026 | 770 | 10.4% | 5 | 960 | 13% | 4 | | Jun 2026 | 630 | 10.6% | 5 | 870 | 14.6% | 3 | | Jul 2026 | 900 | 10.3% | 4 | 800 | 9.2% | 5 | | Aug 2026 | 750 | 11.1% | 4 | 710 | 10.5% | 5 | | Sep 2026 | 1K | 13.4% | 3 | 960 | 12.3% | 4 | | Oct 2026 | 1.1K | 12.7% | 3 | 1K | 12.6% | 4 | ## How are Gusto’s and Ōkurukuru’s branded searches counted? Brandwave collects information about searches that people make online using Gusto’s and Ōkurukuru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gusto**: Measured on the search terms “gusto new plymouth” and “gusto new plymouth menu”, summed into one figure. - **Ōkurukuru**: Measured on the search terms “okurukuru” and “okurukuru winery”, summed into one figure. - [Gusto profile](/demand/nz/brands/gusto-nz) - [Ōkurukuru profile](/demand/nz/brands/okurukuru) - [All New Plymouth destination restaurants in New Zealand](/demand/nz/locations/new-plymouth/restaurants): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gusto or Ōkurukuru more popular in search? In October 2026, Gusto and Ōkurukuru were level in searches among New Plymouth destination restaurants in New Zealand, with an estimated 1.1K versus 1K branded searches, at 12.7% and 12.6% of the total. ## Cite this page Brandwave. "Gusto vs Ōkurukuru: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gusto-nz-vs-okurukuru This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gusto-nz-vs-okurukuru. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.