--- title: "Guild & Spence vs Hiko Electrical: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Guild & Spence or Hiko Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/guild-spence-vs-hiko-electrical" publisher: "Brandwave" --- # Guild & Spence vs Hiko Electrical: Which is more popular by branded search in New Zealand? Which is more popular in search, Guild & Spence or Hiko Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Guild & Spence and Hiko Electrical - **Competitive set**: Tauranga electrical contractors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Guild & Spence Share of Search**: 47.1% - **Hiko Electrical Share of Search**: 36.2% ## Which is more popular in search, Guild & Spence or Hiko Electrical? - In August 2026, Guild & Spence had more branded searches than Hiko Electrical among tauranga electrical contractors in New Zealand. Guild & Spence was estimated to have 650 branded searches compared to Hiko Electrical’s 500, and held a 47.1% Share of Search versus Hiko Electrical’s 36.2%. - Guild & Spence was ahead of Hiko Electrical in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand moved from 42.7% to 47.1%, and its estimated monthly branded searches moved from 440 to 650. - Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand moved from 38.8% to 36.2%, and its estimated monthly branded searches moved from 400 to 500. ## How did search popularity change for New Zealand tauranga electrical contractors in August 2026? - In August 2026, Hiko Electrical gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 27.3% to 36.2%. - In August 2026, Guild & Spence lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 50.9% to 47.1%. ## Month by month | Month | Guild & Spence estimated searches | Guild & Spence Share of Search | Guild & Spence rank | Hiko Electrical estimated searches | Hiko Electrical Share of Search | Hiko Electrical rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 42.7% | 1 | 400 | 38.8% | 2 | | Nov 2025 | 540 | 44.3% | 1 | 490 | 40.2% | 2 | | Dec 2025 | 540 | 53.5% | 1 | 330 | 32.7% | 2 | | Jan 2026 | 540 | 45.8% | 1 | 400 | 33.9% | 2 | | Feb 2026 | 680 | 54.4% | 1 | 330 | 26.4% | 2 | | Mar 2026 | 680 | 51.1% | 1 | 420 | 31.6% | 2 | | Apr 2026 | 700 | 46.7% | 1 | 440 | 29.3% | 2 | | May 2026 | 680 | 51.1% | 1 | 420 | 31.6% | 2 | | Jun 2026 | 680 | 48.9% | 1 | 430 | 30.9% | 2 | | Jul 2026 | 820 | 50.9% | 1 | 440 | 27.3% | 2 | | Aug 2026 | 650 | 47.1% | 1 | 500 | 36.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Guild & Spence’s and Hiko Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Guild & Spence**: Measured on the search terms “guild & spence”, “guild & spence tauranga”, “guild and spence”, “guild and spence electrical” and “guild and spence electrical tauranga”, summed into one figure. - **Hiko Electrical**: Measured on the search terms “hiko electrical” and “hiko electrical tauranga”, summed into one figure. - [Guild & Spence profile](/demand/nz/brands/guild-spence) - [Hiko Electrical profile](/demand/nz/brands/hiko-electrical) - [All tauranga electrical contractors in New Zealand](/demand/nz/categories/nz-tauranga-electrical-contractors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Guild & Spence or Hiko Electrical? In August 2026, Guild & Spence had more branded searches than Hiko Electrical among tauranga electrical contractors in New Zealand. Guild & Spence was estimated to have 650 branded searches compared to Hiko Electrical’s 500, and held a 47.1% Share of Search versus Hiko Electrical’s 36.2%. ## Cite this page Brandwave. "Guild & Spence vs Hiko Electrical: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/guild-spence-vs-hiko-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/guild-spence-vs-hiko-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.