--- title: "Guide Dogs NZ vs SAFE: Which is searched more in New Zealand?" description: "Is Guide Dogs NZ or SAFE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal welfare charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/guide-dogs-vs-safe-nz" publisher: "Brandwave" --- # Guide Dogs NZ vs SAFE: Which is searched more in New Zealand? Is Guide Dogs NZ or SAFE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal welfare charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Guide Dogs NZ and SAFE - **Competitive set**: Animal welfare charities - **Market**: New Zealand - **Month measured**: Sep 2026 - **Guide Dogs NZ Share of Search**: 0.57% - **SAFE Share of Search**: 1.2% ## Is Guide Dogs NZ or SAFE more popular in search? - In September 2026, SAFE had more branded searches than Guide Dogs NZ among animal welfare charities in New Zealand. SAFE had about 490 branded searches, while Guide Dogs NZ had 240. SAFE made up 1.2% of all animal welfare charity searches we track, and Guide Dogs NZ accounted for 0.57%. - SAFE was ahead of Guide Dogs NZ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Guide Dogs NZ’s share of searches among animal welfare charities in New Zealand moved from 0.53% to 0.57%, and its estimated monthly branded searches moved from 220 to 240. - Across the 12 months ending September 2026, SAFE’s share of searches among animal welfare charities in New Zealand held steady at 1.2%, and its estimated monthly branded searches held steady at 490. ## Top animal welfare charities in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SAFE was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Guide Dogs NZ was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SAFE was listed before Guide Dogs NZ in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SPCA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HUHA | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SAFE | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Paw Justice | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Guide Dogs NZ | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Bird Rescue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about animal welfare charities - Asked ChatGPT "Which animal welfare charity should I join in New Zealand?": 1. SPCA, 2. SAFE, 3. HUHA - Asked ChatGPT "What are the best animal welfare charities in New Zealand?": 1. SPCA, 2. SAFE, 3. HUHA - Asked ChatGPT "What's the best animal welfare charity in New Zealand for animal lovers?": 1. SPCA, 2. SAFE, 3. HUHA - Searched Google, AI Overview "animal welfare charities": 1. SPCA, 2. HUHA, 3. Paw Justice, 4. Guide Dogs NZ - Searched Google, AI Overview "charities for animals": 1. SPCA, 2. HUHA Not named in any answer: Bird Rescue. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand animal welfare charities in September 2026? - In September 2026, SAFE fell from 2nd to 3rd among animal welfare charities in New Zealand. ## Month by month | Month | Guide Dogs NZ estimated searches | Guide Dogs NZ Share of Search | Guide Dogs NZ rank | SAFE estimated searches | SAFE Share of Search | SAFE rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 0.53% | 5 | 490 | 1.2% | 2 | | Nov 2025 | 310 | 0.74% | 4 | 490 | 1.2% | 3 | | Dec 2025 | 260 | 0.62% | 4 | 400 | 0.96% | 3 | | Jan 2026 | 260 | 0.6% | 4 | 490 | 1.1% | 2 | | Feb 2026 | 260 | 0.73% | 3 | 400 | 1.1% | 2 | | Mar 2026 | 360 | 0.85% | 3 | 490 | 1.2% | 2 | | Apr 2026 | 310 | 0.73% | 3 | 400 | 0.94% | 2 | | May 2026 | 260 | 0.61% | 4 | 400 | 0.94% | 2 | | Jun 2026 | 260 | 0.62% | 3 | 400 | 0.95% | 2 | | Jul 2026 | 210 | 0.5% | 3 | 400 | 0.96% | 2 | | Aug 2026 | 260 | 0.62% | 4 | 600 | 1.4% | 2 | | Sep 2026 | 240 | 0.57% | 4 | 490 | 1.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Guide Dogs NZ’s and SAFE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Guide Dogs NZ**: Measured on the search terms “failed guide dogs nz”, “guide dog puppy”, “guide dog puppy adoption”, “guide dog training nz”, “guide dogs new zealand”, “guide dogs nz” and “retired guide dogs nz”, summed into one figure. - **SAFE**: Measured on the search terms “safe animal rights” and “safe nz”, summed into one figure. - [Guide Dogs NZ profile](/demand/nz/brands/guide-dogs) - [SAFE profile](/demand/nz/brands/safe-nz) - [All animal welfare charities in New Zealand](/demand/nz/categories/nz-animal-welfare-charities): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Guide Dogs NZ or SAFE more popular in search? In September 2026, SAFE had more branded searches than Guide Dogs NZ among animal welfare charities in New Zealand. SAFE had about 490 branded searches, while Guide Dogs NZ had 240. SAFE made up 1.2% of all animal welfare charity searches we track, and Guide Dogs NZ accounted for 0.57%. ## Cite this page Brandwave. "Guide Dogs NZ vs SAFE: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/guide-dogs-vs-safe-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/guide-dogs-vs-safe-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.