--- title: "Guess vs Ralph Lauren: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Guess or Ralph Lauren? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/guess-vs-ralph-lauren" publisher: "Brandwave" --- # Guess vs Ralph Lauren: Which is more popular by branded search in New Zealand? Which is more popular in search, Guess or Ralph Lauren? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Guess and Ralph Lauren - **Competitive set**: Premium fashion brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Guess Share of Search**: 8.8% - **Ralph Lauren Share of Search**: 21% ## Which is more popular in search, Guess or Ralph Lauren? - In August 2026, Ralph Lauren had more branded searches than Guess among premium fashion brands in New Zealand. Ralph Lauren was estimated to have 21.4K branded searches compared to Guess’ 9K, and held a 21% Share of Search versus Guess’ 8.8%. - Ralph Lauren was ahead of Guess in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Guess’ estimated Share of Search among premium fashion brands in New Zealand moved from 6% to 8.8%, and its estimated monthly branded searches moved from 5.7K to 9K. - Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among premium fashion brands in New Zealand moved from 19.2% to 21%, and its estimated monthly branded searches moved from 18.6K to 21.4K. ## How did search popularity change for New Zealand premium fashion brands in August 2026? - In August 2026, Guess gained estimated Share of Search among premium fashion brands in New Zealand, from 6.5% to 8.8%. - In August 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands in New Zealand, from 18.8% to 21%. ## Month by month | Month | Guess estimated searches | Guess Share of Search | Guess rank | Ralph Lauren estimated searches | Ralph Lauren Share of Search | Ralph Lauren rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.7K | 6% | 6 | 18.6K | 19.2% | 3 | | Nov 2025 | 10.6K | 7% | 4 | 25.6K | 16.8% | 3 | | Dec 2025 | 11.5K | 7.6% | 4 | 25.9K | 17.2% | 3 | | Jan 2026 | 7.4K | 7% | 4 | 19.7K | 18.8% | 3 | | Feb 2026 | 4.8K | 5.9% | 6 | 16.8K | 20.4% | 3 | | Mar 2026 | 5K | 5% | 6 | 19.1K | 19.1% | 3 | | Apr 2026 | 6.2K | 5.9% | 4 | 19.3K | 18.6% | 3 | | May 2026 | 7.2K | 6.5% | 4 | 19.9K | 18.1% | 3 | | Jun 2026 | 7.5K | 6.8% | 4 | 20.5K | 18.7% | 3 | | Jul 2026 | 7.1K | 6.5% | 4 | 20.6K | 18.8% | 3 | | Aug 2026 | 9K | 8.8% | 4 | 21.4K | 21% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Guess’ and Ralph Lauren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Guess**: Measured on the search terms “guess bags”, “guess clothing”, “guess clothing outlet”, “guess clothing store”, “guess fashion”, “guess jeans”, “guess nz”, “guess polo” and “marciano guess clothing”, summed into one figure. - **Ralph Lauren**: Measured on the search terms “polo ralph lauren”, “polo ralph lauren australia”, “polo ralph lauren sunglasses”, “ralph lauren”, “ralph lauren button up”, “ralph lauren clothing”, “ralph lauren designer”, “ralph lauren fashion”, “ralph lauren hoodie”, “ralph lauren jeans”, “ralph lauren jumpers”, “ralph lauren near me”, “ralph lauren nz”, “ralph lauren online”, “ralph lauren perfume”, “ralph lauren perfume men”, “ralph lauren polo shirts”, “ralph lauren rugby jersey”, “ralph lauren shirts”, “ralph lauren t shirts”, “ralph lauren tote”, “ralphlauren”, “ralphlauren clothing”, “ralphlauren com au”, “ralphlauren jeans”, “ralphlauren nz” and “woman perfume by ralph lauren”, summed into one figure. - [Guess profile](/demand/nz/brands/guess) - [Ralph Lauren profile](/demand/nz/brands/ralph-lauren) - [All premium fashion brands in New Zealand](/demand/nz/categories/nz-premium-fashion-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Guess or Ralph Lauren? In August 2026, Ralph Lauren had more branded searches than Guess among premium fashion brands in New Zealand. Ralph Lauren was estimated to have 21.4K branded searches compared to Guess’ 9K, and held a 21% Share of Search versus Guess’ 8.8%. ## Cite this page Brandwave. "Guess vs Ralph Lauren: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/guess-vs-ralph-lauren This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/guess-vs-ralph-lauren. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.