--- title: "Gucci vs Tom Ford: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gucci or Tom Ford? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gucci-vs-tom-ford" publisher: "Brandwave" --- # Gucci vs Tom Ford: Which is more popular by branded search in New Zealand? Which is more popular in search, Gucci or Tom Ford? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gucci and Tom Ford - **Competitive set**: Fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gucci Share of Search**: 14.4% - **Tom Ford Share of Search**: 7.3% ## Which is more popular in search, Gucci or Tom Ford? - In August 2026, Gucci had more branded searches than Tom Ford among fragrance brands in New Zealand. Gucci was estimated to have 26.2K branded searches compared to Tom Ford’s 13.4K, and held a 14.4% Share of Search versus Tom Ford’s 7.3%. - Gucci was ahead of Tom Ford in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among fragrance brands in New Zealand moved from 17.7% to 14.4%, and its estimated monthly branded searches moved from 28.5K to 26.2K. - Across the 11 months ending August 2026, Tom Ford’s estimated Share of Search among fragrance brands in New Zealand moved from 8.7% to 7.3%, and its estimated monthly branded searches moved from 14K to 13.4K. ## How did search popularity change for New Zealand fragrance brands in August 2026? - In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%. ## Month by month | Month | Gucci estimated searches | Gucci Share of Search | Gucci rank | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.5K | 17.7% | 2 | 14K | 8.7% | 6 | | Nov 2025 | 32.2K | 17.1% | 2 | 13.3K | 7% | 6 | | Dec 2025 | 33.4K | 15.6% | 3 | 14.2K | 6.6% | 6 | | Jan 2026 | 27.6K | 18% | 1 | 11.1K | 7.2% | 6 | | Feb 2026 | 24.3K | 17.9% | 2 | 9.5K | 7% | 6 | | Mar 2026 | 24.6K | 17.1% | 2 | 10.5K | 7.3% | 6 | | Apr 2026 | 26.5K | 17.7% | 2 | 10.8K | 7.2% | 6 | | May 2026 | 28.6K | 16.3% | 3 | 11.9K | 6.8% | 6 | | Jun 2026 | 24.5K | 14.4% | 4 | 12.2K | 7.2% | 6 | | Jul 2026 | 24.7K | 15.3% | 4 | 12.1K | 7.5% | 6 | | Aug 2026 | 26.2K | 14.4% | 4 | 13.4K | 7.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gucci’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gucci**: Measured on the search terms “gucci”, “gucci bag”, “gucci bloom”, “gucci bloom parfum”, “gucci cologne”, “gucci com”, “gucci eau de parfum”, “gucci flora”, “gucci fragrance”, “gucci frame”, “gucci guilty”, “gucci handbags”, “gucci m”, “gucci near me”, “gucci new zealand”, “gucci nz”, “gucci online”, “gucci perfume”, “gucci rush”, “gucci shoes”, “gucci sunglasses”, “gucci waist bag”, “gucci wallets”, “house of gucci” and “ladies gucci sunglasses”, summed into one figure. - **Tom Ford**: Measured on the search terms “leather ombre tom ford”, “lost cherry tom ford”, “parfum tom ford oud wood”, “tom ford”, “tom ford black orchid”, “tom ford cologne”, “tom ford eau de parfum”, “tom ford ft”, “tom ford near me”, “tom ford new zealand”, “tom ford noir extreme”, “tom ford nz”, “tom ford online”, “tom ford parfum”, “tom ford spectacles”, “tom ford sun”, “tom ford tobacco vanille”, “tomford”, “tomford cologne”, “tomford com”, “tomford eau de parfum”, “tomford nz”, “tomford oud wood” and “tomford perfume”, summed into one figure. - [Gucci profile](/demand/nz/brands/gucci) - [Tom Ford profile](/demand/nz/brands/tom-ford) - [All fragrance brands in New Zealand](/demand/nz/categories/nz-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gucci or Tom Ford? In August 2026, Gucci had more branded searches than Tom Ford among fragrance brands in New Zealand. Gucci was estimated to have 26.2K branded searches compared to Tom Ford’s 13.4K, and held a 14.4% Share of Search versus Tom Ford’s 7.3%. ## Cite this page Brandwave. "Gucci vs Tom Ford: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gucci-vs-tom-ford This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gucci-vs-tom-ford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.