---
title: "Guardian Surveillance vs HSM Group: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Guardian Surveillance or HSM Group? Compare estimated monthly branded-search demand and Share of Search inside the Napier security system installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/guardian-surveillance-vs-hsm-group"
publisher: "Brandwave"
---

# Guardian Surveillance vs HSM Group: Which is more popular by branded search in New Zealand?

Which is more popular in search, Guardian Surveillance or HSM Group? Compare estimated monthly branded-search demand and Share of Search inside the Napier security system installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Guardian Surveillance and HSM Group
- **Competitive set**: Napier security system installers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Guardian Surveillance Share of Search**: 1.9%
- **HSM Group Share of Search**: 15.4%

## Which is more popular in search, Guardian Surveillance or HSM Group?

- In August 2026, HSM Group had more branded searches than Guardian Surveillance among napier security system installers in New Zealand. HSM Group was estimated to have 80 branded searches compared to Guardian Surveillance’s 10, and held a 15.4% Share of Search versus Guardian Surveillance’s 1.9%.
- HSM Group was ahead of Guardian Surveillance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guardian Surveillance’s estimated Share of Search among napier security system installers in New Zealand moved from 2% to 1.9%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, HSM Group’s estimated Share of Search among napier security system installers in New Zealand moved from 11.8% to 15.4%, and its estimated monthly branded searches moved from 60 to 80.

## How did search popularity change for New Zealand napier security system installers in August 2026?

- In August 2026, HSM Group overtook Eastek Technologies to rank 2nd among napier security system installers in New Zealand, at 15.4%.
- In August 2026, Guardian Surveillance lost estimated Share of Search among napier security system installers in New Zealand, from 3.3% to 1.9%.

## Month by month

| Month | Guardian Surveillance estimated searches | Guardian Surveillance Share of Search | Guardian Surveillance rank | HSM Group estimated searches | HSM Group Share of Search | HSM Group rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 2% | 5 | 60 | 11.8% | 3 |
| Nov 2025 | 10 | 1.8% | 5 | 80 | 14% | 3 |
| Dec 2025 | 10 | 2% | 5 | 50 | 10.2% | 2 |
| Jan 2026 | 10 | 2% | 5 | 50 | 10.2% | 3 |
| Feb 2026 | 10 | 2% | 5 | 60 | 11.8% | 3 |
| Mar 2026 | 20 | 3% | 5 | 60 | 9% | 3 |
| Apr 2026 | 10 | 1.9% | 5 | 80 | 15.1% | 2 |
| May 2026 | 10 | 1.9% | 5 | 50 | 9.3% | 3 |
| Jun 2026 | 10 | 1.9% | 5 | 60 | 11.1% | 3 |
| Jul 2026 | 20 | 3.3% | 5 | 80 | 13.1% | 3 |
| Aug 2026 | 10 | 1.9% | 5 | 80 | 15.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Guardian Surveillance’s and HSM Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Guardian Surveillance**: Measured on the search term “guardian surveillance”.
- **HSM Group**: Measured on the search terms “hsm group”, “hsm group nz” and “hsmgroup”, summed into one figure.

- [Guardian Surveillance profile](/demand/nz/brands/guardian-surveillance)
- [HSM Group profile](/demand/nz/brands/hsm-group)
- [All napier security system installers in New Zealand](/demand/nz/categories/nz-napier-security-system-installers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Guardian Surveillance or HSM Group?

In August 2026, HSM Group had more branded searches than Guardian Surveillance among napier security system installers in New Zealand. HSM Group was estimated to have 80 branded searches compared to Guardian Surveillance’s 10, and held a 15.4% Share of Search versus Guardian Surveillance’s 1.9%.

## Cite this page

Brandwave. "Guardian Surveillance vs HSM Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/guardian-surveillance-vs-hsm-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/guardian-surveillance-vs-hsm-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.