--- title: "Guardian Funeral Home vs The Wilson Funeral Home: Which is searched more in New Zealand?" description: "Is Guardian Funeral Home or The Wilson Funeral Home more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/guardian-funeral-home-vs-the-wilson-funeral-home" publisher: "Brandwave" --- # Guardian Funeral Home vs The Wilson Funeral Home: Which is searched more in New Zealand? Is Guardian Funeral Home or The Wilson Funeral Home more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Guardian Funeral Home and The Wilson Funeral Home - **Competitive set**: Wellington funeral directors - **Market**: New Zealand - **Month measured**: Sep 2026 - **Guardian Funeral Home Share of Search**: 3.2% - **The Wilson Funeral Home Share of Search**: 9.5% ## Is Guardian Funeral Home or The Wilson Funeral Home more popular in search? - In September 2026, The Wilson Funeral Home had more branded searches than Guardian Funeral Home among Wellington funeral directors in New Zealand. The Wilson Funeral Home had about 210 branded searches, while Guardian Funeral Home had 70. The Wilson Funeral Home made up 9.5% of all Wellington funeral director searches we track, and Guardian Funeral Home accounted for 3.2%. - The Wilson Funeral Home was ahead of Guardian Funeral Home in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Guardian Funeral Home’s share of searches among Wellington funeral directors in New Zealand moved from 2.7% to 3.2%, and its estimated monthly branded searches moved from 30 to 70. - Across the 12 months ending September 2026, The Wilson Funeral Home’s share of searches among Wellington funeral directors in New Zealand moved from 12.5% to 9.5%, and its estimated monthly branded searches moved from 140 to 210. ## Top Wellington funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, The Wilson Funeral Home appeared in all three answers. Guardian Funeral Home was mentioned in two out of three: in two of the three ChatGPT answers. The Wilson Funeral Home was listed before Guardian Funeral Home in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Wellington City Funerals | 1st | 3 of 3 | 3 of 3 | | The Wilson Funeral Home | 2nd | 3 of 3 | 3 of 3 | | Lychgate Funerals | 3rd | 2 of 3 | 2 of 3 | | Harbour City Funeral Home | 4th | 3 of 3 | 3 of 3 | | Guardian Funeral Home | 5th | 2 of 3 | 2 of 3 | | Gee & Hickton | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington funeral directors - Asked ChatGPT "Which funeral director should I hire in Wellington, New Zealand?": 1. Wellington City Funerals, 2. Harbour City Funeral Home, 3. The Wilson Funeral Home - Asked ChatGPT "What are the best funeral directors in Wellington, New Zealand?": 1. Wellington City Funerals, 2. Lychgate Funerals, 3. The Wilson Funeral Home, 4. Harbour City Funeral Home, 5. Guardian Funeral Home - Asked ChatGPT "What's the best funeral director in Wellington, New Zealand for a loved one?": 1. Wellington City Funerals, 2. The Wilson Funeral Home, 3. Lychgate Funerals, 4. Guardian Funeral Home, 5. Harbour City Funeral Home Not named in any answer: Gee & Hickton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington funeral directors in September 2026? - In September 2026, Gee & Hickton overtook The Wilson Funeral Home to rank 2nd among Wellington funeral directors in New Zealand, with 14.4% of the searches. - In September 2026, Guardian Funeral Home gained share of searches among Wellington funeral directors in New Zealand, from 1.6% to 3.2%. - In September 2026, The Wilson Funeral Home lost share of searches among Wellington funeral directors in New Zealand, from 17.1% to 9.5%. ## Month by month | Month | Guardian Funeral Home estimated searches | Guardian Funeral Home Share of Search | Guardian Funeral Home rank | The Wilson Funeral Home estimated searches | The Wilson Funeral Home Share of Search | The Wilson Funeral Home rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 2.7% | 5 | 140 | 12.5% | 4 | | Nov 2025 | 20 | 1.9% | 5 | 140 | 13.1% | 4 | | Dec 2025 | 50 | 4.7% | 5 | 110 | 10.4% | 4 | | Jan 2026 | 30 | 2.1% | 6 | 110 | 7.8% | 5 | | Feb 2026 | 40 | 2.6% | 6 | 210 | 13.9% | 4 | | Mar 2026 | 40 | 2.7% | 6 | 210 | 14.3% | 4 | | Apr 2026 | 30 | 2.3% | 6 | 70 | 5.4% | 5 | | May 2026 | 30 | 2% | 6 | 70 | 4.7% | 5 | | Jun 2026 | 70 | 3.9% | 6 | 90 | 5% | 5 | | Jul 2026 | 30 | 1.9% | 6 | 170 | 10.6% | 3 | | Aug 2026 | 30 | 1.6% | 6 | 320 | 17.1% | 2 | | Sep 2026 | 70 | 3.2% | 6 | 210 | 9.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Guardian Funeral Home’s and The Wilson Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Guardian Funeral Home**: Measured on the search terms “guardian funeral home” and “guardian funeral home wellington”, summed into one figure. - **The Wilson Funeral Home**: Measured on the search term “the wilson funeral home”. - [Guardian Funeral Home profile](/demand/nz/brands/guardian-funeral-home) - [The Wilson Funeral Home profile](/demand/nz/brands/the-wilson-funeral-home) - [All Wellington funeral directors in New Zealand](/demand/nz/locations/wellington/funeral-directors): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Guardian Funeral Home or The Wilson Funeral Home more popular in search? In September 2026, The Wilson Funeral Home had more branded searches than Guardian Funeral Home among Wellington funeral directors in New Zealand. The Wilson Funeral Home had about 210 branded searches, while Guardian Funeral Home had 70. The Wilson Funeral Home made up 9.5% of all Wellington funeral director searches we track, and Guardian Funeral Home accounted for 3.2%. ## Cite this page Brandwave. "Guardian Funeral Home vs The Wilson Funeral Home: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/guardian-funeral-home-vs-the-wilson-funeral-home This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/guardian-funeral-home-vs-the-wilson-funeral-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.