--- title: "GT Electrical vs Millars Electrical: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, GT Electrical or Millars Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Wellington electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gt-electrical-vs-millars-electrical" publisher: "Brandwave" --- # GT Electrical vs Millars Electrical: Which is more popular by branded search in New Zealand? Which is more popular in search, GT Electrical or Millars Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Wellington electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GT Electrical and Millars Electrical - **Competitive set**: Wellington electrical contractors - **Market**: New Zealand - **Month measured**: Aug 2026 - **GT Electrical Share of Search**: 11.1% - **Millars Electrical Share of Search**: 28.9% ## Which is more popular in search, GT Electrical or Millars Electrical? - In August 2026, Millars Electrical had more branded searches than GT Electrical among wellington electrical contractors in New Zealand. Millars Electrical was estimated to have 130 branded searches compared to GT Electrical’s 50, and held a 28.9% Share of Search versus GT Electrical’s 11.1%. - Millars Electrical was ahead of GT Electrical in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, GT Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand moved from 6.1% to 11.1%, and its estimated monthly branded searches moved from 20 to 50. - Across the 11 months ending August 2026, Millars Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand moved from 30.3% to 28.9%, and its estimated monthly branded searches moved from 100 to 130. ## How did search popularity change for New Zealand wellington electrical contractors in August 2026? - In August 2026, Millars Electrical gained estimated Share of Search among wellington electrical contractors in New Zealand, from 17.8% to 28.9%. - Estimated monthly branded searches for GT Electrical in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026. ## Month by month | Month | GT Electrical estimated searches | GT Electrical Share of Search | GT Electrical rank | Millars Electrical estimated searches | Millars Electrical Share of Search | Millars Electrical rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 6.1% | 4 | 100 | 30.3% | 2 | | Nov 2025 | 50 | 10.9% | 3 | 180 | 39.1% | 1 | | Dec 2025 | 40 | 11.8% | 3 | 100 | 29.4% | 2 | | Jan 2026 | 40 | 10.5% | 4 | 80 | 21.1% | 2 | | Feb 2026 | 50 | 15.2% | 3 | 100 | 30.3% | 2 | | Mar 2026 | 50 | 10.6% | 4 | 130 | 27.7% | 2 | | Apr 2026 | 40 | 9.8% | 4 | 100 | 24.4% | 2 | | May 2026 | 40 | 8% | 4 | 150 | 30% | 2 | | Jun 2026 | 60 | 12.5% | 4 | 100 | 20.8% | 2 | | Jul 2026 | 50 | 11.1% | 4 | 80 | 17.8% | 2 | | Aug 2026 | 50 | 11.1% | 4 | 130 | 28.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using GT Electrical’s and Millars Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GT Electrical**: Measured on the search terms “gt electrical”, “gt electrical services” and “gt electrical wellington”, summed into one figure. - **Millars Electrical**: Measured on the search terms “millars electrical” and “millars electrical wellington”, summed into one figure. - [GT Electrical profile](/demand/nz/brands/gt-electrical) - [Millars Electrical profile](/demand/nz/brands/millars-electrical) - [All wellington electrical contractors in New Zealand](/demand/nz/categories/nz-wellington-electrical-contractors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, GT Electrical or Millars Electrical? In August 2026, Millars Electrical had more branded searches than GT Electrical among wellington electrical contractors in New Zealand. Millars Electrical was estimated to have 130 branded searches compared to GT Electrical’s 50, and held a 28.9% Share of Search versus GT Electrical’s 11.1%. ## Cite this page Brandwave. "GT Electrical vs Millars Electrical: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gt-electrical-vs-millars-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gt-electrical-vs-millars-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.