--- title: "GSI Outdoors vs Snow Peak: Which is searched more in New Zealand?" description: "Is GSI Outdoors or Snow Peak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gsi-outdoors-vs-snow-peak" publisher: "Brandwave" --- # GSI Outdoors vs Snow Peak: Which is searched more in New Zealand? Is GSI Outdoors or Snow Peak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GSI Outdoors and Snow Peak - **Competitive set**: Camping cookware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **GSI Outdoors Share of Search**: 0.81% - **Snow Peak Share of Search**: 31.7% ## Is GSI Outdoors or Snow Peak more popular in search? - In September 2026, Snow Peak had more branded searches than GSI Outdoors among camping cookware brands in New Zealand. Snow Peak had about 390 branded searches, while GSI Outdoors had 10. Snow Peak made up 31.7% of all camping cookware brand searches we track, and GSI Outdoors accounted for 0.81%. - Snow Peak was ahead of GSI Outdoors in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GSI Outdoors’ share of searches among camping cookware brands in New Zealand moved from 1.4% to 0.81%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending September 2026, Snow Peak’s share of searches among camping cookware brands in New Zealand moved from 28.2% to 31.7%, and its estimated monthly branded searches moved from 400 to 390. ## Top camping cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, GSI Outdoors was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Snow Peak was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. GSI Outdoors was listed before Snow Peak in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sea to Summit | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | MSR | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | GSI Outdoors | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Stanley | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Snow Peak | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about camping cookware brands - Asked ChatGPT "Which camping cookware brand should I buy in New Zealand?": 1. Sea to Summit, 2. GSI Outdoors, 3. MSR, 4. Stanley - Asked ChatGPT "What are the best camping cookware brands in New Zealand?": 1. Sea to Summit, 2. MSR, 3. GSI Outdoors, 4. Stanley, 5. Snow Peak - Asked ChatGPT "What's the best camping cookware brand in New Zealand for lightweight meals?": 1. MSR, 2. Sea to Summit - Searched Google, AI Overview "camping pots nz": 1. MSR Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camping cookware brands in September 2026? - In September 2026, Snow Peak gained share of searches among camping cookware brands in New Zealand, from 28.2% to 31.7%. - GSI Outdoors’ share of searches among camping cookware brands in New Zealand has lost ground for 3 months in a row, from 1.8% to 0.81% in September 2026. ## Month by month | Month | GSI Outdoors estimated searches | GSI Outdoors Share of Search | GSI Outdoors rank | Snow Peak estimated searches | Snow Peak Share of Search | Snow Peak rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 1.4% | 5 | 400 | 28.2% | 2 | | Nov 2025 | 10 | 0.65% | 5 | 400 | 25.8% | 2 | | Dec 2025 | 20 | 1.2% | 5 | 490 | 29.3% | 2 | | Jan 2026 | 20 | 1.2% | 5 | 490 | 29.2% | 2 | | Feb 2026 | 20 | 1.4% | 5 | 330 | 22.8% | 2 | | Mar 2026 | 20 | 1.3% | 4 | 400 | 25.8% | 2 | | Apr 2026 | 20 | 1.4% | 5 | 400 | 27.8% | 2 | | May 2026 | 10 | 0.72% | 5 | 400 | 28.8% | 2 | | Jun 2026 | 20 | 1.8% | 4 | 270 | 24.5% | 2 | | Jul 2026 | 10 | 0.87% | 5 | 330 | 28.7% | 2 | | Aug 2026 | 10 | 0.85% | 5 | 330 | 28.2% | 2 | | Sep 2026 | 10 | 0.81% | 5 | 390 | 31.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using GSI Outdoors’ and Snow Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GSI Outdoors**: Measured on the search term “gsi outdoors”. - **Snow Peak**: Measured on the search terms “snow peak” and “snow peak camping”, summed into one figure. - [GSI Outdoors profile](/demand/nz/brands/gsi-outdoors) - [Snow Peak profile](/demand/nz/brands/snow-peak) - [All camping cookware brands in New Zealand](/demand/nz/categories/nz-camping-cookware-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GSI Outdoors or Snow Peak more popular in search? In September 2026, Snow Peak had more branded searches than GSI Outdoors among camping cookware brands in New Zealand. Snow Peak had about 390 branded searches, while GSI Outdoors had 10. Snow Peak made up 31.7% of all camping cookware brand searches we track, and GSI Outdoors accounted for 0.81%. ## Cite this page Brandwave. "GSI Outdoors vs Snow Peak: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gsi-outdoors-vs-snow-peak This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gsi-outdoors-vs-snow-peak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.