--- title: "GSI Outdoors vs MSR: Which is searched more in New Zealand?" description: "Is GSI Outdoors or MSR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gsi-outdoors-vs-msr" publisher: "Brandwave" --- # GSI Outdoors vs MSR: Which is searched more in New Zealand? Is GSI Outdoors or MSR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GSI Outdoors and MSR - **Competitive set**: Camping cookware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **GSI Outdoors Share of Search**: 0.81% - **MSR Share of Search**: 7.3% ## Is GSI Outdoors or MSR more popular in search? - In September 2026, MSR had more branded searches than GSI Outdoors among camping cookware brands in New Zealand. MSR had about 90 branded searches, while GSI Outdoors had 10. MSR made up 7.3% of all camping cookware brand searches we track, and GSI Outdoors accounted for 0.81%. - MSR was ahead of GSI Outdoors in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GSI Outdoors’ share of searches among camping cookware brands in New Zealand moved from 1.4% to 0.81%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending September 2026, MSR’s share of searches among camping cookware brands in New Zealand moved from 6.3% to 7.3%, and its estimated monthly branded searches held steady at 90. ## Top camping cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MSR appeared in all four answers. GSI Outdoors was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MSR was listed before GSI Outdoors in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sea to Summit | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | MSR | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | GSI Outdoors | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Stanley | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Snow Peak | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about camping cookware brands - Asked ChatGPT "Which camping cookware brand should I buy in New Zealand?": 1. Sea to Summit, 2. GSI Outdoors, 3. MSR, 4. Stanley - Asked ChatGPT "What are the best camping cookware brands in New Zealand?": 1. Sea to Summit, 2. MSR, 3. GSI Outdoors, 4. Stanley, 5. Snow Peak - Asked ChatGPT "What's the best camping cookware brand in New Zealand for lightweight meals?": 1. MSR, 2. Sea to Summit - Searched Google, AI Overview "camping pots nz": 1. MSR Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camping cookware brands in September 2026? - GSI Outdoors’ share of searches among camping cookware brands in New Zealand has lost ground for 3 months in a row, from 1.8% to 0.81% in September 2026. ## Month by month | Month | GSI Outdoors estimated searches | GSI Outdoors Share of Search | GSI Outdoors rank | MSR estimated searches | MSR Share of Search | MSR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 1.4% | 5 | 90 | 6.3% | 3 | | Nov 2025 | 10 | 0.65% | 5 | 110 | 7.1% | 3 | | Dec 2025 | 20 | 1.2% | 5 | 90 | 5.4% | 3 | | Jan 2026 | 20 | 1.2% | 5 | 140 | 8.3% | 3 | | Feb 2026 | 20 | 1.4% | 5 | 70 | 4.8% | 3 | | Mar 2026 | 20 | 1.3% | 4 | 110 | 7.1% | 3 | | Apr 2026 | 20 | 1.4% | 5 | 110 | 7.6% | 3 | | May 2026 | 10 | 0.72% | 5 | 70 | 5% | 3 | | Jun 2026 | 20 | 1.8% | 4 | 70 | 6.4% | 3 | | Jul 2026 | 10 | 0.87% | 5 | 70 | 6.1% | 3 | | Aug 2026 | 10 | 0.85% | 5 | 90 | 7.7% | 3 | | Sep 2026 | 10 | 0.81% | 5 | 90 | 7.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using GSI Outdoors’ and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GSI Outdoors**: Measured on the search term “gsi outdoors”. - **MSR**: Measured on the search term “msr stove”. - [GSI Outdoors profile](/demand/nz/brands/gsi-outdoors) - [MSR profile](/demand/nz/brands/msr) - [All camping cookware brands in New Zealand](/demand/nz/categories/nz-camping-cookware-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GSI Outdoors or MSR more popular in search? In September 2026, MSR had more branded searches than GSI Outdoors among camping cookware brands in New Zealand. MSR had about 90 branded searches, while GSI Outdoors had 10. MSR made up 7.3% of all camping cookware brand searches we track, and GSI Outdoors accounted for 0.81%. ## Cite this page Brandwave. "GSI Outdoors vs MSR: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gsi-outdoors-vs-msr This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gsi-outdoors-vs-msr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.