--- title: "GrowthBook vs VWO: Which is searched more in New Zealand?" description: "Is GrowthBook or VWO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/growthbook-vs-vwo" publisher: "Brandwave" --- # GrowthBook vs VWO: Which is searched more in New Zealand? Is GrowthBook or VWO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GrowthBook and VWO - **Competitive set**: A/B testing tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **GrowthBook Share of Search**: 4.7% - **VWO Share of Search**: 0.67% ## Is GrowthBook or VWO more popular in search? - In September 2026, GrowthBook had more branded searches than VWO among A/B testing tools in New Zealand. GrowthBook had about 70 branded searches, while VWO had 10. GrowthBook made up 4.7% of all A/B testing tool searches we track, and VWO accounted for 0.67%. - GrowthBook was ahead of VWO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GrowthBook’s share of searches among A/B testing tools in New Zealand moved from 3.8% to 4.7%, and its estimated monthly branded searches moved from 50 to 70. - Across the 12 months ending September 2026, VWO’s share of searches among A/B testing tools in New Zealand moved from 0.77% to 0.67%, and its estimated monthly branded searches held steady at 10. ## Top A/B testing tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both GrowthBook and VWO showed up in all five answers. VWO was listed before GrowthBook in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | VWO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Optimizely | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | GrowthBook | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Convert Experiences | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AB Tasty | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Statsig | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about A/B testing tools - Asked ChatGPT "Which A/B testing tool should I use in New Zealand?": 1. PostHog, 2. VWO, 3. GrowthBook, 4. Optimizely - Asked ChatGPT "What are the best A/B testing tools in New Zealand?": 1. VWO, 2. PostHog, 3. Optimizely, 4. Convert Experiences, 5. GrowthBook, 6. AB Tasty - Asked ChatGPT "What's the best A/B testing tool in New Zealand for website conversion testing?": 1. VWO, 2. Convert Experiences, 3. Optimizely, 4. GrowthBook, 5. AB Tasty - Searched Google, AI Overview "a/b testing tools": 1. GrowthBook, 2. PostHog, 3. VWO, 4. Convert Experiences, 5. Statsig, 6. Optimizely, 7. AB Tasty - Searched Google, AI Overview "best ab testing tool": 1. Optimizely, 2. VWO, 3. AB Tasty, 4. GrowthBook, 5. PostHog, 6. Statsig Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand A/B testing tools in September 2026? - In September 2026, GrowthBook lost share of searches among A/B testing tools in New Zealand, from 6% to 4.7%. ## Month by month | Month | GrowthBook estimated searches | GrowthBook Share of Search | GrowthBook rank | VWO estimated searches | VWO Share of Search | VWO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 3.8% | 4 | 10 | 0.77% | 7 | | Nov 2025 | 50 | 4.9% | 4 | 10 | 0.97% | 7 | | Dec 2025 | 50 | 5.3% | 4 | 10 | 1.1% | 7 | | Jan 2026 | 90 | 7.8% | 3 | 10 | 0.86% | 7 | | Feb 2026 | 70 | 6.5% | 4 | 20 | 1.9% | 7 | | Mar 2026 | 70 | 4.9% | 4 | 10 | 0.7% | 7 | | Apr 2026 | 90 | 7.9% | 3 | 20 | 1.8% | 7 | | May 2026 | 90 | 6.9% | 3 | 10 | 0.76% | 7 | | Jun 2026 | 90 | 5.3% | 3 | 10 | 0.59% | 7 | | Jul 2026 | 110 | 7.6% | 3 | 20 | 1.4% | 7 | | Aug 2026 | 90 | 6% | 3 | 10 | 0.66% | 7 | | Sep 2026 | 70 | 4.7% | 3 | 10 | 0.67% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using GrowthBook’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GrowthBook**: Measured on the search term “growthbook”. - **VWO**: Measured on the search terms “vwo ab testing” and “vwo split testing”, summed into one figure. - [GrowthBook profile](/demand/nz/brands/growthbook) - [VWO profile](/demand/nz/brands/vwo) - [All A/B testing tools in New Zealand](/demand/nz/categories/nz-ab-testing-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GrowthBook or VWO more popular in search? In September 2026, GrowthBook had more branded searches than VWO among A/B testing tools in New Zealand. GrowthBook had about 70 branded searches, while VWO had 10. GrowthBook made up 4.7% of all A/B testing tool searches we track, and VWO accounted for 0.67%. ## Cite this page Brandwave. "GrowthBook vs VWO: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/growthbook-vs-vwo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/growthbook-vs-vwo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.