--- title: "GrowthBook vs PostHog: Which is searched more in New Zealand?" description: "Is GrowthBook or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/growthbook-vs-posthog" publisher: "Brandwave" --- # GrowthBook vs PostHog: Which is searched more in New Zealand? Is GrowthBook or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GrowthBook and PostHog - **Competitive set**: A/B testing tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **GrowthBook Share of Search**: 4.7% - **PostHog Share of Search**: 48% ## Is GrowthBook or PostHog more popular in search? - In September 2026, PostHog had more branded searches than GrowthBook among A/B testing tools in New Zealand. PostHog had about 720 branded searches, while GrowthBook had 70. PostHog made up 48% of all A/B testing tool searches we track, and GrowthBook accounted for 4.7%. - PostHog was ahead of GrowthBook in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GrowthBook’s share of searches among A/B testing tools in New Zealand moved from 3.8% to 4.7%, and its estimated monthly branded searches moved from 50 to 70. - Across the 12 months ending September 2026, PostHog’s share of searches among A/B testing tools in New Zealand moved from 36.9% to 48%, and its estimated monthly branded searches moved from 480 to 720. ## Top A/B testing tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GrowthBook appeared in all five answers. PostHog was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GrowthBook was listed before PostHog in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | VWO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Optimizely | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | GrowthBook | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Convert Experiences | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AB Tasty | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Statsig | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about A/B testing tools - Asked ChatGPT "Which A/B testing tool should I use in New Zealand?": 1. PostHog, 2. VWO, 3. GrowthBook, 4. Optimizely - Asked ChatGPT "What are the best A/B testing tools in New Zealand?": 1. VWO, 2. PostHog, 3. Optimizely, 4. Convert Experiences, 5. GrowthBook, 6. AB Tasty - Asked ChatGPT "What's the best A/B testing tool in New Zealand for website conversion testing?": 1. VWO, 2. Convert Experiences, 3. Optimizely, 4. GrowthBook, 5. AB Tasty - Searched Google, AI Overview "a/b testing tools": 1. GrowthBook, 2. PostHog, 3. VWO, 4. Convert Experiences, 5. Statsig, 6. Optimizely, 7. AB Tasty - Searched Google, AI Overview "best ab testing tool": 1. Optimizely, 2. VWO, 3. AB Tasty, 4. GrowthBook, 5. PostHog, 6. Statsig Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand A/B testing tools in September 2026? - In September 2026, GrowthBook lost share of searches among A/B testing tools in New Zealand, from 6% to 4.7%. - Estimated monthly branded searches for PostHog in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026. ## Month by month | Month | GrowthBook estimated searches | GrowthBook Share of Search | GrowthBook rank | PostHog estimated searches | PostHog Share of Search | PostHog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 3.8% | 4 | 480 | 36.9% | 2 | | Nov 2025 | 50 | 4.9% | 4 | 390 | 37.9% | 2 | | Dec 2025 | 50 | 5.3% | 4 | 390 | 41.5% | 2 | | Jan 2026 | 90 | 7.8% | 3 | 480 | 41.4% | 2 | | Feb 2026 | 70 | 6.5% | 4 | 390 | 36.1% | 2 | | Mar 2026 | 70 | 4.9% | 4 | 590 | 41.3% | 2 | | Apr 2026 | 90 | 7.9% | 3 | 390 | 34.2% | 2 | | May 2026 | 90 | 6.9% | 3 | 480 | 36.6% | 2 | | Jun 2026 | 90 | 5.3% | 3 | 880 | 52.1% | 1 | | Jul 2026 | 110 | 7.6% | 3 | 720 | 49.7% | 1 | | Aug 2026 | 90 | 6% | 3 | 720 | 47.7% | 1 | | Sep 2026 | 70 | 4.7% | 3 | 720 | 48% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using GrowthBook’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GrowthBook**: Measured on the search term “growthbook”. - **PostHog**: Measured on the search term “posthog”. - [GrowthBook profile](/demand/nz/brands/growthbook) - [PostHog profile](/demand/nz/brands/posthog) - [All A/B testing tools in New Zealand](/demand/nz/categories/nz-ab-testing-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GrowthBook or PostHog more popular in search? In September 2026, PostHog had more branded searches than GrowthBook among A/B testing tools in New Zealand. PostHog had about 720 branded searches, while GrowthBook had 70. PostHog made up 48% of all A/B testing tool searches we track, and GrowthBook accounted for 4.7%. ## Cite this page Brandwave. "GrowthBook vs PostHog: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/growthbook-vs-posthog This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/growthbook-vs-posthog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.