---
title: "Ground Consulting vs Tonkin + Taylor: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ground Consulting or Tonkin + Taylor? Compare estimated monthly branded-search demand and Share of Search inside the Geotechnical consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ground-consulting-vs-tonkin-taylor"
publisher: "Brandwave"
---

# Ground Consulting vs Tonkin + Taylor: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ground Consulting or Tonkin + Taylor? Compare estimated monthly branded-search demand and Share of Search inside the Geotechnical consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ground Consulting and Tonkin + Taylor
- **Competitive set**: Geotechnical consultancies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ground Consulting Share of Search**: 0.45%
- **Tonkin + Taylor Share of Search**: 86.5%

## Which is more popular in search, Ground Consulting or Tonkin + Taylor?

- In August 2026, Tonkin + Taylor had more branded searches than Ground Consulting among geotechnical consultancies in New Zealand. Tonkin + Taylor was estimated to have 5.7K branded searches compared to Ground Consulting’s 30, and held an 86.5% Share of Search versus Ground Consulting’s 0.45%.
- Tonkin + Taylor was ahead of Ground Consulting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ground Consulting’s estimated Share of Search among geotechnical consultancies in New Zealand moved from 0.86% to 0.45%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Tonkin + Taylor’s estimated Share of Search among geotechnical consultancies in New Zealand moved from 79.1% to 86.5%, and its estimated monthly branded searches moved from 3.7K to 5.7K.

## How did search popularity change for New Zealand geotechnical consultancies in August 2026?

- In August 2026, Tonkin + Taylor gained estimated Share of Search among geotechnical consultancies in New Zealand, from 82.9% to 86.5%.
- Estimated monthly branded searches for Ground Consulting in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

## Month by month

| Month | Ground Consulting estimated searches | Ground Consulting Share of Search | Ground Consulting rank | Tonkin + Taylor estimated searches | Tonkin + Taylor Share of Search | Tonkin + Taylor rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 0.86% | 5 | 3.7K | 79.1% | 1 |
| Nov 2025 | 30 | 0.66% | 5 | 3.7K | 80.3% | 1 |
| Dec 2025 | 30 | 0.99% | 5 | 2.5K | 80.9% | 1 |
| Jan 2026 | 30 | 0.79% | 5 | 3K | 78.7% | 1 |
| Feb 2026 | 40 | 0.72% | 5 | 4.5K | 81.9% | 1 |
| Mar 2026 | 30 | 0.53% | 5 | 4.5K | 80.2% | 1 |
| Apr 2026 | 30 | 0.53% | 5 | 4.5K | 78.9% | 1 |
| May 2026 | 40 | 0.8% | 5 | 3.7K | 74.8% | 1 |
| Jun 2026 | 50 | 0.87% | 5 | 4.7K | 81.2% | 1 |
| Jul 2026 | 40 | 0.72% | 5 | 4.6K | 82.9% | 1 |
| Aug 2026 | 30 | 0.45% | 5 | 5.7K | 86.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ground Consulting’s and Tonkin + Taylor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ground Consulting**: Measured on the search terms “gcl engineering”, “gcltech” and “ground consulting”, summed into one figure.
- **Tonkin + Taylor**: Measured on the search terms “tonkin taylor”, “tonkin taylor near me”, “tonkin taylor new zealand”, “tonkin taylor nz” and “tonkintaylor”, summed into one figure.

- [Ground Consulting profile](/demand/nz/brands/ground-consulting)
- [Tonkin + Taylor profile](/demand/nz/brands/tonkin-taylor)
- [All geotechnical consultancies in New Zealand](/demand/nz/categories/nz-geotechnical-consultancies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ground Consulting or Tonkin + Taylor?

In August 2026, Tonkin + Taylor had more branded searches than Ground Consulting among geotechnical consultancies in New Zealand. Tonkin + Taylor was estimated to have 5.7K branded searches compared to Ground Consulting’s 30, and held an 86.5% Share of Search versus Ground Consulting’s 0.45%.

## Cite this page

Brandwave. "Ground Consulting vs Tonkin + Taylor: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ground-consulting-vs-tonkin-taylor

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ground-consulting-vs-tonkin-taylor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.