--- title: "GroSafe vs Yates: Which is searched more in New Zealand?" description: "Is GroSafe or Yates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden product brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/grosafe-vs-yates" publisher: "Brandwave" --- # GroSafe vs Yates: Which is searched more in New Zealand? Is GroSafe or Yates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden product brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GroSafe and Yates - **Competitive set**: Garden product brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **GroSafe Share of Search**: 2.1% - **Yates Share of Search**: 9.1% ## Is GroSafe or Yates more popular in search? - In September 2026, Yates had more branded searches than GroSafe among garden product brands in New Zealand. Yates had about 660 branded searches, while GroSafe had 150. Yates made up 9.1% of all garden product brand searches we track, and GroSafe accounted for 2.1%. - Yates was ahead of GroSafe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GroSafe’s share of searches among garden product brands in New Zealand moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 190 to 150. - Across the 12 months ending September 2026, Yates’ share of searches among garden product brands in New Zealand moved from 11.8% to 9.1%, and its estimated monthly branded searches moved from 910 to 660. ## Top garden product brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yates appeared in all five answers. GroSafe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yates | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tui Garden | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Kiwicare | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Daltons | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Seasol | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Living Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GroSafe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden product brands - Asked ChatGPT "Which garden product brand should I buy in New Zealand?": 1. Yates, 2. Tui Garden, 3. Kiwicare, 4. Seasol - Asked ChatGPT "What are the best garden product brands in New Zealand?": 1. Yates, 2. Tui Garden, 3. Daltons, 4. Seasol, 5. Kiwicare - Asked ChatGPT "What's the best garden product brand in New Zealand for healthy plants?": 1. Yates, 2. Daltons, 3. Tui Garden - Searched Google, AI Overview "weed killer nz": 1. Kiwicare, 2. Yates - Searched Google, AI Overview "garden fertiliser nz": 1. Yates Not named in any answer: Living Earth and GroSafe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand garden product brands in September 2026? - In September 2026, Yates lost share of searches among garden product brands in New Zealand, from 11% to 9.1%. - Estimated monthly branded searches for GroSafe in New Zealand fell 21.1% over 12 measured months, from 190 to 150 in September 2026. ## Month by month | Month | GroSafe estimated searches | GroSafe Share of Search | GroSafe rank | Yates estimated searches | Yates Share of Search | Yates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 2.5% | 7 | 910 | 11.8% | 4 | | Nov 2025 | 160 | 2.4% | 7 | 860 | 12.8% | 4 | | Dec 2025 | 140 | 2.5% | 7 | 580 | 10.5% | 5 | | Jan 2026 | 160 | 2.7% | 7 | 610 | 10.3% | 5 | | Feb 2026 | 120 | 2.3% | 7 | 490 | 9.5% | 5 | | Mar 2026 | 160 | 2.7% | 7 | 580 | 9.9% | 5 | | Apr 2026 | 120 | 2.3% | 7 | 480 | 9.1% | 5 | | May 2026 | 140 | 2.9% | 7 | 470 | 9.7% | 4 | | Jun 2026 | 110 | 2.5% | 7 | 490 | 11.2% | 4 | | Jul 2026 | 130 | 2.9% | 7 | 400 | 8.8% | 4 | | Aug 2026 | 120 | 2.2% | 7 | 610 | 11% | 4 | | Sep 2026 | 150 | 2.1% | 7 | 660 | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using GroSafe’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GroSafe**: Measured on the search terms “grosafe” and “grosafe groventive”, summed into one figure. - **Yates**: Measured on the search terms “yates”, “yates compost”, “yates fertiliser”, “yates garden” and “yates potting mix”, summed into one figure. - [GroSafe profile](/demand/nz/brands/grosafe) - [Yates profile](/demand/nz/brands/yates) - [All garden product brands in New Zealand](/demand/nz/categories/nz-garden-product-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GroSafe or Yates more popular in search? In September 2026, Yates had more branded searches than GroSafe among garden product brands in New Zealand. Yates had about 660 branded searches, while GroSafe had 150. Yates made up 9.1% of all garden product brand searches we track, and GroSafe accounted for 2.1%. ## Cite this page Brandwave. "GroSafe vs Yates: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/grosafe-vs-yates This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grosafe-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.