--- title: "GRIMME vs John Deere: Which is searched more in New Zealand?" description: "Is GRIMME or John Deere more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Potato harvester brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/grimme-vs-john-deere" publisher: "Brandwave" --- # GRIMME vs John Deere: Which is searched more in New Zealand? Is GRIMME or John Deere more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Potato harvester brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GRIMME and John Deere - **Competitive set**: Potato harvester brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **GRIMME Share of Search**: 0.59% - **John Deere Share of Search**: 40.2% ## Is GRIMME or John Deere more popular in search? - In September 2026, John Deere had more branded searches than GRIMME among potato harvester brands in New Zealand. John Deere had about 3,420 branded searches, while GRIMME had 50. John Deere made up 40.2% of all potato harvester brand searches we track, and GRIMME accounted for 0.59%. - John Deere was ahead of GRIMME in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GRIMME’s share of searches among potato harvester brands in New Zealand moved from 0.21% to 0.59%, and its estimated monthly branded searches moved from 20 to 50. - Across the 12 months ending September 2026, John Deere’s share of searches among potato harvester brands in New Zealand moved from 45.2% to 40.2%, and its estimated monthly branded searches moved from 4.3K to 3.4K. ## Top potato harvester brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GRIMME was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. John Deere was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. GRIMME was listed before John Deere in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GRIMME | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | AVR | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Dewulf | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Massey Ferguson | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | John Deere | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kubota | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | New Holland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about potato harvester brands - Asked ChatGPT "Which potato harvester brand should I buy in New Zealand?": 1. GRIMME, 2. AVR, 3. Dewulf - Asked ChatGPT "What are the best potato harvester brands in New Zealand?": 1. GRIMME, 2. Dewulf, 3. AVR - Asked ChatGPT "What's the best potato harvester brand in New Zealand for a potato farm?": 1. GRIMME, 2. AVR, 3. Dewulf - Searched Google, AI Overview "best potato harvester": 1. Dewulf - Searched Google, AI Overview "farm machinery nz": 1. Massey Ferguson, 2. John Deere, 3. Kubota Not named in any answer: New Holland. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand potato harvester brands in September 2026? - In September 2026, John Deere lost share of searches among potato harvester brands in New Zealand, from 42.5% to 40.2%. - Estimated monthly branded searches for GRIMME in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026. ## Month by month | Month | GRIMME estimated searches | GRIMME Share of Search | GRIMME rank | John Deere estimated searches | John Deere Share of Search | John Deere rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.21% | 6 | 4.3K | 45.2% | 1 | | Nov 2025 | 40 | 0.4% | 6 | 4.2K | 41.8% | 1 | | Dec 2025 | 30 | 0.34% | 6 | 4.2K | 47.9% | 1 | | Jan 2026 | 30 | 0.36% | 6 | 3.5K | 41.3% | 1 | | Feb 2026 | 30 | 0.36% | 6 | 3.4K | 40.1% | 1 | | Mar 2026 | 50 | 0.53% | 6 | 3.5K | 36.7% | 1 | | Apr 2026 | 20 | 0.24% | 6 | 3.4K | 40.4% | 1 | | May 2026 | 10 | 0.12% | 7 | 3.4K | 39.6% | 1 | | Jun 2026 | 30 | 0.34% | 6 | 3.4K | 38.4% | 1 | | Jul 2026 | 20 | 0.29% | 6 | 2.9K | 41.5% | 1 | | Aug 2026 | 20 | 0.25% | 6 | 3.4K | 42.5% | 1 | | Sep 2026 | 50 | 0.59% | 6 | 3.4K | 40.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using GRIMME’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GRIMME**: Measured on the search term “grimme”. - **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator” and “johndeere”, summed into one figure. - [GRIMME profile](/demand/nz/brands/grimme) - [John Deere profile](/demand/nz/brands/john-deere) - [All potato harvester brands in New Zealand](/demand/nz/categories/nz-potato-harvester-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GRIMME or John Deere more popular in search? In September 2026, John Deere had more branded searches than GRIMME among potato harvester brands in New Zealand. John Deere had about 3,420 branded searches, while GRIMME had 50. John Deere made up 40.2% of all potato harvester brand searches we track, and GRIMME accounted for 0.59%. ## Cite this page Brandwave. "GRIMME vs John Deere: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/grimme-vs-john-deere This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grimme-vs-john-deere. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.