--- title: "Griffin's vs Oreo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Griffin's or Oreo? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/griffins-vs-oreo" publisher: "Brandwave" --- # Griffin's vs Oreo: Which is more popular by branded search in New Zealand? Which is more popular in search, Griffin's or Oreo? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Griffin's and Oreo - **Competitive set**: Biscuit brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Griffin's Share of Search**: 16.2% - **Oreo Share of Search**: 17.5% ## Which is more popular in search, Griffin's or Oreo? - In August 2026, Oreo had more branded searches than Griffin's among biscuit brands in New Zealand. Oreo was estimated to have 7.6K branded searches compared to Griffin's’ 7K, and held a 17.5% Share of Search versus Griffin's’ 16.2%. - The lead changed hands 3 times in the 11 months ending August 2026: Oreo took it in March 2026, Griffin's took it in April 2026, Oreo took it in May 2026. - Across the 11 months ending August 2026, Griffin's’ estimated Share of Search among biscuit brands in New Zealand moved from 16.3% to 16.2%, and its estimated monthly branded searches moved from 6K to 7K. - Across the 11 months ending August 2026, Oreo’s estimated Share of Search among biscuit brands in New Zealand moved from 14% to 17.5%, and its estimated monthly branded searches moved from 5.1K to 7.6K. ## How did search popularity change for New Zealand biscuit brands in August 2026? - In August 2026, Oreo gained estimated Share of Search among biscuit brands in New Zealand, from 15.8% to 17.5%. - In August 2026, Griffin's gained estimated Share of Search among biscuit brands in New Zealand, from 15.3% to 16.2%. ## Month by month | Month | Griffin's estimated searches | Griffin's Share of Search | Griffin's rank | Oreo estimated searches | Oreo Share of Search | Oreo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6K | 16.3% | 3 | 5.1K | 14% | 4 | | Nov 2025 | 5.7K | 11.7% | 3 | 4.4K | 9.1% | 4 | | Dec 2025 | 5.7K | 13.1% | 3 | 3.7K | 8.5% | 4 | | Jan 2026 | 5.2K | 16.5% | 3 | 4.1K | 12.9% | 4 | | Feb 2026 | 4.9K | 15.8% | 3 | 4.6K | 14.9% | 4 | | Mar 2026 | 6.5K | 17.2% | 4 | 6.7K | 17.6% | 3 | | Apr 2026 | 6.5K | 19% | 3 | 4.8K | 14% | 4 | | May 2026 | 6.5K | 17.3% | 4 | 8.2K | 21.8% | 2 | | Jun 2026 | 6.5K | 15.9% | 4 | 8.3K | 20.3% | 3 | | Jul 2026 | 5.8K | 15.3% | 4 | 6K | 15.8% | 3 | | Aug 2026 | 7K | 16.2% | 4 | 7.6K | 17.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Griffin's’ and Oreo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Griffin's**: Measured on the search terms “griffin's”, “griffins”, “griffins biscuits”, “griffins co nz”, “griffins cookies”, “griffins crackers”, “griffins near me”, “griffins nz” and “griffins online”, summed into one figure. - **Oreo**: Measured on the search terms “bts oreo”, “dairy milk oreo”, “dairy milk oreo chocolate”, “oreo”, “oreo biscuits”, “oreo bts”, “oreo cakesters”, “oreo choco”, “oreo com”, “oreo cookies”, “oreo crackers”, “oreo crumbs”, “oreo donuts”, “oreo easter egg”, “oreo egg”, “oreo marshmallow”, “oreo near me”, “oreo new zealand”, “oreo nz”, “oreo online”, “oreo packet”, “oreo sandwich cookies” and “oreo thins”, summed into one figure. - [Griffin's profile](/demand/nz/brands/griffins) - [Oreo profile](/demand/nz/brands/oreo) - [All biscuit brands in New Zealand](/demand/nz/categories/nz-biscuit-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Griffin's or Oreo? In August 2026, Oreo had more branded searches than Griffin's among biscuit brands in New Zealand. Oreo was estimated to have 7.6K branded searches compared to Griffin's’ 7K, and held a 17.5% Share of Search versus Griffin's’ 16.2%. ## Cite this page Brandwave. "Griffin's vs Oreo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/griffins-vs-oreo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/griffins-vs-oreo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.