---
title: "Griffin's vs Huntley & Palmers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Griffin's or Huntley & Palmers? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/griffins-vs-huntley-and-palmers"
publisher: "Brandwave"
---

# Griffin's vs Huntley & Palmers: Which is more popular by branded search in New Zealand?

Which is more popular in search, Griffin's or Huntley & Palmers? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Griffin's and Huntley & Palmers
- **Competitive set**: Biscuit brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Griffin's Share of Search**: 16.2%
- **Huntley & Palmers Share of Search**: 1.9%

## Which is more popular in search, Griffin's or Huntley & Palmers?

- In August 2026, Griffin's had more branded searches than Huntley & Palmers among biscuit brands in New Zealand. Griffin's was estimated to have 7K branded searches compared to Huntley & Palmers’ 810, and held a 16.2% Share of Search versus Huntley & Palmers’ 1.9%.
- Griffin's was ahead of Huntley & Palmers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Griffin's’ estimated Share of Search among biscuit brands in New Zealand moved from 16.3% to 16.2%, and its estimated monthly branded searches moved from 6K to 7K.
- Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among biscuit brands in New Zealand held steady at 1.9%, and its estimated monthly branded searches moved from 700 to 810.

## How did search popularity change for New Zealand biscuit brands in August 2026?

- In August 2026, Griffin's gained estimated Share of Search among biscuit brands in New Zealand, from 15.3% to 16.2%.
- Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 15.7% over 11 measured months, from 700 to 810 in August 2026.

## Month by month

| Month | Griffin's estimated searches | Griffin's Share of Search | Griffin's rank | Huntley & Palmers estimated searches | Huntley & Palmers Share of Search | Huntley & Palmers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6K | 16.3% | 3 | 700 | 1.9% | 5 |
| Nov 2025 | 5.7K | 11.7% | 3 | 610 | 1.3% | 5 |
| Dec 2025 | 5.7K | 13.1% | 3 | 640 | 1.5% | 5 |
| Jan 2026 | 5.2K | 16.5% | 3 | 710 | 2.3% | 5 |
| Feb 2026 | 4.9K | 15.8% | 3 | 720 | 2.3% | 5 |
| Mar 2026 | 6.5K | 17.2% | 4 | 710 | 1.9% | 5 |
| Apr 2026 | 6.5K | 19% | 3 | 650 | 1.9% | 5 |
| May 2026 | 6.5K | 17.3% | 4 | 640 | 1.7% | 5 |
| Jun 2026 | 6.5K | 15.9% | 4 | 620 | 1.5% | 5 |
| Jul 2026 | 5.8K | 15.3% | 4 | 680 | 1.8% | 5 |
| Aug 2026 | 7K | 16.2% | 4 | 810 | 1.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Griffin's’ and Huntley & Palmers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Griffin's**: Measured on the search terms “griffin's”, “griffins”, “griffins biscuits”, “griffins co nz”, “griffins cookies”, “griffins crackers”, “griffins near me”, “griffins nz” and “griffins online”, summed into one figure.
- **Huntley & Palmers**: Measured on the search terms “huntley & palmers”, “huntley & palmers biscuits”, “huntley & palmers cookies”, “huntley & palmers crackers”, “huntley & palmers nz”, “huntley and palmers cracker bread”, “huntley and palmers rice crackers”, “huntley palmers”, “huntley palmers biscuits” and “huntley palmers crackers”, summed into one figure.

- [Griffin's profile](/demand/nz/brands/griffins)
- [Huntley & Palmers profile](/demand/nz/brands/huntley-and-palmers)
- [All biscuit brands in New Zealand](/demand/nz/categories/nz-biscuit-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Griffin's or Huntley & Palmers?

In August 2026, Griffin's had more branded searches than Huntley & Palmers among biscuit brands in New Zealand. Griffin's was estimated to have 7K branded searches compared to Huntley & Palmers’ 810, and held a 16.2% Share of Search versus Huntley & Palmers’ 1.9%.

## Cite this page

Brandwave. "Griffin's vs Huntley & Palmers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/griffins-vs-huntley-and-palmers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/griffins-vs-huntley-and-palmers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.