---
title: "GridAKL vs The Workshop: Which is more popular in New Zealand?"
description: "Is GridAKL or The Workshop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coworking spaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gridakl-vs-the-workshop-ponsonby"
publisher: "Brandwave"
---

# GridAKL vs The Workshop: Which is more popular in New Zealand?

Is GridAKL or The Workshop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coworking spaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GridAKL and The Workshop
- **Competitive set**: Coworking spaces
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **GridAKL Share of Search**: 15%
- **The Workshop Share of Search**: 2.3%

## Is GridAKL or The Workshop more popular in search?

- In October 2026, GridAKL had more branded searches than The Workshop among coworking spaces in New Zealand. GridAKL had about 320 branded searches, while The Workshop had 50. GridAKL made up 15% of all coworking space searches we track, and The Workshop accounted for 2.3%.
- GridAKL was ahead of The Workshop in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, GridAKL’s share of searches among coworking spaces in New Zealand moved from 9.4% to 15%, and its estimated monthly branded searches moved from 210 to 320.
- Across the 12 months ending October 2026, The Workshop’s share of searches among coworking spaces in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches held steady at 50.

## Top coworking spaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Workshop was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. GridAKL was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. GridAKL was listed before The Workshop in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| GridAKL | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| The Workshop | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Precinct Flex | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| B:HIVE | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Regus | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| BizDojo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Generator | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Spaces | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 |

## Every AI answer about coworking spaces

- Asked ChatGPT "Which coworking space should I join in New Zealand?": 1. GridAKL, 2. The Workshop
- Asked ChatGPT "What are the best coworking spaces in New Zealand?": 1. GridAKL, 2. The Workshop, 3. Precinct Flex, 4. B:HIVE
- Asked ChatGPT "What's the best coworking space in New Zealand for a flexible office?": 1. Precinct Flex, 2. The Workshop, 3. B:HIVE
- Searched Google, AI Overview "flexible office space": 1. Spaces

Not named in any answer: Regus, BizDojo and Generator.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand coworking spaces in October 2026?

- In October 2026, GridAKL gained share of searches among coworking spaces in New Zealand, from 13.4% to 15%.

## How has branded search for GridAKL and The Workshop changed in New Zealand over the last 12 months?

| Month | GridAKL estimated searches | GridAKL Share of Search | GridAKL rank | The Workshop estimated searches | The Workshop Share of Search | The Workshop rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 210 | 9.4% | 4 | 50 | 2.2% | 6 |
| Dec 2025 | 90 | 6.6% | 5 | 20 | 1.5% | 6 |
| Jan 2026 | 210 | 12.2% | 4 | 70 | 4.1% | 6 |
| Feb 2026 | 260 | 12.1% | 4 | 90 | 4.2% | 6 |
| Mar 2026 | 390 | 16.1% | 3 | 50 | 2.1% | 6 |
| Apr 2026 | 320 | 16.8% | 3 | 70 | 3.7% | 6 |
| May 2026 | 320 | 15.3% | 3 | 90 | 4.3% | 6 |
| Jun 2026 | 320 | 15.6% | 3 | 90 | 4.4% | 6 |
| Jul 2026 | 320 | 16.3% | 3 | 70 | 3.6% | 6 |
| Aug 2026 | 390 | 19.1% | 3 | 50 | 2.5% | 6 |
| Sep 2026 | 260 | 13.4% | 3 | 50 | 2.6% | 6 |
| Oct 2026 | 320 | 15% | 3 | 50 | 2.3% | 6 |

## How are GridAKL’s and The Workshop’s branded searches counted?

Brandwave collects information about searches that people make online using GridAKL’s and The Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GridAKL**: Measured on the search term “gridakl”.
- **The Workshop**: Measured on the search term “the workshop ponsonby”.

- [GridAKL profile](/demand/nz/brands/gridakl)
- [The Workshop profile](/demand/nz/brands/the-workshop-ponsonby)
- [All coworking spaces in New Zealand](/demand/nz/categories/nz-coworking-spaces): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is GridAKL or The Workshop more popular in search?

In October 2026, GridAKL had more branded searches than The Workshop among coworking spaces in New Zealand. GridAKL had about 320 branded searches, while The Workshop had 50. GridAKL made up 15% of all coworking space searches we track, and The Workshop accounted for 2.3%.

## Cite this page

Brandwave. "GridAKL vs The Workshop: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gridakl-vs-the-workshop-ponsonby

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gridakl-vs-the-workshop-ponsonby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
